I’m guessing you’re familiar with AddThis? You know, the “world’s largest sharing platform” used by the likes of The Today Show, The Chicago Sun Times, and American Idol.
|
|
Scooped by
Ally Greer
onto Innovation and Personal Branding June 26, 2013 8:15 PM
|
Your new post is loading...
There is so much great insight in this interview with Hooman Radfar of AddThis.
Some highlights:
-You shouldn't have to rely on someone else in order to create your business or make a profit. "To paraphrase Fred Wilson, we learned that we 'did not want to be any other platform's bitch."
-Media coverage is great, but you'll never get it if your product isn't good. Plus, even if you do, it won't matterin the end if you can't live up to the type. Focusing on meeting a consumer need will give the media something to actually want to cover.
"The winners will be masters at using context to help the user get the right content at the right time."