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Rescooped by
Beth Kanter
from Digital & Internet Marketing News
onto Sharing Economy March 27, 2014 11:47 PM
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To understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action.
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VisionLink® is a group of humanitarians promoting nonprofit collaboration using facilitated strategy and CommunityOS® software.
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Instacart matches independent contractors who are good at grocery shopping with customers too busy to shop for themselves.
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Co-authored by Neal Gorenflo and Cat Johnson
Beth Kanter's insight:
My key takeaway is that the sharing economy is a mighty wave that can’t be stopped. But, it’s vitally important that we make sure that wave gives a ride to everyone, not just those who can afford to hop a ride on it. And SHARE might have catalyzed more action toward this. The weird confluence of tech, money, and economic justice made for a rarified atmosphere. It is at such odd intersections that big changes are often made. SHARE may go down as the moment when Silicon Valley started to think seriously about how to solve wealth inequality.
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From
medium
Imagine if you could build a city that is shared.
Beth Kanter's insight:
The vision of shared city by its AIRbnb founder
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Beth Kanter's insight:
Lucy Bernholz reflects on the Share Conference Sharing companies with robust digital platforms have really interesting digital data that could be of use to researchers, policy makers and government officials. Want information on current transporation patterns (Lyft, Uber, Car share, bikeshare)? Want information on tourism patterns (Airbnb, Homeaway)? Want to look at structural racism, affordable housing or daycare, or gender and safety issues? (analyze use patterns from any of the aforementioned). Will these companies hold the data back and fight subpoenas from AGs offices? Will they negotiate with users to release data for public use? Are these data sets part of the "public benefit" potential of these companies and will they argue such when the inevitable battles between nonprofit and for-profit versions of home or car sharing services arise? Can cities and sharing companies strike pro-active data sharing deals that protect users privacy, inform public policy, and benefit communities - without going to court?
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Learn about the sharing economy and get started with tips and tools for more sharing in your own community.
Beth Kanter's insight:
The basic reading list.
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Beth Kanter's insight:
Daniel Ben-Horin left a good comment here: "This is a really good post. It gets at a fundamental tension within the sharing economy -- that economic gain is built upon access to the Commons. To be very fair, the Commons is rarely organized efficiently without someone being motivated by gain. All those rooms being offered via airbnb...all those cars being 'shared' by Lyft drivers....they all existed before airbnb and Lyft, just as the knowledge and neighborliness of Nextdoor existed before Nextdoor. But it didn't coalesce without entrepreneurs dreaming of IPOs. This post challenges us to think about whether nonprofits--or other not for profit oriented entities--can organize the Commons with a greater emphasis on the sharing and less on the IPO."
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LAST night 40,000 people rented accommodation from a service that offers 250,000 rooms in 30,000 cities in 192 countries. They chose their rooms and paid for...
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Today is the final day of OuiShare Fest 2014, a three-day conference in Paris bringing together over 1,000 collaborative economy entrepreneurs to examine every aspect of the sharing economy, from the Open Source Beehives Project to challenges for corporations in the collaborative economy. Via jean lievens
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Peers and SOCAP hosted the #SOCAPSHARE Twitter chat on the power and promise of the sharing economy. Expert guests included: Neal Gorenflo, Beth Kanter, Kanyi Maqubela, Natalie Foster, Chelsea Rustrum, Kevin Jones, Juliet Schor, Odile Beniflah and Andrés Monroy.
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To understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action. Via Kimberly Castleberry
Kimberly Castleberry's curator insight,
March 13, 2014 4:42 PM
Here's a really neat cognitive and neuroscience approach to building content that is substantially more shareable! |
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SHARE is a two-day conference presented by Peers and SOCAP (Social Capital Markets) that will catalyze the sharing economy. This event brings influencers fro...
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A Blog about the Future of Social Media, Tech, PR and Fundraising in Non Profits
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The “sharing economy” pioneer launches an ambitious new partnership with Portland, Oregon.
Beth Kanter's insight:
The "sharing economy" pioneer launches an ambitious new partnership with Portland, Ore. -- and a new model for enriching the cities in which it operates. (Think philanthropy, free smoke detectors, and … a way to collect taxes.)
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From
linkis
The ultimate philanthropic potential of digital currency may lie in the developing world, where high exchange rates, bank fees and inflation can dilute the buying power of international donors.
Beth Kanter's insight:
lot of those people who got in early to Bitcoin are of a sort of libertarian bent, and I know that sometimes libertarians have a reputation for being selfish and heartless. But actually, a lot of them do care a lot about charities and sort of alternatives to government means of solving problems."
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Beth Kanter's insight:
Reflections from Lucy Bernholz who has been tracking the sharing economy for a long time and offers some great insights.
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AmpleHarvest.org helps Americas gardeners diminish hunger in their community by enabling them to donate their excess garden produce to a neighborhood food pantry. Food pantries can register at AmpleHarvest.org to receive locally grown produce for free!
Beth Kanter's insight:
We enable you to eliminate hunger and malnutrition in your own community. AmpleHarvest.org connects 40+ million Americans with excess food in their garden and local food pantries. Garden by garden, home & community gardeners and other growers are fighting hunger and malnutrition in America.
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The growth of the sharing economy has brought about a mental shift in consumers that is here to stay, say those in the industry.
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An intrinsic theory of value (also called theory of objective value) is any theory of value in economics which holds that the value of an object, good or service, is intrinsic or contained in the item itself. Most such theories look to the process of producing an item, and the costs involved in that process, as a measure of the item’s intrinsic value. Via jean lievens
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Social change is hard work. It can also be scary as hell – a leap of faith into the unknown, a risky challenge to the status quo. Sometimes even the most dedicated (me included) are unsure of how to realize our dreams, or are overwhelmed by seemingly insurmountable obstacles.
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Here's a really neat cognitive and neuroscience approach to building content that is substantially more shareable!
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