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If you are wondering how to chalk out you first social media marketing strategy then here are 6 easy steps for you to give it a go-go. 
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Google Plus (Google+) is a great marketing and personal branding tool for real estate professionals. With Google+, agents and brokers can increase visibility by improving their search engine optimization (SEO), building relationships with industry influencers through Google+ Communities, and positioning themselves as trusted sources among other tech-savvy professionals.If you’re focusing your branding efforts only on Facebook or Twitter, you may be missing out. Here are three reasons why you should use Google+ for personal branding.
Bill Gassett's insight:
If you are a real estate agent and are not using Google Plus as a social media channel to grow your business then you are missing out on a golden opportunity. There is no better platform for a real estate agent to build their brand and business than on Google Plus. What most Realtors don't realize is that Google Plus integrates with Google search. Every Real Estate agent knows that online exposure is key to growing your business. There are millions of people who use the internet to search for property and ultimately find an agent.
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Whether for your personal profile or your brand page, the desire and question of how to schedule Google Plus posts is one that comes up daily, yet the answers aren't obvious. Here are ALL of your options.
Bill Gassett's insight:
Do you want to know how to share your posts onto your business pages at Google Plus? Take a look at Mike Alton's excellent article on the ways to do so!
Claudia Beggiato's curator insight,
February 11, 2014 7:15 AM
It's a complete explanation of how to set up Google+ scheluled posts and all tools available. Very Very Interesting
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I see it often: Businesses hire a blogger, or rely on an existing employee to spearhead their content strategy. They have high hopes for increased website traffic, email subscribers and sales. New content is frequently published to the blog. Weekly email newsletters are sent out with helpful information and tips, and [...]
Bill Gassett's insight:
I like this article because it matches my philosophy about posting content. Unless the content is worth reading I don't write it. Are you writing note worthy content that people like seeing?
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The longer I work in social media, the more I realize that the biggest danger for a social media marketer isn’t proving ROI, anticipating Facebook algorithm changes or even dealing with Twitter trolls — it’s the dreaded Social Media Timesuck. You’re probably familiar with it. It’s what happens when you go to Facebook just to […]
Bill Gassett's insight:
Social media takes time and effort. Do you want to become more efficient at it? Here are twenty tools to help you do so.
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Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business. Via Andrew Nathan
Bill Gassett's insight:
Fantastic blogging tools you should be using to help your business.
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Does your business have a clear Pinterest strategy? Have you been struggling to figure out how Pinterest could help market your business? Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.
Bill Gassett's insight:
How to use Pinterest to grow your business!
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Blog post at Search Engine Marketing Group : Using Social Media Properly
Bill Gassett's insight:
There are many real estate agents that for whatever reason just don't understand how to use social social media. There are lots of Realtors who don't understand that social media is about engagement and building relationships. Far too many real estate agents treat social media as their online bullitin board. See the top five ways real estate agents fail at social media so you don't end up making these mistakes.
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Blog post at Rebekah Radice :
Bill Gassett's insight:
Tweny five great ways to get more exposure for your latest blog post.
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Pinterest. Perhaps you’ve heard of it, perhaps you haven’t. Either way, it can no longer be ignored. As a Real Estate agent, Pinterest can easily be one of the most valuable tools in your social media work belt.
Bill Gassett's insight:
How a Real Estate agent can use Pinterest to drive traffic to their website and increase the chances they will be found online. See how to use Pinterest boards for real estate properly.
Bill Gassett's curator insight,
January 22, 2014 1:08 PM
If you are in the real estate industry one of the best social media sites for driving visitors to your website is Pinterest. Find out what you need to know about Pinterest to help your real estate business. See what you should pin to your account and some of the other Pinterest tips that can help your online visibilty.
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These five SEO tips to optimize a Facebook business page can help entrepreneurs maximize online marketing results.
Bill Gassett's insight:
Are you a regular user of your Facebook business page? If so you might as well optimize it as best you can for SEO. See the article on how you can maximize your reach online with your Facebook business page.
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Master connector Shelly Kramer shares the 12 Most Little Known Tricks to Use On LinkedIn. Via Rebekah Radice
Bill Gassett's insight:
Do you like to use Linkedin as part of your social media marketing strategy? I do as I have found some of Linkedin's features to help my reach tremendously. One of my favorites features is the Linkedin groups. There are bound to be some excellent groups in your niche. The Linkedin groups are great places to share your content and engage with others. What about some of Linkedin's other terrific features? Do you know what they are? Take a look at this article as there are some fantastic Linkedin tips!
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Blog post at How-to Social Media Graphics: Make Your Own Graphics! : Seen the value of a call-to-action on your Facebook Cover photo? Via AceConcierge
Bill Gassett's insight:
How you can add a call to action button on your Facebook page to increase interaction and visits.
Bart van Maanen's curator insight,
February 10, 2014 2:12 PM
Prima tip om met Pixlr een call-to-action-knop te maken op de omslagfoto van je pagina.
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From A Former Apple Employee: Learn the real reason your iPhone battery dies so quickly and exactly what to do to fix it - guaranteed.
Bill Gassett's insight:
This is a fantastic article on how to preserve the battery life of your Iphone by making a few quick setting changes. If you are like me then you probably use your phone a lot through out the day to check in on your favorite social media networks. I find that by the end of the day my battery life is very low. These fixes will change your battery life so you don't have to be worried about losing one of your most essential tools for business!
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Bill Gassett's insight:
Do you use Stumbleupon as a social media channel for your blog content? I do and have found it a good place as far as page views to my site. The big question is the bounce rate which can increase from people who just go from site to site and either choose a thumbs up or thumbs down without actually reading the articles.
Bill Gassett's comment,
February 9, 2014 7:32 AM
Lisa - have you ever tried a sponsored post and paid the 5 cents extra to make sure those that visit your page are staying there? That is what I would recommend for a post you want a little extra juice for.
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Come on, be honest with yourself. Is your website really giving your visitors an optimized, intuitive experience? Or are you still serving mobile visitors a site that was design...
Bill Gassett's insight:
Moving forward having an optimized website for mobile is going to be super important. In fact it will be an SEO factor soon enough as more and more websites become responsive. Take a look at these tools for making your website become mobile optimized.!
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Twitter can be an incredibly effective addition to your current online marketing and a strategic way to amplify and unleash your personal brand.
Bill Gassett's insight:
Another excellent post from one of my social media favorites and friend Rebekah Radice. If you want to improve on your Twitter results take a look at how you can make improvements to what you are doing.
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So, what separates the superstars on Twitter from those that hover in the middle of the pack? Here are 5 Twitter marketing tactics to get fanatical followers
Bill Gassett's insight:
How to use marketing tactics that will make people want to follow you!
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In case you hadn’t noticed, Pinterest has been in the news a lot recently. Earlier this month, Pinterest quietly raised a cool $200 million at an astonishing $2.5 billion valuation.
Bill Gassett's insight:
Pinterest is a fantastic platform to draw more traffic to your website or blog. See how you can use Pinterest group boards to maximize your Pinterest efforts.
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Blog post at Rebekah Radice : Whether you are a newbie or an active user, finding who to follow on Pinterest can be difficult. From your favorite personal topics to your[..]
Bill Gassett's insight:
Are you a fan of Pinterest? Take a look at some of the best people to follow on Pinterest. These folks share great content and know how to use their boards properly!
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How to use Google Plus and Pinterest in unison as powerful social media tools for a Real Estate agent to increase their online visibility.
Bill Gassett's insight:
Google Plus and Pinterest can be powerful social media platforms when used by themselves. Using Google Plus and Pinterest together however can take you online visibility to another level. See how you can leverage Pinterest with Google Plus for Real Estate or for any business.
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Social media can help sell homes and reach a larger audience who are interested in Real Estate. Google Plus, Facebook, Pinterest and Twitter can help sales.
Bill Gassett's insight:
Using social media can and will increase real estate sales when done correctly. Take a look and see how you can use some of the powerful social media channels to increase your real estate business. A review of Google Plus, Pinterest, and Twitter among others are discussed.
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The exponential growth of Pinterest as a social media platform in recent times can be validated from the fact that it is the fastest site ever to gain ten million followers and in the five months gone by the user base has touched a whopping... Via Vinita Mundara
Bill Gassett's insight:
Pinterest believe it or not is the #1 traffic source to my blog. Pinterest works really well if you have good visuals and content. The longevity of a pin is far greater than any of social platform as people can continue pinning in-perpetuity where as something shared in another social platform is likely to die off quickly. Take a look at how you can make Pinterest work for you.
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Do you have a social media strategy for bringing more traffic to your site? Take a look at this excellent article that takes your though the ways of setting a strategy to reach your social media goals.