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Red Door utilized the emerging mobile technology of QR (Quick Response) codes to hide clues leading participants down a path of unique ESET experiences. For those without smartphones capable of reading the QR codes, Red Door created an SMS version of the hunt, where clues were unlocked by texting specific keywords to a shortcode.
At the end of the hunt, contestants received a boxed version of ESET's award winning software, and entered to win a Sony VAIO laptop by texting their email address to a shortcode. The results were awesome! Over 120 people completed the hunt, and at the first clue (the ESET photo booth) a line formed at the start of the hunt that lasted for hours. The scavenger hunt engaged passers by and made them think about the ESET brand. 
Il existe dans ce monde des individus qui n'ont pas peur d'exploiter leur corps à des fins commerciales. C'est le cas de Fred qui a pris goût aux tatouages de QR codes pour faire de la pub ! 
Qui n'a jamais passé de longues minutes à se demander si oui ou non son bus allait finalement passer à l'arrêt où on l'attendait ?
Désormais, avec un smartphone entre les mains, on devrait savoir assez rapidement si ça vaut le coup de patienter encore ou s'il vaut mieux trouver un autre moyen de locomotion.
Idelis met en place, à chaque arrêt du réseau de l'agglomération, des QR codes qui permettent de connaître les prochains passages de bus là où on se trouve.
Rajouter dans son CV un QR Code qui se flashe sur Smartphone : une manière originale et efficace de se démarquer des autres candidats. 
Despite polarized views on the technology, there are some teachers using QR codes in education in some very inventive and innovative ways... 
325 "touchpoint" (NFC+QRcode) seront installés par JC Decaux dans la ville anglaise de Reading...abandon de la reconnaissance visuelle pour JC Decaux ? Via QRboy 
1. Choose Your QR Code Type When someone scans your custom QR code with their phone, where will it take them? Your Facebook page? Your contact info? A mobile website? You decide! Don't worry - we host your codes so you can change their destination at any time. Create your first QR code now.
2. Create Your Mobile Content We understand that a QR code is only as valuable as the content to which it links. Our generator enables you to easily create beautiful and effective mobile content (no coding or design necessary). Visit our example gallery. 
This page contains a small but growing selection of QR Code enabled worksheets for primary teachers to use; either in class (if you have handheld devices like iTouches) or given as homework (where pupils can access the supporting teaching tutorial (video) via their parent’s smart phone or view them on a desktop computer.
Whether accessed at home or from school, pupils can scan the relevant QR code to launch the explanatory video; giving them their own virtual teacher whenever they need a reminder of the relevant maths process or literacy skill/knowledge. 
Voici une solution très simple et gratuite pour créer des QRcodes en série à partir d'une liste contenant plusieurs centaines d'informations (adresse web, texte, etc..). J'utilise pour cela Google Docs SpreadSheet, le tableur en ligne gratuit de Google. Un compte Google est nécessaire pour cette opération, qui se fait en 4 étapes. Via QRboy 
Des QR Codes évolués qui renvoient vers des vidéos, des applications mobiles touristiques : la capitale londoniene se numérique... 
À l’occasion du lancement de Top Chef 2012, M6 organise un jeu de piste sur les réseaux sociaux et dans Paris du 27 au 29 Janvier 2012 ! Découvrez les trésors culinaires parisiens en partant à la chasse de 6 couteaux d’Argent, sous forme de QR Codes !
Via QRboy 
Mobile UX designers and marketing and analytics firm Nellymoser released today a comprehensive study of print magazine action codes. They took the time to review every 2011 issue ... 
Deux QR codes géants balisent désormais l'entrée du Virgin Megastore des Champs-Élysées.
La marque s’assure une meilleure visibilité physique et virtuelle (elle apparaît au centre des QR codes) et développe les actions de communication on et off line avec ses clients. |
We've seen our fair share of QR codes in every possible configuration, but this has got to be the coolest I've seen in a while.
The Guinness QR Cup reveals itself only when the dark beer is poured into it. Once there, the entire cup becomes your personal portal to all things social media!
Have you ever thought about how QR codes could be used in education? Find out more here. 
Dernier de la famille des outils marketing, le QR code permet de toucher plus rapidement le client et avec sa popularisation, il constitue un moyen très efficace de communication. Aujourd’hui son utilisation évolue.
Le QR code (QR pour Quick Response) est un code barre à 2 dimensions qui permet de stocker des informations numériques (textes, adresses de site web, etc.). Il peut-être déchiffré à partir d’un téléphone mobile équipé d’un appareil photo et du lecteur approprié.
Imprimé sur un support ou placé dans l’environnement urbain, il permet de relier l’espace physique et l’espace numérique.
Les ONG rivalisent d'originalité pour récolter des dons. Depuis son invention, le QR code fait partie de leurs nouveaux outils, qu'elles utilisent... 
When Mark Zuckerberg called for a "Space Hackathon" to decorate Facebook's massive new headquarters at 1 Hacker Way, he probably didn't expect employees to take him so literally. 
Hi, You probably have seen on my start page these strange squares with black and white dots and squares and were asking yourself, what is this? .
That are QR-Codes who can get used with your smartp... NEW! Norton™ Labs Snap is the first QR code scanner that protects you, your mobile device, and your important Stuff from online threats by warning you of dangerous QR codes and blocking unsafe websites before they load on your device.
Download Norton Snap QR Code Reader and enjoy it on your iPhone, iPad, and iPod touch. 
QR codes have begun to crop up in hotels, restaurants and pubs on menus - but how can QR codes be utilised effectively in these settings?
They can be placed on room welcome packs, on room keys, at the check-in desk and on message boards in the lobby and hallways where they can then direct users through to the hotel’s blog to give them more information about events, special offers, customer feedback, upgrades and more... 
Just imagine that you are reading a book and a QR code is printed on the page that connects you a video, connect with people mentioned on social networks, view a map of geographic place or be lead to website with more information or interactive content... Via callooh, Ove Christensen, Gust MEES 
Brancott Estate, a winery based out of New Zealand, has just launched their first Android and iOS app, and along with it, they've started putting QR codes on all of their wine bottles. 
Hackers are using QR codes to distribute malware to smartphone owners, says AVG. 
QR code technology is taking off, and it’s about time that people understood and took advantage of the full potential of these handy two-dimensional codes. |
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