4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality.
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4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality.
The Visualizing Reality 3D/AR/VR Blog is curated by Jed Fisher https://www.linkedin.com/in/jedfisher/  from 4D Pipeline www.4Dpipeline.com Our blog covers trends and breaking news in 3D Visualization, Realtime 3D, Virtual Reality, Augmented Reality, and eXtended Reality. We seek to share insights in product strategy and emerging technology for #Digital, #3D, #VR, #AR, #XR, #Mobile, CAD, PLM, BIM for use by Automotive, Manufacturing, AEC, and Enterprises. Follow on twitter @4Dpipeline 4D Pipeline - We Help You Make Digital Experiences People Love - www.4Dpipeline.com.
Curated by Jed Fisher
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Our (4D Pipeline's) work with AUDI and the building of their automated process 

Our (4D Pipeline's) work with AUDI and the building of their automated process  | 4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality. | Scoop.it

Find out how Audi is increasing its return on investment by repurposing real-time assets from its digital showroom.

 

Audi has collaborated with 4D Pipeline to create an automated process on top of that, which converts the marketing asset into Unreal Engine for use in their dealer configurator. The resulting time savings have been phenomenal, reports Thomas Zuchtriegel, Head of AR/VR Data, Process & Technology at Audi: “The conversion now takes minutes instead of months,” he says. Just 17 minutes, in fact, without any human intervention.

 

What this effectively means is that whenever their vehicle data changes—for example, if there are new floors mats, or the headlights get a facelift—because the process is continually converting the data behind the scenes, the Unreal Engine file gets updated automatically, at no additional cost. The result is that the dealer configurator is able to show the latest version of the vehicle almost immediately.

Jed Fisher's insight:

Lovely writeup about our (and others) work with AUDI, highly recommended reading.

Ping me if you would like to meetup the week of October 14th in Munich for Epic Build event or the exciting AWE (Augmented World Expo Europe).

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Frankfurt IAA 2019 Automotive event

One of the best and biggest Automotive events

https://www.iaa.de/en/cars

Jed Fisher's insight:

Another incredibly successful #IAA2019 #Frankfurt - creating an amazing #automotive #AugmentedReality experience for BMW & MINI - personalized, fun, realtime 3D, #sellmore #AR #VR

#iOS + #Hololens

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VRX Webinar: How XR is Changing the Way Companies Design and Visualize Products

VRX Webinar: How XR is Changing the Way Companies Design and Visualize Products | 4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality. | Scoop.it

The rise of virtual and augmented / mixed reality technologies provides a natural next step for companies using design and visualization tools, but there is still some uncertainty on the best uses and methods. So, what do we know so far and what’s missing to fully integrate the technologies for the best ROI?

Jed Fisher's insight:

VRX is a great event that we often attend and speak at.

In this Panel, Tyler from 4D Pipeline speaks with industry experts on their opinion and experiences with these technologies.
Download and listen to the webinar 

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Google Teaches AI to Predict Depth in Motion

Google Teaches AI to Predict Depth in Motion | 4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality. | Scoop.it
Google AI has revealed its new deep learning-based approach that can estimate depth from videos where both camera and subject are in motion.
Jed Fisher's insight:

We seem to be getting more and more involved with AI/Machine-Learning for 3D tasks for our customers.
This is a really nice example that Google has done, tremendously useful, for many use cases - include augmented tv use cases.

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All you need to know on Azure Kinect

All you need to know on Azure Kinect | 4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality. | Scoop.it
All you need to know on Azure Kinect, the newest multiple purpose sensor announced by Microsoft and that is the heir of the Kinect v2
Jed Fisher's insight:

Super smart move by Microsoft. Microsoft shrinks Kinect to being a $399 cloud powered PC.

 More at:

https://www.theverge.com/2019/2/24/18237244/microsoft-azure-kinect-developer-kit-price-release-date-mwc-2019?fbclid=IwAR2c_NTlKXizj2CUfZx8qXPc2dun4FbSgGF4DaYQ_A0FszhMp7bZbV2lVE8

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holoride – Turning vehicles into moving theme parks

Adding thrill to every ride Time is a precious thing, but most of it feels wasted when you are on the road. At that moment, time is bridged, passed, jus
Jed Fisher's insight:

Congrats to AUDI for taking an innovative step to fund such a startup. 

To be honest, when i first saw this - i thought it was a terrible idea(!) - i thought isn't (bad) VR bad enough (to cause motion sickness) - how terrible will it be if it is in a car.

However after watching the video, and see that they are making a VR experience to match the movement of the car - then in theory - if there is no delay (hard) - then this could actually reduce motion sickness in a car. Very Cool. I really love this concept.

Also won the most innovative award at CES. 

#Disclaimer, AUDI is a client of 4D Pipelines

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How 4D Pipeline is helping Audi - Audi Has Deployed 1,000 VR Showrooms in Dealerships Worldwide

How 4D Pipeline is helping Audi - Audi Has Deployed 1,000 VR Showrooms in Dealerships Worldwide | 4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality. | Scoop.it
German car maker Audi was quick to see the potential of VR and has been experimenting since the early days of VR’s resurgence to see how the tech could be used to enhance the car buying experience. Having introduced VR showrooms into dealerships as early as 2016, the company now has some 1,000 VR deployments …
Jed Fisher's insight:

FINALLY - we can share some of what we are doing with AUDI - #Automation #VR #Unreal #raytracing #MakeItFasterBetterFunner!

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Building a Curious AI With Random Network Distillation

This episode was supported by insilico.com. "Anything outside life extension is a complete waste of time". See their papers: - Papers
Jed Fisher's insight:

Lovely example of smart(er) (curious) AI

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Atomic Heart: Official GeForce RTX Real-Time Ray Tracing Demo

REAL-TIME ray tracing is coming to Atomic Heart. Check out the stage demo from NVIDIA’s Editor's Day event in Cologne to see real-time ray tracing i
Jed Fisher's insight:

Pretty sexy results from the RTX cards with realtime raytracing!

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Get ready for AWE Europe!! (plus GTC Europe) - Munich

AWE EU 2018 starts in two weeks (October 18th). This is an excellent event that we attend each year (in both Europe and the US). Filled with the latest and greatest on Augmented Reality and Mixed Reality. It's also a great place to meet automotive and manufacturing users who need such technology. Contact me for a discount code on the event.

Next week (the week before AWE) is GTC Europe (October 10th), also in Munich. 

4D Pipeline will be at both events. Contact me to meet up!

Jed Fisher's insight:

4D Pipeline will be at both events. Contact me to meet up!

Also feel free to Contact me for a discount code on AWE EU.

See you in Munich!

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Magic Leap One first look

Magic Leap One first look | 4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality. | Scoop.it
r/magicleap: * Welcome to /r/MagicLeap! The subreddit for Magic Leap's incredible mixed reality wearable device.
Jed Fisher's insight:

The Magic Leap reviews are not doing so well unfortunately. 

It's easy to hate on them, I've certainly been guilty of this. I hate the over promising and hype they generated on things that would never (or not for some time) be possible.

Nevertheless, i have to remember my first time experience with Hololens and going "WOW" (despite it's limitations). It looks like Magic Leap is in a similar realm, so at least more people will get to experience the "magic" of AR/MR. And at least this drives the technology and experiences forward. 
It's definitely not a flop (it could have been). It's going to enable awesome experiences - and that's great. Hell, I'm still really looking forward to getting my hands on one and doing our first car configurator or the like. 

Until then, here is another good link from the super Karl:

https://www.reddit.com/user/kguttag

 

Let me know your thoughts (for those you've had a play with it). I'm at Siggraph next week where I expect to try some things out first hand. 

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Magic Leap's First Demo Is Anything but Impressive

Magic Leap's First Demo Is Anything but Impressive | 4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality. | Scoop.it
The Magic Leap is officially coming, but if this demo is any indication you might want to save your money
Jed Fisher's insight:

Are we surprised? Magic = Hype? is that what you get for $2B these days? 

On a positive side, it's still a small step towards our augmented future. Yes, i know it's not much more than what Hololens does today (and I'm sure Hololens 2 is going to leapfrog this) but nevertheless, it's mass market and in the right direction.

xx years from now we will be walking down the street seeing personalized augmented reality ads, pulling up peoples augmented reality facebook profiles, and living the augmented reality life. We'll have our glasses or our contact lenses and we'll be addicted to them the way we are to our phones today. 

 

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Get yourself to VRX Europe! - May 17-18, 2018 - Amsterdam

Get yourself to VRX Europe! - May 17-18, 2018 - Amsterdam | 4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality. | Scoop.it
VRX - The world’s leading senior level VR industry event: Where the business of immersive tech gets done
Jed Fisher's insight:

This is one of my favorite events for VR, AR, 3D. It's filled with the right people and now has a heavy enterprise track. 

On Day 2 (Enterprise track) I'll be on the panel "Gaining buy-in and internal support for enterprise immersive tech adoption", and moderating "How VR/AR simulations are revolutionising training across industry?", and speaking on behalf of BMW MINI with "Personalising MINIs with fun and compelling mobile Augmented Reality and Hololens experiences".  Hope to see you there - ping me to meet up jed (at) 4Dpipeline (dot) com

 

PS for a discounted pass - feel free to also ping me!

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Onshape + PTC = What Happened?

Onshape + PTC = What Happened? | 4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality. | Scoop.it
The original article was published on my Beyond PLM blog. Earlier this week, PTC announced about the acquisition of Onshape, the company started by a group of CAD industry veterans including former Solidworks founders and employees in 2012.
Jed Fisher's insight:

Excellent overview form Oleg Shilovitsky on the Onshape acquisition by PTC.

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AWE Europe - October 17/18 Munich

AWE returns to Europe for the fourth year 17-18 October in Munich, Germany. Don’t miss the world’s leading spatial computing (AR/VR/MR) event series, what Forbes calls “the most essential AR+VR conference and expo,” in a unique market.

Jed Fisher's insight:

One of my favorite events. Looking forward to meeting you there. Ill be blogging about the event and making a highlights writeup. 

Ping me to meetup at the event!

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The most advanced AR system for GIS - vGIS Utilities

Brief video showcasing a few features of vGIS Utilities (http://www.vgis.io/). vGIS Utilities is the most advanced augmented reality solution for Esri GIS
Jed Fisher's insight:

Really nice to finally see something like this. I worked on something very similar but it was more on the AEC side. Always made a lot of sense to integrate with the GIS software. Good move by ESRI/VGIS.

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Khronos Establishes Exploratory Group for 3D Commerce Standards and Guidelines | Business Wire

Khronos Establishes Exploratory Group for 3D Commerce Standards and Guidelines | Business Wire | 4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality. | Scoop.it
The Khronos 3D Commerce Exploratory Group looks at standards and guidelines for the production and distribution of real-time 3D products.
Jed Fisher's insight:

This is a great initiative that 4D Pipeline and many of our customers are part of (Dassault Systems, Microsoft, Unity, IKEA, and others).

From: Kronos - 

With the growth and adoption of mobile, Web and immersive platforms, 3D is poised to grow as a new shopping medium that product manufacturers, retailers, marketing and advertising platforms use to showcase virtual products for end-users to better understand a product online prior to purchasing, and to build brand loyalty after purchase.

Retailers have been experimenting with 3D product representations on the Web, and in Virtual and Augmented Reality (together termed ‘XR’) applications, to enable users to view and interact with products and explore virtual showrooms. The results have been exciting, but thus far not actionable in a scalable, repeatable way. Key players in the industry are now exploring how to scale production and achieve broad distribution for interactive 3D content to represent their products virtually. This includes streamlining processes for creating real-time 3D representations of products, so they can be experienced realistically and consistently across all platforms and devices.

This initiative would aim to create standard specifications and guidelines to help align retailers and manufacturers seeking to create virtual 3D products, technology providers building tools to produce 3D content, and technology platforms seeking to distribute and display virtual products with optimized workflows throughout the industry to minimize production and distribution costs.

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Microsoft’s HoloLens 2 is finally here and it's awesome!

Microsoft’s HoloLens 2 is finally here and it's awesome! | 4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality. | Scoop.it
Compared to the HoloLens we first saw demonstrated four years ago, the second version is better in nearly every important way. It’s more comfortable, has a much larger field of view, and it’s better able to detect real physical objects in the room. It features new components like the Azure Kinect sensor, an ARM processor, eye-tracking sensors, and an entirely different display system.
Jed Fisher's insight:

Hololens has remained one of the most powerful enterprise products for the enterprise. We've (4D Pipeline) implemented multiple Hololens projects for Automotive, Apparel, Footwear, and Aerospace customers. 

Hololens2 addresses the weaker points of Hololens1. Specifically Field Of View (FOV) and hand/gesture interaction. From what i've seen Hololens is ahead of Magic Leap at the moment in multiple areas. Will be interesting to see what Apple eventual does in this space and how each of these compete. 

Unlike Magic Leap, Microsoft is smartly targeting enterprises. Use cases like collaborative training and support are great for factory and service and support use cases but we've also used Hololens for Marketing events (seeing roof racks and related items on a car for example) and other design use cases.

Super excited to see this released finally. 
Please contact me to find out how Hololens2 can help your company today. jed (at) 4Dpipeline (dot) com

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Adobe acquires Allegorithmic, makers of the Substance texture tools –

Adobe acquires Allegorithmic, makers of the Substance texture tools – | 4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality. | Scoop.it
Adobe today announced that it has acquired Allegorithmic, the French company behind the Substance tools for creating textures that are widely used by AAA game creators, as well as visual effects artists, animators and designers. Over time, Adobe will bring many of Allegorithmic’s technologies…
Jed Fisher's insight:

Excellent acquisition by Adobe.  A company and play that totally fits them.

Adobe has always wanted a 3D photoshop and in many ways this is what Substance is (in some ways). Artists and Designers (Adobe's target market) love Substance. Good move - together with Dimensions this is a good fit for Adobe. 


#disclaimer - Allegorithmic is a customer of 4D Pipelines.

(And i've also previous done a lot of work with Adobe).

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// // December 6-7, 2018 // San Francisco, USA

//  // December 6-7, 2018 // San Francisco, USA | 4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality. | Scoop.it
VRX - The world’s leading senior level VR industry event: Where virtual reality business gets done
Jed Fisher's insight:

See you at VRX!

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GTC Europe 2018 Highlights - 10th & 11th October 2018

Have a look what we unveiled at GTC Europe 2018 in Munich, 10th-11th October. More info: https://www.gputechconf.eu
Jed Fisher's insight:

Once a conference focused almost exclusively on computer graphics, now GTC is all about AI and Deep Learning. Computer graphics is only ~5% of the conference. Still always nice to see realtime raytracing with RTX. Epic's Unreal Engine looks amazing (running RTX) - everytime i see it my eyes don't believe it. 

The event for me is still a great meetup, most of the automotive folks are here and it's a great location to t-up dozens of meetings. 

Self driving cars are getting crazy good. AI crowd learning is beyond scary. Deep learning is perfect for GPUs. 

Here is the keynote:

 

See you at AWE next week!!! Ping me for a discount code!

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glTF and USDZ: AR/VR Superformats

glTF and USDZ: AR/VR Superformats | 4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality. | Scoop.it
Given the developments over the last year in AR/VR technology, glTF and USDZ are going to be the most important formats for 3D models. In fact, we think glTF and USDZ are now essential to most companies focussed on AR/VR. As a result, formatting your 3D models to glTF and USDZ enables a lot of …
Jed Fisher's insight:

No question about glTF and USDZ being superformats, they are indeed! We've implemented half a dozen glTF viewers and publishers. Similarly for USDZ including connecting glTF to USDZ. 

We are seeing many big brand manufacturers moving to these formats as well as graphics tools and hardware companies using these formats. glTF makes a great base for a visualization format and with some extensions can hold everything that is needed.

Contact me to find out more or to share thoughts on how we can help with your glTF, USDZ, WebGL, or AR needs.

PS I'll be in Munich for the next two weeks at AWE and GTC Europe.

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My quick summary of Siggraph 2018 in Vancouver

The SIGGRAPH Technical Papers program is the premier international forum for disseminating new scholarly work in computer graphics and interactiv
Jed Fisher's insight:
I always love attending Siggraph. Such a fun event, great content, and loads of excellent meetings!
 
This year in Vancouver, we met with many of our customers including AMD, Intel, NVIDIA, Epic Games, Unity, Microsoft, InstaLOD, Turbosquid, Adidas, IKEA, and others.
 

Without doubt the most impressive announcement was realtime raytracing on a single card, thanks to NVIDIA DXR RTX technology (first in Quadro's and now in Geforce).

This was showed off with Epic's awesome configurator done for Porsche.
 
You can see some of this at:
2. https://www.youtube.com/watch?v=Z85aPqqJzs0  (this can all done in realtime)
 
Since then Nvidia has announced RTX for Geforce cards. Crazy to imagine that this will probably be "the norm" in a few years. 
 
Also nice to see from NVIDIA is that  MDL Materials SDK being made open source (minus the Distiller).
 
 
AMD ProRender seems to still be going well.
 
GLTF everyone seems to like. (we've done many projects now in this space).
 
Of course, Magic Leap was mentioned but everyone is still generally speaking under-impressed. That said, there seems to be a race to get hands on them and try them out.  This is one of the best reviews i've seen:
 
Main feeling from the show is Unreal is unreal!  Epic and Unreal were all over the place, everyone integrating with them.
 
For VR, StarVR had the show with the best headsets with a wide FOV.
 
Some highlight summaries:
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The Magic Leap One mixed reality headset is shipping today for $2,295

The Magic Leap One mixed reality headset is shipping today for $2,295 | 4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality. | Scoop.it
The Magic Leap One Creator Edition, the first mixed reality headset from startup Magic Leap, is shipping today in "select areas" in the United States for $2,295.
Jed Fisher's insight:

Ready to see whales flying in the sky at the beach? (you might still need to wait) but:

https://www.theverge.com/2018/8/8/17661758/magic-leap-one-mixed-reality-spatial-computing-headset-price-shipping-release-date

 

Looking forward to this and Hololens2!

PS want to meet up at Siggraph? let me know!

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Immersive Technology is Becoming a Popular Business Strategy

Immersive Technology is Becoming a Popular Business Strategy | 4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality. | Scoop.it
A survey by the Harvard Business Review and Microsoft reveals that executives are already deploying immersive technology in their company workflows.
Jed Fisher's insight:

as predicted!

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