Hotel Marketing & Revenue Strategies
20.0K views | +0 today
Follow
 
Scooped by Francesco Canzoniere
onto Hotel Marketing & Revenue Strategies
Scoop.it!

How Search Intent Is Redefining the Marketing Funnel

How Search Intent Is Redefining the Marketing Funnel | Hotel Marketing & Revenue Strategies | Scoop.it
Today’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way.
Francesco Canzoniere's insight:

Forget everything you know about the marketing funnel. Today, people are no longer following a linear path from awareness to consideration to purchase. They are narrowing and broadening their consideration set in unique and unpredictable moments. People turn to their devices to get immediate answers. And every time they do, they are expressing intent and reshaping the traditional marketing funnel along the way.

No comment yet.
Hotel Marketing & Revenue Strategies
Your new post is loading...
Your new post is loading...
Scooped by Francesco Canzoniere
Scoop.it!

Why Do Consumers Prefer Booking With Online Travel Agencies?

Why Do Consumers Prefer Booking With Online Travel Agencies? | Hotel Marketing & Revenue Strategies | Scoop.it
Many hotels are experiencing a notable increase in reservations coming from online travel agencies, most notably those from Booking.com.
Francesco Canzoniere's insight:

My last article on Tnooz: the reasons why OTAs are winning consumers trust and increasing their bookings share.

Frédéric Pressac's curator insight, December 20, 2014 6:42 AM

What are OTAs doing better than hoteliers in order to get more sales? 

 

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

Frédéric Pressac's comment, December 20, 2014 6:43 AM
What are OTAs doing better than hoteliers in order to get more sales?
Francesc Pujol's curator insight, November 28, 2015 6:29 PM

My last article on Tnooz: the reasons why OTAs are winning consumers trust and increasing their bookings share.

Scooped by Francesco Canzoniere
Scoop.it!

A New Tripadvisor Research Unveils Critical Information To Recover from the Crisis

A New Tripadvisor Research Unveils Critical Information To Recover from the Crisis | Hotel Marketing & Revenue Strategies | Scoop.it
Francesco Canzoniere's insight:

The report outlines a five-stage recovery for the travel and hospitality industry, inclusive of the period of decline created by the pandemic through the anticipated market recovery and the return of international travel.

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

Short-Term Rentals a Key Factor in Sluggish Hotel Rate Growth

Short-Term Rentals a Key Factor in Sluggish Hotel Rate Growth | Hotel Marketing & Revenue Strategies | Scoop.it
A new report suggests that alternative accommodations, as well as growth in hotel supply, curb U.S. hoteliers' options to hike average daily rates.
Francesco Canzoniere's insight:

A new report suggests that alternative accommodations, as well as growth in hotel supply, curb U.S. hoteliers’ options to hike average daily rates during peak periods.

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

For the First Time, More Than 50% of all European Travel Bookings Were Made Online in 2019

For the First Time, More Than 50% of all European Travel Bookings Were Made Online in 2019 | Hotel Marketing & Revenue Strategies | Scoop.it
By 2021, Europe will surpass the U.S. to have the highest online penetration of any other region.
Francesco Canzoniere's insight:

For the first time, more than half of all European travel bookings were made online in 2019. Led by Europe's two largest markets — the U.K. and Germany — online bookings are projected to continue to climb. By 2021, Europe will surpass the U.S. to have the highest online penetration of any other region.

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

It's Official: the U.S. RevPAR Growth Cycle Is Over

It's Official: the  U.S. RevPAR Growth Cycle Is Over | Hotel Marketing & Revenue Strategies | Scoop.it
Francesco Canzoniere's insight:

U.S. hotel industry revenue per available room dropped 1.2% year over year in October, marking the second straight month of decline, which is the technical definition of a downcycle. Year-end results, however, are likely to provide an upside.

Is the upcycle over? Yes, it is. Two consecutive months of RevPAR decline are proof. But the other reality is this: annualized RevPAR will likely not decline at all in this cycle. So maybe, if you judge by year-end results, this cycle is not over at all. Our friends from Tourism Economics are clear about their conviction that GDP growth will continue to be positive, with no recession in sight, and this then fuels positive RevPAR growth. Our new 2020 RevPAR growth forecast isn’t pretty, but it’s realistic and realistically positive at +0.5%.

download an infographic here:

http://hotelnewsnow.com/Media/Default/Images2019/Infographics/20191127_FreitagsOctober.pdf

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

OTAs Gross Bookings Growth Rates Fell by almost 50% in 1H19

OTAs Gross Bookings Growth Rates Fell by almost 50% in 1H19 | Hotel Marketing & Revenue Strategies | Scoop.it
Across all regions, public online travel agency (OTA) gross bookings growth rates slowed in the first half of 2019 (1H19). Collective gross bookings of publicly reported online companies rose just 11% year over year (YoY) in 1H19, compared to 21% in 1H18.
Francesco Canzoniere's insight:

Across all regions, public online travel agency (OTA) gross bookings growth rates slowed in the first half of 2019 (1H19) according to Phocuswright. Collective gross bookings of publicly reported online companies rose just 11% year over year (YoY) in 1H19, compared to 21% in 1H18.

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

Uber is Entering the Ads Business to Improve Margins on Eats

Uber is Entering the Ads Business to Improve Margins on Eats | Hotel Marketing & Revenue Strategies | Scoop.it
Uber will become an ad platform, selling space inside its Eats app to restaurants hoping to lure in more food delivery orders. A recent Uber job listing spotted by TechCrunch seeks an Uber Eats Ads Lead “to lead the team and efforts responsible for creating a new ads business that enables eaters to discover new […]
Francesco Canzoniere's insight:

Uber will become an ad platform, selling space inside its Eats app to restaurants hoping to lure in more food delivery orders. An Uber spokesperson confirmed the company would be entering the ads business, telling TechCrunch, “We are exploring relevant ads in Eats.” Selling ads could help it improve margins on Eats, where it only takes 10.7% of gross bookings as adjusted net revenue because it pays out so much to restaurants and drivers.

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

The Days of “Lazy Marketing” are Over, says Booking.com's CMO

The Days of “Lazy Marketing” are Over, says Booking.com's CMO | Hotel Marketing & Revenue Strategies | Scoop.it
Click. caught up with Arjan Dijk, SVP and Chief Marketing Officer at Booking.com, to discover the marketing trends driving businesses today and the key to a successful strategy
Francesco Canzoniere's insight:

Reaching large numbers of people with the same message is not that easy anymore because they are all looking at different things at different times in different places. It’s far more complex.

To target specific customers it’s crucial to really understand and know your data, and then use it to inform your marketing strategy - which is one reason we employ a lot of data scientists at Booking.com. Once you’ve gathered your data it’s about dissecting it to find the patterns and diving deep to understand it, so you can serve offers to customers at the right time via the right channel.

Nowadays, we can connect with customers online, we know much more about them and we have the opportunity to be far more targeted, specific and relevant for people as a result. But it also makes things far more difficult. There are many different customer segments and behaviours - you can’t get away with a one-fits-all approach. Before we had “lazy marketing”, if you wanted to create a brand campaign it was very simple: you briefed your agency, they came back with a proposal and presented you with about four different push channels you could choose from. You would then push that message out to people and control it significantly.

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

Thomas Cook Bankruptcy Strands 600,000 Travelers around the World

Thomas Cook Bankruptcy Strands 600,000 Travelers around the World | Hotel Marketing & Revenue Strategies | Scoop.it
The 178-year-old tour operator failed to secure a £200 million rescue on Sunday, leading it to suspend its flights and bookings.
Francesco Canzoniere's insight:

Very sad news for the travel industry. In addition to that, roughly 600,000 travelers are stranded around the world after British travel provider Thomas Cook declares bankruptcy

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

Loyalty Contribution Continues to Rise Across U.S. Hotel Bookings

Loyalty Contribution Continues to Rise Across U.S. Hotel Bookings | Hotel Marketing & Revenue Strategies | Scoop.it
Data shows an increase in the percentage of total room nights booked by members of brand loyalty programs the hotel industry’s performance.
Francesco Canzoniere's insight:

Year-to-Date through June 2019, the percentage of total room nights booked by members of brand loyalty programs increased 4.4 percent year-over-year (YOY) to 53.9 percent of all room nights booked at hotel brands with existing loyalty programs. When looking at bookings by source of business, Brand.com and OTA Bookings continued their dueling track meet, each with 6.6% YTD growth YOY.

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

Booking.com Relaxes Keyword Bidding Clause with Hotels

Booking.com Relaxes Keyword Bidding Clause with Hotels | Hotel Marketing & Revenue Strategies | Scoop.it
Previously, hotels were restricted via their General Delivery Terms with the online travel agency on bidding on certain keywords, such as "booking.com" and other copyright terms on Google AdWords.
Francesco Canzoniere's insight:

Booking.com has altered its contract with hotel partners so that owners and chains now have the ability to bid freely on brand terms in Google.

Previously, hotels were restricted via their General Delivery Terms with the online travel agency on bidding on certain keywords, such as "booking.com" and other trademarked terms on Google AdWords and generic search terms.

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

OTAs Growth Rates 2x Total Global Travel Market

OTAs Growth Rates 2x Total Global Travel Market | Hotel Marketing & Revenue Strategies | Scoop.it
According to Phocuswright's latest Public Online Travel Roundup, Full Year 2018 travel research publication, growth rates in the world of public online travel once again slowed in 2018, but remained in double-digit territory, rising more than twice as fast as the total global travel market. Read the insights into regional focuses for the world's biggest OTAs.
Francesco Canzoniere's insight:

The accommodation business for both Expedia and Booking remains a priority, yet each OTA's room nights grew at a more modest rate than either has been accustomed to in prior years.

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

Booking.com to Charge Commission on Resort Fees to Fight Hoteliers' "Techniques" to Pay Less To Travel Agents

Booking.com to Charge Commission on Resort Fees to Fight Hoteliers' "Techniques" to Pay Less To Travel Agents | Hotel Marketing & Revenue Strategies | Scoop.it
In a game-changing move, Booking.com is notifying hotels around the world that it will begin charging them commissions on resort fees, as well as other Booking.com is notifying hotels around the world that it will begin charging them commissions on resort fees, as well as other fee-based services, such as for Wi-Fi, on top of a hotel's base rate, Skift has learned.
Francesco Canzoniere's insight:

Hotels levying resort fees have often used them to avoid paying commissions to travel agencies to boost their own coffers. Booking.com is notifying hotels around the world that it will begin charging them commissions on resort fees, as well as other fee-based services, such as for Wi-Fi, on top of a hotel’s base rate.Booking.com views some hotels penchant for charging resort fees as a way to game the system, and therefore cheat the online travel agency out of the compensation it believes it deserves for driving business to the properties. Implementation of the fee could have hotels choosing to abandon Booking.com for other online travel agencies if Expedia Group doesn’t match Booking’s move. It could also lead to higher rates for consumers if hotels pass along the higher commissions. It was unclear at publication time if other Booking Holdings brands, such as Priceline and Agoda, would follow suit, but it wouldn’t be a surprise if they did. Will Expedia follow Booking’s lead?

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

The New "TikTok For Business" Allows Marketers to Better Connect with Young Travellers

The New "TikTok For Business" Allows Marketers to Better Connect with Young Travellers | Hotel Marketing & Revenue Strategies | Scoop.it

TikTok is announcing to advertisers that it’s open for business

Francesco Canzoniere's insight:

With the "TikTok For Business" platform, companies that target family vacations like Disney, cruises and hotel chains, amongst others, may shortly employ a significant share of their marketing budgets to TikTok, to better connect with young travellers and support their brand awareness campaigns.

TikTok is today officially introducing a new brand and platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands. At launch, the site will include access to TikTok ad formats, including its marque product, TopView, which is the ad that appears when you first launch the TikTok app. Other products under this TikTok For Business umbrella include Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects. In addition, the platform is launching a new e-learning center that will help marketers learn about TikTok and its ad offerings. This center will include product guides, resources and creative best practices to help them launch successful campaigns or learn about the Branded Effects Partner Program. 
Read more on Techcrunch

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

Introducing Facebook and Instagram Shops: turning business profiles into storefronts

Introducing Facebook and Instagram Shops: turning business profiles into storefronts | Hotel Marketing & Revenue Strategies | Scoop.it
We’re launching Facebook Shops and investing in features across our apps that inspire people to shop and make selling online easier. 
Francesco Canzoniere's insight:

Starting today, you’ll be able to browse and buy products directly from a business’ Facebook Page or Instagram profile.

Both Facebook and Instagram already supported a degree of e-commerce — for example, Facebook has its Marketplace and will likely make a bigger push through its Libra cryptocurrency initiative, while Instagram allows users to buy products featured in posts and ads. But the company’s new tools go further, enabling businesses to create a full-fledged Facebook Shop. More details on: https://techcrunch.com/2020/05/19/facebook-shops/

Dakewest's curator insight, May 26, 1:05 PM
Rx's curator insight, June 18, 11:00 PM

http://rxonlinephama.com/
http://rxonlinephama.com/shop/
http://rxonlinephama.com/product-category/buy-pain-reliever-onlinebuy-oxycodone-online/
http://rxonlinephama.com/product/buy-oxycodone-pills-online/
http://rxonlinephama.com/product/buy-oxycontin-online-cheap-without-prescriptionbuy-oxycontin-online/
http://rxonlinephama.com/product/buy-demerol-online-without-prescriptionbuy-cancer-pills-online/
http://rxonlinephama.com/product/buy-dilaudid-online-overnightbuy-dilaudid-online/
http://rxonlinephama.com/product/buy-hydrocodone-onlinehydrocodone-is-an-opioid-pain-medication/
http://rxonlinephama.com/product/buy-morphine-sulfate-online/
http://rxonlinephama.com/product/buy-percocet-online/
http://rxonlinephama.com/product/buy-roxicodone-30-mg-online-without-prescriptionbuy-roxicodone-30-mg-online/
http://rxonlinephama.com/product/buy-vicodin-online/
http://rxonlinephama.com/product-category/insomnia/
http://rxonlinephama.com/product-category/adhd/
http://rxonlinephama.com/product/adderall-online-without-a-doctors-prescriptionbuy-adderall-online/
http://rxonlinephama.com/product/buy-ativan-onlinebuy-ativan-online-overnightbuy-ativan-online-no-prescribtionbuy-ativan-online-in-us-uk-au/
http://rxonlinephama.com/product/buy-yellow-xanax-bars-online/
http://rxonlinephama.com/product/buy-green-xanax-onlinethe-best-place-to-buy-green-xanax-online/
http://rxonlinephama.com/product/buy-xanax-bars-online-with-or-without-prescriptionbuy-xanax-online/
http://rxonlinephama.com/product/buy-actavis-cough-syrup-online/
http://rxonlinephama.com/product/massacr3-with-laxogenin-60-capsules/
http://rxonlinephama.com/product/alphasize-alpha-gpc/
http://rxonlinephama.com/product/2-month-hard-core-stack/
http://rxonlinephama.com/product/laxosterone-50-mg-60-capsulesbody-building-supplementsbuy-pills-online/
http://rxonlinephama.com/product/buy-flakka-a-pvp-onlinealpha-pvpbuy-flaka-a-pvp-in-china/
http://rxonlinephama.com/product/buy-ketamine-powder/
https://globalphama.com/
https://globalphama.com/shop/
https://globalphama.com/product/buy-adderall-online-without-prescriptionbuy-adderall-online/
https://globalphama.com/product/buy-adderall-online-without-prescriptionbuy-adderall-online/
https://globalphama.com/product/best-place-to-buy-valium-online-without-prescriptionbuy-valium-online/
https://globalphama.com/product/buy-green-xanax-onlinethe-best-place-to-buy-green-xanax-online/
https://globalphama.com/product/buy-xanax-bars-onlinebuy-yellow-xanax-bars-online-with-or-withoutprescription/
https://globalphama.com/product/buy-fentanyl-citrate-online/
https://globalphama.com/product/buy-roxicodone-online/
https://globalphama.com/product/buy-vicodin-online/
https://globalphama.com/product/buy-lortab-online/
https://globalphama.com/product/buy-demerol-online/
https://globalphama.com/product/buy-ketamine-hydrochloride/
https://pharmaceutical-meds.com/
https://pharmaceutical-meds.com/product-category/pain-relief/
https://pharmaceutical-meds.com/product/buy-8-mg-red-devil-alprazolam-online/
https://pharmaceutical-meds.com/product/buy-adderall-xr-online/
https://pharmaceutical-meds.com/product/buy-aleve-tablets-online/
https://pharmaceutical-meds.com/product/buy-aspadol-tablets-online/
https://pharmaceutical-meds.com/product/buy-ativan-2mg-tablets-online/
https://pharmaceutical-meds.com/product/buy-azulfidine-tablets-online/
https://pharmaceutical-meds.com/product/adderall-ir/
https://pharmaceutical-meds.com/product/buy-cheap-hydrocodone-online/
https://pharmaceutical-meds.com/product/buy-cheap-morphine-online/
https://pharmaceutical-meds.com/product-category/depression/
https://pharmaceutical-meds.com/product-category/depression/
http://fortroende-apotek.com/butik/
http://fortroende-apotek.com/product/kop-adderall-30mg-ir-online/
http://fortroende-apotek.com/product/kop-petidin-100mg-2ml/
http://fortroende-apotek.com/product/kop-oxynorm-20mg/
http://fortroende-apotek.com/product/kop-stilnoct-125-mg/
http://fortroende-apotek.com/product/kop-mdma-50mg/
http://fortroende-apotek.com/product/kop-modafinil-200mg-online/
http://fortroende-apotek.com/product/kop-peptidhormon-online/
http://fortroende-apotek.com/product/kop-humant-tillvaxthormon-online/
http://fortroende-apotek.com/product/kop-oxikodon-30mg/
http://fortroende-apotek.com/product/basta-tramadol-eg/
http://fortroende-apotek.com/product/kop-xanax-2mg-online/

michael perez serratos's curator insight, June 19, 8:37 PM

 

http://rxonlinephama.com/
http://rxonlinephama.com/shop/
http://rxonlinephama.com/product-category/buy-pain-reliever-onlinebuy-oxycodone-online/
http://rxonlinephama.com/product/buy-oxycodone-pills-online/
http://rxonlinephama.com/product/buy-oxycontin-online-cheap-without-prescriptionbuy-oxycontin-online/
http://rxonlinephama.com/product/buy-demerol-online-without-prescriptionbuy-cancer-pills-online/
http://rxonlinephama.com/product/buy-dilaudid-online-overnightbuy-dilaudid-online/
http://rxonlinephama.com/product/buy-hydrocodone-onlinehydrocodone-is-an-opioid-pain-medication/
http://rxonlinephama.com/product/buy-morphine-sulfate-online/
http://rxonlinephama.com/product/buy-percocet-online/
http://rxonlinephama.com/product/buy-roxicodone-30-mg-online-without-prescriptionbuy-roxicodone-30-mg-online/
http://rxonlinephama.com/product/buy-vicodin-online/
http://rxonlinephama.com/product-category/insomnia/
http://rxonlinephama.com/product-category/adhd/
http://rxonlinephama.com/product/adderall-online-without-a-doctors-prescriptionbuy-adderall-online/
http://rxonlinephama.com/product/buy-ativan-onlinebuy-ativan-online-overnightbuy-ativan-online-no-prescribtionbuy-ativan-online-in-us-uk-au/
http://rxonlinephama.com/product/buy-yellow-xanax-bars-online/
http://rxonlinephama.com/product/buy-green-xanax-onlinethe-best-place-to-buy-green-xanax-online/
http://rxonlinephama.com/product/buy-xanax-bars-online-with-or-without-prescriptionbuy-xanax-online/
http://rxonlinephama.com/product/buy-actavis-cough-syrup-online/
http://rxonlinephama.com/product/massacr3-with-laxogenin-60-capsules/
http://rxonlinephama.com/product/alphasize-alpha-gpc/
http://rxonlinephama.com/product/2-month-hard-core-stack/
http://rxonlinephama.com/product/laxosterone-50-mg-60-capsulesbody-building-supplementsbuy-pills-online/
http://rxonlinephama.com/product/buy-flakka-a-pvp-onlinealpha-pvpbuy-flaka-a-pvp-in-china/
http://rxonlinephama.com/product/buy-ketamine-powder/
https://globalphama.com/
https://globalphama.com/shop/
https://globalphama.com/product/buy-adderall-online-without-prescriptionbuy-adderall-online/
https://globalphama.com/product/buy-adderall-online-without-prescriptionbuy-adderall-online/
https://globalphama.com/product/best-place-to-buy-valium-online-without-prescriptionbuy-valium-online/
https://globalphama.com/product/buy-green-xanax-onlinethe-best-place-to-buy-green-xanax-online/
https://globalphama.com/product/buy-xanax-bars-onlinebuy-yellow-xanax-bars-online-with-or-withoutprescription/
https://globalphama.com/product/buy-fentanyl-citrate-online/
https://globalphama.com/product/buy-roxicodone-online/
https://globalphama.com/product/buy-vicodin-online/
https://globalphama.com/product/buy-lortab-online/
https://globalphama.com/product/buy-demerol-online/
https://globalphama.com/product/buy-ketamine-hydrochloride/
https://pharmaceutical-meds.com/
https://pharmaceutical-meds.com/product-category/pain-relief/
https://pharmaceutical-meds.com/product/buy-8-mg-red-devil-alprazolam-online/
https://pharmaceutical-meds.com/product/buy-adderall-xr-online/
https://pharmaceutical-meds.com/product/buy-aleve-tablets-online/
https://pharmaceutical-meds.com/product/buy-aspadol-tablets-online/
https://pharmaceutical-meds.com/product/buy-ativan-2mg-tablets-online/
https://pharmaceutical-meds.com/product/buy-azulfidine-tablets-online/
https://pharmaceutical-meds.com/product/adderall-ir/
https://pharmaceutical-meds.com/product/buy-cheap-hydrocodone-online/
https://pharmaceutical-meds.com/product/buy-cheap-morphine-online/
https://pharmaceutical-meds.com/product-category/depression/
https://pharmaceutical-meds.com/product-category/depression/
http://fortroende-apotek.com/butik/
http://fortroende-apotek.com/product/kop-adderall-30mg-ir-online/
http://fortroende-apotek.com/product/kop-petidin-100mg-2ml/
http://fortroende-apotek.com/product/kop-oxynorm-20mg/
http://fortroende-apotek.com/product/kop-stilnoct-125-mg/
http://fortroende-apotek.com/product/kop-mdma-50mg/
http://fortroende-apotek.com/product/kop-modafinil-200mg-online/
http://fortroende-apotek.com/product/kop-peptidhormon-online/
http://fortroende-apotek.com/product/kop-humant-tillvaxthormon-online/
http://fortroende-apotek.com/product/kop-oxikodon-30mg/
http://fortroende-apotek.com/product/basta-tramadol-eg/
http://fortroende-apotek.com/product/kop-xanax-2mg-online/

Scooped by Francesco Canzoniere
Scoop.it!

Google Shift to make Ads and Search Results Look Identical Will Reduce Hotels Margins Even More

Google Shift to make Ads and Search Results Look Identical Will Reduce Hotels Margins Even More | Hotel Marketing & Revenue Strategies | Scoop.it
Francesco Canzoniere's insight:

This is Google’s latest dark pattern: The adtech giant has made organic results even more closely resemble the ads it serves against keyword searches. 

Google sought to spin the shift as quite the opposite — saying the “new look” presents “site domain names and brand icons prominently, along with a bolded ‘Ad’ label for ads”... But Google’s explainer is almost a dark pattern in itself.

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

Google Metasearch Now Showes Total Price with Taxes and Fees in Hotel Searches

Google Metasearch Now Showes Total Price with Taxes and Fees in Hotel Searches | Hotel Marketing & Revenue Strategies | Scoop.it
Forthcoming updates to Google's trip-planning features will fold fees into searched-for hotel prices and further personalize the experience.
Francesco Canzoniere's insight:

Starting this week, you’ll be able to browse personalized search results and narrow down properties by neighbourhood, and to view hotel receipts that reflect the actual amount you can expect to pay for a given length of time.

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

Booking.com Extends Genius Rates to Agoda & "Friends"

Booking.com Extends Genius Rates to Agoda & "Friends" | Hotel Marketing & Revenue Strategies | Scoop.it
Francesco Canzoniere's insight:

Booking says hoteliers that, starting from 2 December, they'll "gain access to a larger audience as your Genius rates will be offered to the most frequent travellers across other companies within the Booking Holdings family." 

Will hoteliers accept to see their "secret" Genius rates appearing on Agoda search results and possibly metasearch?

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

Google Keeps Striking OTAs' Profitability by Expanding its Paid Ads Space Above Free Search Results

Google Keeps Striking OTAs' Profitability by Expanding its Paid Ads Space Above Free Search Results | Hotel Marketing & Revenue Strategies | Scoop.it
Google’s moves to cram the top of its search results with more and more advertising is hammering the online travel industry, one of the company’s biggest customers.
Francesco Canzoniere's insight:

Google’s moves to cram the top of its search results with more and more advertising is hammering the online travel industry, one of the company’s biggest customers.

SEO worked well until about five years ago. Around that time, Google began placing more ads on the top of search results, pushing down the free listings. The internet giant also built new travel search tools, which were mostly paid listings, too. This means online travel agents now must pay billions of dollars each year to Google to ensure they show up high in search results and get clicks from travel planners.

“Google has got more aggressive,” TripAdvisor Chief Executive Officer Stephen Kaufer said during a conference call with analysts late Wednesday. “We’re not predicting that it’s going to turn around.”

Free traffic is “shrinking all the time,” Expedia Chief Executive Officer Mark Okerstrom said the same day. “Google does continue to push for more revenue per visitor. And I think it’s just the reality of where the world is.”

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

Trivago CEO Steps Down as Quarterly Revenue Dips

Trivago CEO Steps Down as Quarterly Revenue Dips | Hotel Marketing & Revenue Strategies | Scoop.it
The Düsseldorf, Germany-based company reported a 1% year-over-year decrease in revenue to €250.3 million in the third quarter of 2019.  
Francesco Canzoniere's insight:

Trivago CEO Rolf Schrömgens has formally announced his departure. The Düsseldorf, Germany-based company reported a 1% year-over-year decrease in revenue to €250.3 million in the third quarter of 2019, falling short of analyst expectations of €9.74 million. Net income declined to €0.3 million from €10.1 million in the third quarter of 2018, while adjusted EBITDA fell from €26.6 million to €10.9 million for the same time period. Qualified referrals decreased 14%, down from 189.1 million in the third quarter of 2018 to 162 million last quarter.

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

TripAdvisor's New Feature Allows Hoteliers To Buy its Sponsored Listings With a Direct Booking Link to The Hotel Website

TripAdvisor's New Feature Allows Hoteliers To Buy its Sponsored Listings With a Direct Booking Link to The Hotel Website | Hotel Marketing & Revenue Strategies | Scoop.it
TripAdvisor is introducing a direct-booking feature to its Sponsored Placements product for accommodation providers designed to help them boost revenue.
Francesco Canzoniere's insight:

Sponsored Placements allows hotels subscribed to TripAdvisor’s Business Advantage program to purchase sponsored listings that appear above search results and on nearby properties’ listings. 

With the new feature, sponsored listings will now include a prominent link directly to a hotel’s website to facilitate a booking. Previously, listings linked through to an OTA.

Depending on where travelers click on the listing, they’ll be linked to the hotel’s website, its TripAdvisor page or an online travel agency’s booking page. Listings will only appear when a hotel has availability, which helps hotels both fill their properties as well as manage their advertising budget.

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

UK Government Urged to Prevent Banks From Pushing Thomas Cook to Bankruptcy

UK Government Urged to Prevent Banks From Pushing Thomas Cook to Bankruptcy | Hotel Marketing & Revenue Strategies | Scoop.it

A collapse would leave 150,000 UK holidaymakers stranded.

Francesco Canzoniere's insight:

Boris Johnson is being urged to intervene to prevent banks from forcing Thomas Cook to the brink of collapse. 

The travel company could fall into administration this weekend unless it finds £200m in extra funds needed to secure its future.

Banks, including RBS and Lloyds, insist the firm comes up with the new contingency funds in case it needs extra money during the winter months.

A collapse would leave 150,000 UK holidaymakers stranded.

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

Global Online Bookings Growing 2x as Fast as the Overall Market and APAC Becomes the World's Largest Regional Travel Market

Global Online Bookings Growing 2x as Fast as the Overall Market and APAC Becomes the World's Largest Regional Travel Market | Hotel Marketing & Revenue Strategies | Scoop.it
The global travel industry performed better than most other economic sectors in 2018, beating GDP gains in most markets. According to Phocuswright’s latest travel research report, Global Online Travel Overview 2019, total travel bookings increased a projected 7.3% to US$1.4 trillion. Critical to global travel companies, online travel bookings are growing twice as fast as the overall market.
Francesco Canzoniere's insight:

Here are seven key developments and trends from the Phocuswright report:

  1. Online bookings growing twice as fast as overall market
  2. APAC is now the world's largest regional travel market
  3. Online share of total bookings approaches milestone
  4. APAC to overtake U.S. online
  5. Suppliers lead online, but OTAs rule hotel segment
  6. Top travel markets remain unchanged (U.S., China, Japan, Germany, and U.K.)
  7. APAC widens its lead in mobile
No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

Marriott Resort Fee Lawsuit May Cause Big Changes in Hoteliers' Revenue Management Practises

Marriott Resort Fee Lawsuit May Cause Big Changes in Hoteliers' Revenue Management Practises | Hotel Marketing & Revenue Strategies | Scoop.it
A lawsuit pending against Marriott in the Superior Court of the District of Columbia may very well result in the company and its franchisees paying Marriott’s pending case in the Superior Court of the District of Columbia may result in the company and its franchisees paying millions of dollars in restitution for resort fees.
Francesco Canzoniere's insight:

A lawsuit pending against Marriott in the Superior Court of the District of Columbia may very well result in the company and its franchisees paying millions of dollars in restitution for resort fees that it is accused of deceptively charging guests. But it is unlikely to eliminate the practice from the hotel industry altogether, experts say. Regardless of the lawsuit’s result, transparency will be the real winner of the litigation, 

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

Google’s Admits That Calls to its AI-based Reservation Booking Service (Duplex) Are Often Answered by Humans

Google’s Admits That Calls to its AI-based Reservation Booking Service (Duplex) Are Often Answered by Humans | Hotel Marketing & Revenue Strategies | Scoop.it
When Google launched Duplex with a demo at I/O last year, the audience was left wondering how much of the call was staged. The AI-based reservation booking service seemed almost too impressive to be a machine. Now that it’s been used for real-world reservations, Google has revealed that it frequently isn’t. The company recently told […]
Francesco Canzoniere's insight:

The company recently told The New York Times that Duplex calls are often still made by human operators at call centres. Roughly 25% of calls start with a live human voice. Of the calls that start with machines, 15% require a human to intervene.

Google told us during a demo last year that humans would be monitoring the system, ready to take over if something went haywire. That’s to be expected, of course. This sort of real-world testing ran into some snags as the company works to iron out the kinks, now that the product is available for both iOS and Android devices. But the 25% initiated by people seems a little high for the advanced AI-based system.

No comment yet.
Scooped by Francesco Canzoniere
Scoop.it!

Online Travel Market in Europe Grows Almost 4 Times Faster Than Total Travel Market and Mobile is Driving this Growth

Online Travel Market in Europe Grows Almost 4 Times Faster Than Total Travel Market and Mobile is Driving this Growth | Hotel Marketing & Revenue Strategies | Scoop.it

OTAs are continuing to grow, apparently at the expense of offline channels, all of which were in decline.

Francesco Canzoniere's insight:

According to the latest Phocuswright research, last year European travel spend declined although trip frequency was up by 4%. OTAs are continuing to grow, apparently at the expense of offline channels, all of which were in decline. Mobile drives this change.

No comment yet.

Subscribe to Hotel Marketing & Revenue Strategies

Receive a daily edition of Hotel Marketing & Revenue Strategies directly into your inbox. Your privacy is protected.