Ntabo0: "Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant."
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Scooped by
The Digital Rocking Chair
onto Transmedia: Storytelling for the Digital Age October 6, 2012 3:07 AM
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