Korean reality TV show 'Love After Divorce' is filming in Queensland! 🎥🇰🇷

A collaboration between Tourism and Events Queensland, Tourism Australia, Experience Gold Coast and Korean Air will see seven to eight episodes of the 12-episode season filmed in Queensland, predominantly in the Gold Coast.

Scheduled to air in the second half of 2025, the popular dating reality show attracts 23 million viewers in Korea – over 45 per cent of the population.

It follows record levels of Korean tourism to Queensland, as the latest data from TEQ shows 77,000 Koreans came to Queensland in 2024 – up 81.9 per cent over the past three years.

Minister for Tourism Andrew Powell MP, said: “Hosting ‘Love After Divorce: Season 7’ on the Gold Coast is a fantastic opportunity to showcase Queensland’s unique appeal to a vast Korean audience.”

Read more 👉 https://lnkd.in/gBAU4uYz

Vietnamese rank as the 4th largest foreign homebuyers in Australia, showcasing strong demand and influence in the real estate market.

Vietnam hosts many of the advantages of the mainland’s industrial boom, and Chinese investors have taken note.

🏙️ Vietnam’s Urban Future Is Now - And It’s Branded.. From smart cities to eco-transport, Vietnam isn’t just catching up - it’s leapfrogging into the future of urban living.🐸

👷 At the heart of this transformation? Developments like Vinhomes Grand Park. Vinhomes is the largest commercial real estate developer operating across 40 cities with a landbank of 16,000 hectares & contracted sales reported in 2025 of VND 150 Trillion.

🌱 With integrated green spaces, smart infrastructure, and digital-first amenities, this is a real estate blueprint with lifestyle, retail, and mobility ecosystems built in.

👀 It’s reshaping what Vietnamese consumers expect from the places they live, shop, and spend time in. A rising Digital Native middle class.

🛍️ Why this matters for Western brands?
Where people move, brands follow. But in Vietnam, the move is toward connected, curated urban environments — and that opens new doors.

For consumer brands, retail, mobility & wellness players:

🛒Physical presence is now digital by design - in such urban environments the infrastructure for Out Of Home (OOH) media is more developed & connected to residential specific shopping centres.

💸Infrastructure = distribution, brand visibility, and access.

🖐️This is Vietnam’s urban leap — and it’s a moment Western brands can’t afford to miss.

📊 Dive into the market insight below to see how Asia Circles helps brands land where the future is being built 🤓

Sources : Vinhomes, .baotinguyenmoitruong.vn

#vinhomes #realestate #advertising #OOH #vietnam #consumer

🇻🇳 Vietnam: A Digital Powerhouse in the Making 🤓

📈With 78 million internet users and a mobile-first population, Vietnam isn’t just online — it’s thriving in a hyper-connected ecosystem, where social commerce meets rising middle classes with disposable incomes.

🌏From influencer-led marketing to growing ad spends, this fast-growing digital economy is reshaping how brands engage, sell, and build loyalty in Southeast Asia.

💡 Social media isn’t just entertainment — it’s commerce, community, and conversion all in one. Vietnamese consumers aren’t passively scrolling; they’re actively buying, recommending, and influencing.

🔥 Why this matters for Global brands?
Digital-first is a key entry point. KOL's shape culture and consumption, being more trusted than traditional ads. Authenticity is more important than just pumping ad spend.

🎯 For brands entering Vietnam:
- Think mobile-native, creator-powered campaigns.
- Optimize for social proof and virality.
- Build for Zalo, Facebook & TikTok, not just Google.

📊 Explore the full digital landscape in our latest infographic below. 🤓

As the personal customization trend continues to surge among younger generations, everything from diaries and bags to keyboards is being transformed into unique expressions o

With 77 per cent responding that sustainability is important in their travel choices for 2025, travelers from Viet Nam earned a spot as one of Asia’s top five most sustainability-conscious, according to Agoda’s 2025 Sustainable Travel Survey.

SEOUL, Feb. 11 (Korea Bizwire) — Faced with the worst economic downturn in 21 years, South Korean consumers are increasingly turning to …

Demand for solo travel on Valentine's Day doubled around the world, according to Airbnb search traffic data released Tuesday.

Why Millennials and Gen Z in South Korea are turning to package tours With flexible itineraries and like-minded travelers, package tours in South Korea are evolving to meet the preferences of Millennials and Gen Z

People in HCMC spent more on consumer goods and services in January 2025 during the year’s biggest festival, Tet (Lunar New Year), than a year earlier. - VnExpress International

⚡ STING Energy Drink – Vietnam’s Youthful Powerhouse. Launched by PepsiCo in 2002, STING has grown into a category leader in Vietnam’s energy drink segment.

📊 As of mid-2013 (Nielsen Report):
Sting: 52% market share
Number 1: With 23% share
Others (Samurai, Red Tiger, etc.): 25%

🥇 Key Drivers of Success:
- Bold local flavor innovation
- Gen Z-focused branding
- Affordable daily pricing
- Ubiquitous presence: street shops → supermarkets
- Safety assurance: Ingredients certified by PepsiCo Global & Ministry of Health & FDA-approved colouring.

🎯 Why STING Works in Vietnam:
🔺 Bold Flavor = Emotional Hook
A sweet fizz + caffeine kick = instant energizer.
🔺 Brand Built for Youth
“Sting” echoes “teen” — naturally resonates with Gen Z.
🔺 Mass Access at a Daily Price
Convenient, practical, and within reach — everywhere.
🔺 Cultural Relevance Over Global Badge
STING feels Vietnamese in taste, tone, and experience.
 
🎮 Campaign Highlight: “Where I Don’t Live”
To reinforce Gen Z loyalty, STING launched a mobile-first gamified experience:
- Discover hidden Vietnamese locations
- Play via web app, win branded merchandise
- AI-powered social listening kept gameplay fresh and local
🔥 Results: 24M+ engagements, 40K+ players, 30% market share increase

🛵 Campaign Highlight 2: STING Stopover (Sting Café Espresso)
- Targeted GrabBike drivers with time-triggered free trial coupons.
- 7-day reward streak via mobile
- Strategic tie-up with Grab & 7-Eleven
 +328% daily sales at 7-Eleven, 🚀
 WARC Media Bronze Award 🏆

 🌏 What Global Brands Can Learn :
✅ Time + Context Matter
Targeted mobile nudges at the right moment outperform traditional media blasts.
✅ Mobile-First Markets Need Mobile-First Campaigns
Vietnam’s smartphone-driven culture demands real-time, native experiences.
✅ Consistency Builds Habits
STING built daily rituals, not just product awareness.

 Key Takeaway
🧠 STING isn’t just a drink — it’s part of Vietnam’s Gen Z rhythm. From gaming stations to street corners, it’s fun, fast, and energy-packed — empowering youth to keep going, whether in a match or on the move.

🇻🇳 Because in Vietnam, brands that act local don’t just fit in — they lead.

#EnergyDrinks #VietnamMarket #StingEnergy #YouthMarketing #FMCGStrategy #BrandLocalization #PepsiCo #VietnamBusiness

Sources:
Statista for Energy Drink in Vietnam 
- Revenue at and out of home in 2025
Nielsen (2013) 
– Sting got 52% market share
MMA Global 
- Campaign Highlight: “Where I Don’t Live”
Brands Vietnam
 – STING Stopover (Sting Café Espresso)

With a total income of around US$450,000 a year in Boston, Massachusetts, my wife and I only needed about two years' worth of income to buy a house. - VnExpress International

GLOBALink | Border port in China's Yunnan sees surge in Vietnamese tourists-

Vietjet Aviation Joint Stock Company reported a 24 percent year-on-year (YoY) increase in consolidated profit for Q1 2025.

British aviation services company Collinson International released its travel benefits and customer engagement report on April 7, revealing that South Korean c

The upcoming holiday from April 30 to May 1 presents a golden opportunity for Vietnamese tourists to plan their dream trips. This holiday is one of the longest…

Vietnamese coffee's bold and intense flavors, powered by robusta beans, often leave first-time tourists stunned by its strength and caffeine content, with many recounting unforgettable experiences of their first sip. - VnExpress International

The business of luxury in China.

Nonalcoholic beverages are increasingly becoming a buzzword among drinkers in Korea, with those in their 20s and 30s leading the trend. Nonalcoholic drinks in Korea contain less than 1 percent alcohol, while alcohol-free drinks are below 0.05 percent alcohol.

Vietnam continues to be the top travel destination for South Korea's families with children under 10 for the second consecutive year, according to Hana Tour, the East Asian nation's largest travel agency. - VnExpress International