4D Pipeline Visualizing Reality Blog - trends & breaking news in 3D Visualization, Virtual Reality, Augmented Reality, and eXtended Reality.

Another incredibly successful #IAA2019 #Frankfurt - creating an amazing #automotive #AugmentedReality experience for BMW & MINI - personalized, fun, realtime 3D, #sellmore #AR #VR

#iOS + #Hololens

VRX is a great event that we often attend and speak at.

In this Panel, Tyler from 4D Pipeline speaks with industry experts on their opinion and experiences with these technologies.
Download and listen to the webinar 

We seem to be getting more and more involved with AI/Machine-Learning for 3D tasks for our customers.
This is a really nice example that Google has done, tremendously useful, for many use cases - include augmented tv use cases.

Super smart move by Microsoft. Microsoft shrinks Kinect to being a $399 cloud powered PC.

 More at:

https://www.theverge.com/2019/2/24/18237244/microsoft-azure-kinect-developer-kit-price-release-date-mwc-2019?fbclid=IwAR2c_NTlKXizj2CUfZx8qXPc2dun4FbSgGF4DaYQ_A0FszhMp7bZbV2lVE8

Congrats to AUDI for taking an innovative step to fund such a startup. 

To be honest, when i first saw this - i thought it was a terrible idea(!) - i thought isn't (bad) VR bad enough (to cause motion sickness) - how terrible will it be if it is in a car.

However after watching the video, and see that they are making a VR experience to match the movement of the car - then in theory - if there is no delay (hard) - then this could actually reduce motion sickness in a car. Very Cool. I really love this concept.

Also won the most innovative award at CES. 

#Disclaimer, AUDI is a client of 4D Pipelines

FINALLY - we can share some of what we are doing with AUDI - #Automation #VR #Unreal #raytracing #MakeItFasterBetterFunner!

Lovely example of smart(er) (curious) AI

Pretty sexy results from the RTX cards with realtime raytracing!

4D Pipeline will be at both events. Contact me to meet up!

Also feel free to Contact me for a discount code on AWE EU.

See you in Munich!

The Magic Leap reviews are not doing so well unfortunately. 

It's easy to hate on them, I've certainly been guilty of this. I hate the over promising and hype they generated on things that would never (or not for some time) be possible.

Nevertheless, i have to remember my first time experience with Hololens and going "WOW" (despite it's limitations). It looks like Magic Leap is in a similar realm, so at least more people will get to experience the "magic" of AR/MR. And at least this drives the technology and experiences forward. 
It's definitely not a flop (it could have been). It's going to enable awesome experiences - and that's great. Hell, I'm still really looking forward to getting my hands on one and doing our first car configurator or the like. 

Until then, here is another good link from the super Karl:

https://www.reddit.com/user/kguttag

Let me know your thoughts (for those you've had a play with it). I'm at Siggraph next week where I expect to try some things out first hand. 

Are we surprised? Magic = Hype? is that what you get for $2B these days? 

On a positive side, it's still a small step towards our augmented future. Yes, i know it's not much more than what Hololens does today (and I'm sure Hololens 2 is going to leapfrog this) but nevertheless, it's mass market and in the right direction.

xx years from now we will be walking down the street seeing personalized augmented reality ads, pulling up peoples augmented reality facebook profiles, and living the augmented reality life. We'll have our glasses or our contact lenses and we'll be addicted to them the way we are to our phones today. 

This is one of my favorite events for VR, AR, 3D. It's filled with the right people and now has a heavy enterprise track. 

On Day 2 (Enterprise track) I'll be on the panel "Gaining buy-in and internal support for enterprise immersive tech adoption", and moderating "How VR/AR simulations are revolutionising training across industry?", and speaking on behalf of BMW MINI with "Personalising MINIs with fun and compelling mobile Augmented Reality and Hololens experiences".  Hope to see you there - ping me to meet up jed (at) 4Dpipeline (dot) com

PS for a discounted pass - feel free to also ping me!

One of my favorite events. Looking forward to meeting you there. Ill be blogging about the event and making a highlights writeup. 

Ping me to meetup at the event!

Really nice to finally see something like this. I worked on something very similar but it was more on the AEC side. Always made a lot of sense to integrate with the GIS software. Good move by ESRI/VGIS.

This is a great initiative that 4D Pipeline and many of our customers are part of (Dassault Systems, Microsoft, Unity, IKEA, and others).

From: Kronos - 

With the growth and adoption of mobile, Web and immersive platforms, 3D is poised to grow as a new shopping medium that product manufacturers, retailers, marketing and advertising platforms use to showcase virtual products for end-users to better understand a product online prior to purchasing, and to build brand loyalty after purchase.

Retailers have been experimenting with 3D product representations on the Web, and in Virtual and Augmented Reality (together termed ‘XR’) applications, to enable users to view and interact with products and explore virtual showrooms. The results have been exciting, but thus far not actionable in a scalable, repeatable way. Key players in the industry are now exploring how to scale production and achieve broad distribution for interactive 3D content to represent their products virtually. This includes streamlining processes for creating real-time 3D representations of products, so they can be experienced realistically and consistently across all platforms and devices.

This initiative would aim to create standard specifications and guidelines to help align retailers and manufacturers seeking to create virtual 3D products, technology providers building tools to produce 3D content, and technology platforms seeking to distribute and display virtual products with optimized workflows throughout the industry to minimize production and distribution costs.

Hololens has remained one of the most powerful enterprise products for the enterprise. We've (4D Pipeline) implemented multiple Hololens projects for Automotive, Apparel, Footwear, and Aerospace customers. 

Hololens2 addresses the weaker points of Hololens1. Specifically Field Of View (FOV) and hand/gesture interaction. From what i've seen Hololens is ahead of Magic Leap at the moment in multiple areas. Will be interesting to see what Apple eventual does in this space and how each of these compete. 

Unlike Magic Leap, Microsoft is smartly targeting enterprises. Use cases like collaborative training and support are great for factory and service and support use cases but we've also used Hololens for Marketing events (seeing roof racks and related items on a car for example) and other design use cases.

Super excited to see this released finally. 
Please contact me to find out how Hololens2 can help your company today. jed (at) 4Dpipeline (dot) com

Excellent acquisition by Adobe.  A company and play that totally fits them.

Adobe has always wanted a 3D photoshop and in many ways this is what Substance is (in some ways). Artists and Designers (Adobe's target market) love Substance. Good move - together with Dimensions this is a good fit for Adobe. 

#disclaimer - Allegorithmic is a customer of 4D Pipelines.

(And i've also previous done a lot of work with Adobe).

Once a conference focused almost exclusively on computer graphics, now GTC is all about AI and Deep Learning. Computer graphics is only ~5% of the conference. Still always nice to see realtime raytracing with RTX. Epic's Unreal Engine looks amazing (running RTX) - everytime i see it my eyes don't believe it. 

The event for me is still a great meetup, most of the automotive folks are here and it's a great location to t-up dozens of meetings. 

Self driving cars are getting crazy good. AI crowd learning is beyond scary. Deep learning is perfect for GPUs. 

Here is the keynote:

See you at AWE next week!!! Ping me for a discount code!

No question about glTF and USDZ being superformats, they are indeed! We've implemented half a dozen glTF viewers and publishers. Similarly for USDZ including connecting glTF to USDZ. 

We are seeing many big brand manufacturers moving to these formats as well as graphics tools and hardware companies using these formats. glTF makes a great base for a visualization format and with some extensions can hold everything that is needed.

Contact me to find out more or to share thoughts on how we can help with your glTF, USDZ, WebGL, or AR needs.

PS I'll be in Munich for the next two weeks at AWE and GTC Europe.

Without doubt the most impressive announcement was realtime raytracing on a single card, thanks to NVIDIA DXR RTX technology (first in Quadro's and now in Geforce).

Ready to see whales flying in the sky at the beach? (you might still need to wait) but:

https://www.theverge.com/2018/8/8/17661758/magic-leap-one-mixed-reality-spatial-computing-headset-price-shipping-release-date

Looking forward to this and Hololens2!

PS want to meet up at Siggraph? let me know!