It's often the most neglected page on your website; if you even have this page. However, if you do, it is very likely among the most visited pages.
As brands, we should want people to like us, to share our values, to feel validated by doing business with us. How are we supposed to get them to do this if we don't connect to them on a human level in a "human voice"?
The worst crime is having no page or, as may be the classic case of dehumanization in history, the new Huffington Post about us page, post the AOL acquisition. Yes, it is blank. Great job for a bunch of writers.
The purpose of the about us page is to break down the facade of anonymity of the web and of corporations. The visitor who clicks on that page is giving you their permission to share with them all about your company, in the spirit of transparency and with an authentic voice that allows you to share all that makes you the business you are.
What is a good about us page like? Below are some guidelines.......
Via Giuseppe Mauriello
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