The Green Ops site will be supported by an above-the-line media campaign with all the elements of a blockbuster launch, including cinema trailers, movie posters with QR codes, outdoor and radio, online advertising and TV spots.
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Scooped by
The Digital Rocking Chair
onto Transmedia: Storytelling for the Digital Age August 15, 2011 12:45 AM
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Kiwi Bank launching a campaign to help promote the brand using in cinema ads.
Kiwi Bank is launching their new marketing campaign called EasySwitch through The Green Ops site. The purpose of this campaign is switching process easy and hassle free.