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onto Radio Press Review October 20, 4:37 AM
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Advertisers can now buy digital audio inventory from Bauer Media radio brands through Amazon Ads. The partnership covers Absolute Radio, KISS, Magic, Hits Radio and Greatest Hits Radio, with campaigns able to reach listeners using apps, online services and smart speakers including Alexa.
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Radio Press Review
Selection of articles worth reading about radio and audio Curated by egta |
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October 23, 3:54 AM
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At a time when every media channel is fighting for a shrinking pool of attention, podcasting is quietly winning. Not through algorithm hacks or viral moments. Through something harder to manufacture: a direct line between a human voice and an audience that actually listens.
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October 20, 4:41 AM
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RedTech • Explore nine takeaways from ARN’s digital transformation, redefining content and monetization strategies in broadcasting.
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October 20, 4:40 AM
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Commercial audio remains buoyant and on track for further growth in audiences and revenue, with new research showing how brands can tap into this success and boost the impac
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October 20, 4:39 AM
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New data from The Podcast Study 2026, from Strategic Solutions Research with Point-To-Point Marketing.
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October 20, 4:38 AM
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In preparation for Podcast Movement NYC next week, Tom Webster shares a small bit of data from The Podcast Landscape 2026 and what it means for how podcasts are consumed.
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October 20, 4:37 AM
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Advertisers can now buy digital audio inventory from Bauer Media radio brands through Amazon Ads. The partnership covers Absolute Radio, KISS, Magic, Hits Radio and Greatest Hits Radio, with campaigns able to reach listeners using apps, online services and smart speakers including Alexa.
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October 20, 4:32 AM
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This comes on the back of strong 10.0% growth in 2024 and 2025
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October 20, 4:37 AM
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Radio personalities may have a head start in podcasting’s video boom. Daily Beast producer Rachel Passer says radio develops some of the skills video hosts need most: confidence, projection and concision. But cameras bring new demands, while YouTube requires its own playbook for titles, thumbnails and audience retention — even for audio-first shows moving into video.
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October 20, 4:37 AM
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First Sidekicks use case for digital audio turns natural-language media briefs into tailored advertising products, paving the way for agent-to-agent media buying
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October 20, 4:36 AM
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Study Reveals Brands Thrive in Connection to Creators, But Only If the Recommendation Feels Authentic, with Half of Consumers Believing a Creator Didn’t Like a Product If Mentioned Only Once
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October 20, 4:36 AM
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Radio reaches 92% of U.S. adults each month, or more than 242 million consumers, making it a larger-reach platform than connected TV devices, smartphones and live or time-shifted television, according to a new Nielsen report.The October 2026 Nielsen Insights article, “Everyone. Everywhere.,” argues that radio remains a powerful advertising medium despite marketers’ growing emphasis on digital platforms and measurable online engagement.Radio’s monthly reach extends across demographic groups, incl
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October 20, 4:36 AM
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Audio advertising measurement is expanding beyond traditional metrics such as reach and frequency, with marketers increasingly able to connect exposure to outcomes including brand awareness, website visits, app downloads, store traffic and sales, according to iHeartMedia.The company says measurement solutions now cover broadcast radio, streaming audio and podcasts, with different approaches available depending on an advertiser’s objectives and key performance indicators.Those measurements can in
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October 20, 4:35 AM
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The Senate has passed at first reading the draft bill on the modernisation of radio, tabled on 16 June by Laurent Lafon, a Centrist Union senator for Val-de-Marne and the bill’s rapporteur. Its three main elements are the relaxation of mandatory disclosures in adverts, the roll-out of DAB+ receivers
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October 20, 4:31 AM
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The new partnership allows Amazon Ads advertisers to leverage Barometer’s trusted third-party, podcast episode-level targeting and suitability ratings
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October 6, 5:29 AM
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New research shows how audio amplifies search and social performance, driving stronger results without increasing campaign budgets. Radiocentre has revealed new research demonstrating that brands could increase campaign profi
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October 6, 5:28 AM
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Twenty years ago, commercial broadcasters were advised to take a hard look at their business models. They did, and it’s now paying off, WPP Media’s analytics manager writes.
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October 6, 5:28 AM
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Latest study finds 88% of podcast fans consume both audio and video, and reveals context - not format - now dictates how brands win audience attention.
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October 6, 5:27 AM
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The trend has been grinding along for 11 years, and in 2026 mobile devices have overtaken built-in AM/FM radio as the primary device choice for in-car listening ... for a certain segment of the U.S. population. Continue Reading →
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October 6, 5:27 AM
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NEW YORK — Gen Z may have grown up with smartphones, streaming services, social media feeds and algorithms that know what they want before they’ve finished wanting it. Apparently…
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September 30, 4:53 AM
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As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.
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October 6, 5:27 AM
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The new In-Car module in Radioplayer Insight gives broadcasters the industry’s only real-time view of car radio listening across DAB, FM and streaming.
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October 6, 5:26 AM
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It’s an advertising basic, but one that’s in danger of being forgotten in the digital age: using ads to make products or services known before they’re needed. AM/FM radio has proven to be highly effective in getting that job done.
