Barometer Announces Podcast Brand Suitability Solution for Advertisers Using Amazon Ads

At a time when every media channel is fighting for a shrinking pool of attention, podcasting is quietly winning. Not through algorithm hacks or viral moments. Through something harder to manufacture: a direct line between a human voice and an audience that actually listens.

Commercial audio remains buoyant and on track for further growth in audiences and revenue, with new research showing how brands can tap into this success and boost the impac

New data from The Podcast Study 2026, from Strategic Solutions Research with Point-To-Point Marketing.

In preparation for Podcast Movement NYC next week, Tom Webster shares a small bit of data from The Podcast Landscape 2026 and what it means for how podcasts are consumed.

Advertisers can now buy digital audio inventory from Bauer Media radio brands through Amazon Ads. The partnership covers Absolute Radio, KISS, Magic, Hits Radio and Greatest Hits Radio, with campaigns able to reach listeners using apps, online services and smart speakers including Alexa.

This comes on the back of strong 10.0% growth in 2024 and 2025

First Sidekicks use case for digital audio turns natural-language media briefs into tailored advertising products, paving the way for agent-to-agent media buying

Study Reveals Brands Thrive in Connection to Creators, But Only If the Recommendation Feels Authentic, with Half of Consumers Believing a Creator Didn’t Like a Product If Mentioned Only Once

Most Canadians are against AI audio

Twenty years ago, commercial broadcasters were advised to take a hard look at their business models. They did, and it’s now paying off, WPP Media’s analytics manager writes.

Latest study finds 88% of podcast fans consume both audio and video, and reveals context - not format - now dictates how brands win audience attention. 

The trend has been grinding along for 11 years, and in 2026 mobile devices have overtaken built-in AM/FM radio as the primary device  choice for in-car listening ... for a certain segment of the U.S. population. Continue Reading →

NEW YORK — Gen Z may have grown up with smartphones, streaming services, social media feeds and algorithms that know what they want before they’ve finished wanting it. Apparently…

As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.

The new In-Car module in Radioplayer Insight gives broadcasters the industry’s only real-time view of car radio listening across DAB, FM and streaming.

It’s an advertising basic, but one that’s in danger of being forgotten in the digital age: using ads to make products or services known before they’re needed. AM/FM radio has proven to be highly effective in getting that job done.