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Rescooped by Brian Yanish - MarketingHits.com from Landing Page World
May 21, 2012 10:17 AM
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8 Steps to a Better Direct Response Landing Page

8 Steps to a Better Direct Response Landing Page | WebsiteDesign | Scoop.it
From www.clickz.com - May 21, 2012 5:55 AM

 

Excerpt from the article:

 

Many standalone landing pages are designed specifically to elicit a direct response, usually signing up to a service or purchasing a product.

 

These pages may be designed for traffic from a specific campaign or traffic source.

 

Follow these 8 steps to make your direct response landing pages deliver.

 

1. Begin With a Compelling Page Headline

2. Understand the Page Fold and Avoid Scrolling

3. Remove Unnecessary Text and Images

4. Support the Headline With Key Benefits

5. Make Use of a Supporting Trust Area

6. Make Use of Video and Audio

7. Test Your Calls to Action

8. Split Up the Sign-Up Process 

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned, read the entire article here: http://bit.ly/Jw93x8


Via Agostino Caniato
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Scooped by Brian Yanish - MarketingHits.com
May 21, 2012 9:10 AM
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How to Test Web Page Designs #websitedesign

How to Test Web Page Designs #websitedesign | WebsiteDesign | Scoop.it
From webdesign.about.com - May 21, 2012 9:10 AM
Learn how to test your websites so that they work in as many browsers as possible. Alexander Peev explains how to test, what to do if problems come up during testing, and how to test changes that are added after testing is complete.
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Scooped by Brian Yanish - MarketingHits.com
May 21, 2012 8:39 AM
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Four Design Lessons From Shopping Carts #websitedesign

Four Design Lessons From Shopping Carts #websitedesign | WebsiteDesign | Scoop.it
From speckyboy.com - May 21, 2012 8:39 AM
You see them every time you go to the supermarket. Chances are, you’ve used one recently. Shopping carts have been a matter of course for supermarkets, grocery stores, and many retail outlets for decades, but did you know that Sylvan Goldman, their inventor, struggled with some of the exact same problems you yourself face as a designer? Today we’re going to explore the history of the humble shopping cart, taking lessons from its design, marketing, and even the psychology of use, that you can start applying to your own design process today.
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Scooped by Brian Yanish - MarketingHits.com
May 21, 2012 12:06 AM
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Quick Tip: Versioning Your Graphics Files With Dropbox

Quick Tip: Versioning Your Graphics Files With Dropbox | WebsiteDesign | Scoop.it
From webdesign.tutsplus.com - May 15, 2012 11:25 AM
Version control isn’t just something for developers and doesn’t just apply to code. Having a version history of your graphics documents may save you from that awful moment when you realize you’ve scrubbed over a crucial stage of the design process.
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Scooped by Brian Yanish - MarketingHits.com
May 21, 2012 12:06 AM
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Employing AIDA Principles in Web Design

Employing AIDA Principles in Web Design | WebsiteDesign | Scoop.it
From webdesign.tutsplus.com - May 16, 2012 10:31 AM
In this article we’ll discuss how we can use design to implement the principles laid out by AIDA (the marketing acronym, not the Italian opera) and help create sales-orientated web pages.
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Rescooped by Brian Yanish - MarketingHits.com from Latest Social Media News
May 20, 2012 9:25 AM
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What to look for when hosting your WordPress blog?

What to look for when hosting your WordPress blog? | WebsiteDesign | Scoop.it
From skyje.com - May 20, 2012 12:14 AM
Much has been talked about WordPress which is a blogging paradise of sorts. But one issue which I find surprising is that no one talks about the need for web hosting for a WordPress blog. Maybe everyone takes it for granted.
Via Gerrit Bes
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Rescooped by Brian Yanish - MarketingHits.com from Google Penalty World
May 20, 2012 9:08 AM
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Google Penguin or Google Panda? How To Find Out Which Algorithm Has Hit Your Website

Google Penguin or Google Panda? How To Find Out Which Algorithm Has Hit Your Website | WebsiteDesign | Scoop.it
From www.searchenginejournal.com - May 20, 2012 2:32 AM

Robin Good: If you have been wondering whether you have been hit by one of Google recent algorithm updates (Google Panda and Google Penguin), this in-depth article by Glenn Gabe provides lots of valuable insight and specific advice on how to verify whether your site has been hit by an algo update and specifically by which one.

 

"Based on how Google rolled out Penguin and Panda recently, I’m finding it’s common for webmasters to be confused about which algorithm update hit their websites.


Penguin 1.0 and the latest Panda updates were so close that it’s easy to believe you were hit by one, when in fact, it could have been the other.


Use the techniques I listed in this post to help you determine which update really hit your site..."


Must-read. 9/10


Full article: http://www.searchenginejournal.com/penguin-or-panda-how-to-determine-which-google-algorithm-update-impacted-your-website/43751/ 


Via Robin Good
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Scooped by Brian Yanish - MarketingHits.com
May 19, 2012 3:46 PM
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How Colors Help Make Websites Successful #websitedesign

How Colors Help Make Websites Successful #websitedesign | WebsiteDesign | Scoop.it
From www.1stwebdesigner.com - May 19, 2012 3:36 PM
You might not realize how important colours are in web design. If a website is green, it might as well be blue; it doesn’t matter. And while I thought this myself for a long time, I recently came to the conclusion that the color is actually going to make a huge difference and express something different to your audience. There are psychological effects behind each color and tone, therefore I decided to tell you more about them today.
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Scooped by Brian Yanish - MarketingHits.com
May 19, 2012 3:40 PM
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Responsive Website Design for Mobile Devices

Responsive Website Design for Mobile Devices | WebsiteDesign | Scoop.it
From www.hasoffers.com - May 19, 2012 3:36 PM
Responsive design first appeared on the web design scene in 2010 with Ethan Marcotte’s aptly titled article, Responsive Web Design, but until very recently, it hasn’t been widely used. The rapid adoption rate of the iPad and other tablets in 2011 is challenging designers to rethink their approach to design. Many main stream sites are turning to responsive design to provide a seamless browsing experience for users across the broad spectrum of devices we now use to consume media.
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Scooped by Brian Yanish - MarketingHits.com
May 19, 2012 10:16 AM
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15 Beautiful Parallax Scrolling Website Designs for your inspiration

15 Beautiful Parallax Scrolling Website Designs for your inspiration | WebsiteDesign | Scoop.it
From designyoutrust.com - May 19, 2012 10:16 AM
rallax scrolling is a special scrolling technique in computer graphics, popularized in the 1982 arcade game Moon Patrol. In this pseudo-3D technique, background images move by the camera slower than foreground images, creating an illusion of depth in a 2D video game and adding to the immersion.
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Scooped by Brian Yanish - MarketingHits.com
May 18, 2012 8:20 PM
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10 Free Textures from Dribbble #design

10 Free Textures from Dribbble #design | WebsiteDesign | Scoop.it
From webdesignledger.com - May 18, 2012 8:20 PM

Dribbble is definitely a great source of inspiration, and is also a good source of high quality free material. From PSD Files to icons and many other things, you can find a lot of nice free stuff over there. It’s really nice to check out how many good designers share their creations for free at Dribbble. It’s definitely a network to keep an eye on. Today we gathered a few free textures from Dribble to show you, so make sure to check out each designer’s page to download some goodies.

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Scooped by Brian Yanish - MarketingHits.com
May 18, 2012 8:16 PM
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Quick Course On Effective Website Copywriting #website #content

Quick Course On Effective Website Copywriting #website #content | WebsiteDesign | Scoop.it
From www.smashingmagazine.com - May 18, 2012 11:27 AM

Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.


The goal of a “regular” text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purchase, or something similar. Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself.

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Scooped by Brian Yanish - MarketingHits.com
May 18, 2012 8:15 PM
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7 Typography Tools Every Designer Should Know #website #design

7 Typography Tools Every Designer Should Know #website #design | WebsiteDesign | Scoop.it
From www.smashingapps.com - May 18, 2012 11:39 AM

Here is a useful collection of top 7 typography tools for you. With these tools, you can create your own fonts and then can very easily insert them into your designs by simply pasting some special code snippets or using the existing pieces of CSS code. Typography is the key component of any web design. It not only informs the visitors or potential customers but also holds a significant value in the success of any design.

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Scooped by Brian Yanish - MarketingHits.com
May 18, 2012 1:53 AM
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40 (More) Creative Negative Space Logo Designs - #logo #design

40 (More) Creative Negative Space Logo Designs - #logo #design | WebsiteDesign | Scoop.it
From www.smashingapps.com - May 17, 2012 5:04 PM
The use of negative space in logo design process is quite common these days. The logo designs that are designed by using negative space technique not only look visually appealing but also convey the message in a very creative manner.
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Scooped by Brian Yanish - MarketingHits.com
May 17, 2012 11:11 PM
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8 Universal Web Design Principles You Should to Know ... #websitedesign #design

From conversionxl.com - May 17, 2012 9:19 AM
The design of your website is more important for conversions than you think. You can implement any conversion boosting tactic in the world, but if it looks like.
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Scooped by Brian Yanish - MarketingHits.com
May 17, 2012 11:36 AM
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10 Excellent Online Payment Systems. There's more than just Paypal.

10 Excellent Online Payment Systems. There's more than just Paypal. | WebsiteDesign | Scoop.it
From sixrevisions.com - May 15, 2012 10:34 PM

In this article, we’ll be reviewing my top 10 online payment systems for accepting payments on the Web. While many of the companies on this list have been available to online merchants for years, many are also now getting into new areas of online payments such as social commerce and in-store online card reader systems.

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Scooped by Brian Yanish - MarketingHits.com
May 17, 2012 11:35 AM
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Helping Your Clients Build an Effective Mobile Strategy. Do they have one?

Helping Your Clients Build an Effective Mobile Strategy. Do they have one? | WebsiteDesign | Scoop.it
From sixrevisions.com - May 17, 2012 6:00 AM

It can be a challenge convincing clients to add new strategies to their existing Web presence.


In a perfect world, a client would simply say, "You’re the expert. You know what’s best. Do whatever needs to be done to make it happen!" But, unfortunately, it just doesn’t work like that.


Granted, we shouldn’t expect smart business managers to implement every new thing just because we tell them it’s a good idea. That wouldn’t be cost effective. But what if you know in your gut that the future of a client’s business may be at stake?

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Rescooped by Brian Yanish - MarketingHits.com from Internet Marketing Strategy 2.0
May 17, 2012 8:28 AM
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What To Look For When Reviewing a Lead-Gen Landing Page

What To Look For When Reviewing a Lead-Gen Landing Page | WebsiteDesign | Scoop.it
From unbounce.com - May 17, 2012 3:29 AM

 Excerpted from the original article: "In this post Carlos and myself (Oli) are going to analyze one of our customers – Vinoetic.com – landing pages (after they opted to allow us to get our opinionated hands on it).

 

Our goal is for it to be an educational exercise that can hopefully help improve the page.

 

Warning for the creator of the page: There are going to be some criticisms, but our goal is for this to be useful to you so that you can have a more successful campaign in the future.

 

1. The Main Headline

2. The Call to Action (CTA)

3. Personas (who is this product/service for?)

4. Big Background Image

5. What is the purpose of this page?

6. Explain your benefits

7. What am signing up for?

8. Interaction

9. Privacy Policy

10. Is this a Landing Page or a Microsite?"

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned, read the entire article here: http://bit.ly/Jh088v


Via Agostino Caniato, Robin Good
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Scooped by Brian Yanish - MarketingHits.com
May 17, 2012 1:08 AM
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5 Useful CSS Tricks for Responsive Design

5 Useful CSS Tricks for Responsive Design | WebsiteDesign | Scoop.it
From webdesignerwall.com - May 16, 2012 10:04 AM

Making the design to be responsive is very easy as shown in my Responsive Design in 3 Steps tutorial, but maintaining the elements to look aesthetically balanced on all breakpoint layouts is an art. 

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Scooped by Brian Yanish - MarketingHits.com
May 16, 2012 3:17 PM
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Telling stories with your designs

Telling stories with your designs | WebsiteDesign | Scoop.it
From www.webdesignerdepot.com - May 16, 2012 5:15 AM
Websites are incredibly versatile as a medium, to be used to display information and other content, and if well designed they can do this in an enjoyable way that’s easy for the reader to digest.This can be done through combining a site persona...
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Scooped by Brian Yanish - MarketingHits.com
May 16, 2012 8:27 AM
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Setting the Bottom Line for your Web Projects #website #design

Setting the Bottom Line for your Web Projects #website #design | WebsiteDesign | Scoop.it
From webdesignledger.com - May 16, 2012 8:27 AM
Working as a freelance web designer you’ll find yourself naturally jumping from project-to-project. This quick pace comes with the lifestyle and requires some serious dedication. You cannot get lost in the royalties of extra touch-ups and recoloring textures.

You need to understand how to freelance working with a bottom line. This should be your ultimate goal to achieve on every project. When working for many clients it will be difficult jumping through hoops to accommodate design choices. But in this article I’d like to share a few tips for setting your bottom line and sticking to it.
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Scooped by Brian Yanish - MarketingHits.com
May 16, 2012 7:40 AM
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Posting a price list on your web site: does it work or fail?

Posting a price list on your web site: does it work or fail? | WebsiteDesign | Scoop.it
From www.webdesignerdepot.com - May 9, 2012 5:26 AM
The discussion begins…
The internet, technology itself, has affected the way we all do business. The rise of Amazon.com and the effect it has had on certain retail sectors (i.e. retail toy and book sales). We have gotten use to the ease of point-and-click buying. Personally, I prefer to hold the product in my hands before buying. I like looking at the package, flipping through pages, trying on clothes and shoes BEFORE considering the purchase. Unfortunately, that option is disappearing.
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Scooped by Brian Yanish - MarketingHits.com
May 16, 2012 7:33 AM
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Comics of the week #lol

Comics of the week #lol | WebsiteDesign | Scoop.it
From www.webdesignerdepot.com - May 12, 2012 5:50 AM
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Scooped by Brian Yanish - MarketingHits.com
May 16, 2012 7:30 AM
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The Font Wars: A Story On Rivalry Between Type Foundries

The Font Wars: A Story On Rivalry Between Type Foundries | WebsiteDesign | Scoop.it
From www.smashingmagazine.com - May 14, 2012 10:09 AM
  

I had thought terms like “intellectual property” and “intellectual theft” were of fairly recent provenance, so my eye was caught by the latter’s use in a headline of a 1930 edition of the US trade journal The American Printer.
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Scooped by Brian Yanish - MarketingHits.com
May 15, 2012 10:51 PM
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How to Get Google to Show Un-Personalised Results

How to Get Google to Show Un-Personalised Results | WebsiteDesign | Scoop.it
From www.webdesignfromscratch.com - May 15, 2012 5:19 AM
Here’s a really simple trick that a lot of people don’t know.
Did you realise that the results you see in Google are most likely different to the results someone else sees?
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