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![Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Measuring the Networked Nonprofit | Scoop.it](https://img.scoop.it/D2QX9Dfpc0M-CiaG2IVC9Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A recent study revealed that almost half of companies are not monitoring their online social media communities.
More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.
Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.
This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.
Via Lauren Moss
This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.
What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement.