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from Activités pour les enfants, children activities
November 21, 2012 8:28 AM
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FASHION & LIFESTYLE!
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Notizie, tecnologia, tendenze, design, moda, architettura
Curated by
Jimi Paradise
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Van Enrico Caruso tot Paolo Conte: Vic van de Reijt heeft ze allemaal bijeen gebracht op drie CD's: 70 Italiaanse favorieten. Van de Reijt is schrijver, uitgever en liefhebber van de gevoelige snaar. Eerder maakte hij al bloemlezingen over Franse chansons, Duitse schlagers, Vlaamse en Surinaamse volkszang. Nu is er dus Italiano!
Via Good Things From Italy
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I am pleased to confirm that I am now able to offer gift vouchers that are redeemable against any of the landscape print products available from the galleries.
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Eye-opening documentary presents a time-lapse portrait of shrinking. Via Marcus Clarke, Lesley Rodgers
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8 lessons I learned combined with 8 of my favourite images I made during my first year as a full-time travelling photographer...
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Jimi Paradise
from Diventa editore di te stesso
November 20, 2012 7:39 AM
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Per quanto creativa e originale una storia possa sembrare, niente di quanto viene raccontato è nuovo. Tutti i racconti, che siano quelli di Shakespeare o quelli di Spielberg, possono essere ridotti a sette tipi di storie, sette trame archetipiche che ricorrono nella narrazione.
La sfida per un creativo non è quindi quella di inventare una storia, ma scegliere quale tipo di storia sia più adatta a raccontare il brand.
Christopher Booker
ha analizzato i motivi per cui gli esseri umani sono psicologicamente programmati per immaginare storie in questo modo. Schwartz e i due relatori, l’executive creative director di Droga5 Ted Royer e la scrittrice e creativa Kathy Hepinstall, si sono chiesti come applicare questa teoria ai marchi e come i creativi possano farne uso nello sviluppo di storie convincenti.
Di seguito sono elencate le sette trame con esempi di advertising che si adattano a ciascuna di esse.
1. Sconfiggere il mostro
Questo tipo di plot è presente anche nell’advertising, pensiamo allo spot “1984″ di Apple contro il Grande Fratello, e al tentativo di American Express di affrontare il Black Friday con “Small Business Saturday”.
2. La rinascita
La storia di un rinnovamento. “La vita è meravigliosa” del 1946 è un primo esempio dal cinema.
3. La missione
In quasi tutte le narrazioni, l’eroe deve superare una missione dal punto A al punto B. “Il Signore degli Anelli” è il classico esempio.
4. Il viaggio e il ritorno
Come si suol dire, non è importante la destinazione, ma il viaggio. E ancora più importante è il ritorno a casa. Tante sono le storie di trasformazione attraverso un viaggio – e ritorno, dal classico “Il mago di Oz” al più recente “Nel paese delle creature selvagge”.
5. Dalle stalle alle stelle
In letteratura: Charles Dickens e Cenerentola. Nei film: “Una poltrona per due”. In pubblicità: Chrysler, che rinasce dalle ceneri di Detroit.
6. La tragedia
Dai Greci a Shakespeare, le tragedie sono storie sul lato oscuro dell’umanità e sulla natura futile dell’esperienza umana. La pubblicità raramente utilizza questo tipo di storie, se non nel marketing sociale.
7. La commedia
L’altra faccia della tragedia, e l’ultimo dei grandi topoi della narrazione, è forse il più difficile da fare bene, ma è anche quello più popolare nella pubblicità.
Leggi tutto: http://www.ninjamarketing.it/2012/11/19/raccontare-il-brand-attarverso-sette-modelli-narrativi/
Via ROBERTO P. TARTAGLIA
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November 20, 2012 7:35 AM
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Improve Your Memory With Spinach_Cape Breton Online
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from ARTPOL
November 20, 2012 7:31 AM
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Le Qatar et plus précisément Doha est aujourd’hui une espèce d’entité mythique du marché de l’art. Un record ?
Via Vangauguin
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November 20, 2012 5:45 AM
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![40 Mind-Boggling Shadow Art Illusions [PICS] | FASHION & LIFESTYLE! | Scoop.it](https://img.scoop.it/rYJRqjmIru1nGsQtoJX1ejl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Shadows are such straightforward things: cast a light on an opaque object, and a shadow of it is thus born.
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from Enseñar Geografía e Historia en Secundaria
November 19, 2012 6:22 PM
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El mapa histórico, capítulo a capítulo de la serie Isabel, la Corona de Aragón, la Corona de Castilla y la evolución geográfica del reino para ti en RTVE.es...
Via José Moraga Campos
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November 21, 2012 8:17 AM
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From the Iberian Peninsula to Germany, winegrowers faced low quantities of grapes and a lot of work in the vineyards
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from Good Things From Italy - Le Cose Buone d'Italia
November 21, 2012 8:14 AM
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PANETTONE GILBER: IL "SIGNOR PANETTONE"
(verkrijgbaar van medio oktober tot eind december)
Via Good Things From Italy
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November 20, 2012 9:16 PM
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USA Route 66 Cross Country Road Trip Map, Data, Summary, Photos, Equipment Used: http://www.defreesproductions.com/road-trip-route-66-cross-country-usa-2012 ...
I saw this video on an Atlantic Cities article and was struck by the rural and "off-the-beaten path" feel that timelapse of the Mother Road manages to capture. Route 66 looms large in Americana, in part because it represents a bygone era, a time when the automobile was new and exciting. This empowered many to make a cross-country road trip, but during this time the car was not so ubiquitous that it was the overwhelming force that is so visually prominent in urban landscapes as it is today. The historical and cultural critique of the U.S. automobile culture in the Pixar movie Cars may be fictional and for a child audience, but it is quite accurate in noting that cities disconnected from the interstate system sharply declined and were never the same. These places represent for many people then, a classic pop culture landscape of yesteryear.
Tags: transportation, landscape, place, culture, timelapse.
Jon Meyerjon's curator insight,
November 6, 2013 8:13 AM
The Route 66 trip in 3 min. Wow! Great work.
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from Habilidades matemáticas y geométricas
November 20, 2012 8:09 AM
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En la sociedad del conocimiento que vivimos, o a la que aspiramos, asistimos a un fuerte debate sobre las nuevas metodologías de enseñanza y aprendizaje, y las nuevas competencias que deberían desarrollar los jóvenes en su periodo formativo y a lo largo de toda la vida, tanto en la educación formal como en el aprendizaje informal que está favoreciendo las TIC. El pensamiento crítico es una de las competencias transversales que aparecen en todas las aportaciones sobre este tema.
Via Mauricio M. Escudero, maria cristina ALCARRAZ VIGIL, Angel Acción Lamas, PuertoTICs, Adriana Favieri
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from Educación en Castilla-La Mancha
November 20, 2012 7:46 AM
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90 aniversario del descubrimiento de la tumba de Tutankamón. Propuesta TIC educativa con visitas virtuales interactivas para la clase Geografía e Historia.
Via Educación Castilla-La Mancha
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from Digital Delights - Digital Tribes
November 20, 2012 7:40 AM
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” Whenever the net absorbs a medium, it re-creates that medium in its own image. In not only dissolves the mediums physical form; it injects the mediums content with hyperlinks, breaks up the...
Via Ana Cristina Pratas
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from ARTPOL
November 20, 2012 7:38 AM
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Les plus grandes œuvres d'art, les plus grands artistes, 1 minute 15 de discours plein d'humour, voila le secret de d'Art d'art...
visuel: Marie-Guillemine Benoist - Portrait d'une négresse
Via Vangauguin
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November 20, 2012 7:34 AM
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Improve Your Memory With Spinach_Cape Breton Online
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from Cultura Clásica
November 20, 2012 5:46 AM
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Hércules (Piero della Francesca; después de 1465) Iniciamos una serie sobre cuadros de temática mitológica en diversos autores. No es la primera vez que nos referimos a la mitología en las artes, y...
Via Ana Ovando
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Jimi Paradise
from Anime News
November 19, 2012 6:18 PM
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The best way to promote any product in Japan is obviously through an anime short. The setting for said short must be a decade or so from now, that way the animators can play with some totally sweet futuristic flourishes. Also, the first protagonist has to be an adorable petite girl, or the rest won’t work at all. This is all apparently known to Mercedes-Benz, the car manufacturer, as they partnered with anime studio Production I.G — the studio behind Ghost in the Shell — to produce a short exactly like that to promote the release of the next A-Class model in Japan. Seriously.
Titled “NEXT A-Class“, the short follows a group of folks brought together by fate to chase a legendary noodle truck. Due to the fact that this is actually a promotional video for Mercedes-Benz, they’re driving around in the A-Class model that releases in Japan on January 17th. See for yourself:
Here’s the official synopsis, according to Crunchyroll:
In the not so distant future, to cope with the traffic jams and verticalization due to the Increased population, the city of Tokyo was reconstructed under the theme of “city sharing” in which people share the urbane [sic] space by transforming the roads and city structure by time of the day. A woman named Nico is walking in the city. She is having her long-awaited day off; however, she does not know what to do and who to hang out with. She hopes an exciting thing suddenly happens–. Then, a truck passed right before her eyes. The loud music and flashy decoration of the vehicle reminded Nico the car “it” that everyone’s talking about on the internet. As soon as Nico saw it, she ran after it, then ran into Gatsu and Makito. Nico get [sic] in the latest A-Class and they chase after the truck driving through the city that is changing its form rapidly. See if they catch up with the legendary truck and reveal the true identity of “it”.
In all honesty, I hope this campaign works for the car manufacturer. Anything that allows anime studios to craft odd little shorts is a good thing in my book.
Via Florida Supercon
