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Loving The Mushy Stuff: The Success Of Tissue Box Marketing - 10/11/2013
Once upon a time, tear-jerk marketing was reserved for coffee commercials that aired at Christmas and AT&T spots that made moms cry in the ‘80s. But today, tissue box marketing has broken out of its narrow demo, and is being used by a wide range of brands to appeal to not just moms, but young consumers who are proving that when it comes to ads and content, they love the mushy stuff. .....
Via k3hamilton
