Visa's latest Consumer 360 research shows that Vietnamese consumers are increasingly open to shopping experiences supported by AI.

As the first schedules of the 2026 World Cup are gradually being announced, the football viewing tour market in North America is also starting to become mor

The 2026 summer tourism market presents a diverse yet focused picture: deep personalization and a priority on cultural values. Da Nang and Phu Quoc continue to be the drivers of domestic growth, while Bangkok maintains its position as a transit hub for international experiences.

Singapore, ranked the world's second-richest country by GDP per capita in 2025 behind Switzerland, has secured top spot among five most searched international destinations by Vietnamese families this summer, data from Dutch travel agency Booking.com shows. - VnExpress International

Vietnam’s total retail sales of consumer goods and service revenues rose 11.2% in the first five months of 2026, highlighting robust domestic consumption that continues to drive economic growth, support job creation and boost household incomes.

Agoda reports a significant rise in travel interest to South Korean filming locations, driven by the global popularity of K-dramas and films, with notable increases in searches for destinations like Yeongwol and Goryeong.

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Korea has emerged as a unique growth market for luxury brands like Chanel, Louis Vuitton, and Hermès, defying global downturns in luxury sales.

Chinese e-commerce platforms, or C-commerce, are tightening their grip on South Korea’s retail market, turning it into a cross-border price war playing to house

As the luxury car company switches up its Korea sales model, Hyojun Kim highlights some key lessons for fruit brands targeting Korean consumers

Chinese food has become part of everyday life for South Koreans in their 20s and 30s thanks to viral trends and their own lived experiences.

Housing demand among Vietnam’s Millennials and Gen Z remains structurally strong, although the pace of purchasing activity is changing due to some pressures.

For the 2026 summer holiday season, Vietnamese travellers are increasingly drawn to destinations that combine natural beauty, cultural richness and a spirit of exploration, ranging from pristine islands and heritage centres to highland regions with mild climates.

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Diageo Vietnam General Manager Anoop Saxena on the forces reshaping Vietnam's bar scene, the rise of local cocktail identity, and what it will take to share a s

Guochao in China and Hallyu from South Korea impact preferences and choices, affecting how brands approach thei

/PRNewswire/ -- Food is increasingly taking center stage as a primary reason for travel, with more Asian travelers eager to explore destinations tha

Korean consumers have been found to be the most active users of artificial intelligence (AI) in the world. On May 6, EY Korea announced the results of

"Korean consumers are very strict and smart. There is a strong tendency to look closely at ingredients or clinical data and see actual skin changes."Jeon Eun-young, head of the Dermatological Beauty D..

For most European citizens, the world is their oyster. But for citizens of some African and Asian countries, there's no escaping the visa.

South Korea's cancel culture: How consumers respond to celebrity scandals and what it means for brands

 🎤✨ Celebrities are expected to be role models on and off screen 
Public figures are judged not only for talent, but for humility, ethics, and personal behavior. Legal issues, bullying allegations, or moral scandals can quickly lead to broadcast removals and endorsement losses.

📲🔥 Consumer sentiment moves faster than investigations 
Platforms like Nate Pann, DC Inside, and TheQoo amplify allegations rapidly. The pressure on agencies and brands to respond often builds before facts are fully verified.

🏷️⚖️ Brands prioritize reputation over public debate
Companies tend to suspend contracts and remove campaigns immediately to minimize reputational risk. In this environment, managing public sentiment takes precedence over waiting for legal outcomes.

🔁🌿 Redemption depends on public sentiment, not just apology 
Comebacks are possible but rare, usually requiring long hiatuses, sincere apologies, and strategic repositioning. In the end, rebuilding trust depends on whether audiences are willing to extend trust again.

Read more about South Korea’s cancel culture: https://lnkd.in/g-P2SCbU

#KoreaCancelCulture #KoreaMarket #KoreanCelebrities #SouthKoreaTrends #CancelCulture

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For a growing number of South Koreans in their 20s and 30s, a night out is giving way to a dermatology appointment.A 35-year-old office worker regularly visits