Making the navigation responsive in mobile emails is a key area in improving usability by offering functional links to a message and guiding recipients to your site, even if they aren’t receptive to the particular message or offer in the message itself.
Today, on average, half of all emails are opened on a mobile device so it’s critical to ensure they are easy to read and interact with whichever device they are being viewed on. Thanks to responsive email techniques you can choose different email design patterns when it comes to navigation.
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Scooped by
Brian Yanish - MarketingHits.com
onto WebsiteDesign August 20, 2015 9:00 AM
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