Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
January 24, 2014 1:13 AM
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Famous movie quotes as charts

Famous movie quotes as charts | Public Relations & Social Marketing Insight | Scoop.it

In celebration of their 100-year anniversary, the American Film Institute selected the 100 most memorable quotes from American cinema, and a few years ago, for kicks and giggles, I put the first eight quotes into chart form. I planned to chartify all 100, but I got distracted.


Lately though, finishing what I started became my distraction. So here it is: the 100 most memorable quotes in chart form and I can finally put it to rest. See the big version for more detaildetail...

Jeff Domansky's insight:

Nathan Yau had some time on his hands and so he created this very cool depiction of 100 most famous American film quotes in chart form. Fun reading if you check the large format version out.

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December 23, 2013 11:20 AM
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The 21 Best Infographics Of 2013

The 21 Best Infographics Of 2013 | Public Relations & Social Marketing Insight | Scoop.it

Over the course of the year, we saw infographics on a wide range of subjects, including 20th-century camera and sneaker design, house alliances of The Game Of Thrones, a colorwheel of cheeses, undersea internet cabling, beard typography, Batman symbols, and much, much more.


For years, marketers without a lick of design sense were slapping clip art on any data set that came their way and calling the finished poster an infographic. In 2013, there was a backlash against shoddy infographics. Perhaps that's why it feels like this year's data viz design is the most sophisticated, and the most accessible, yet: infographics don't have to be stupid anymore to be for everyone.


For your end-of-year perusal, we've collected 21 of our favorite infographics of 2013 in the slide show above. On the data viz front, we can't wait to see what 2014 has in store. Enjoy!...

Jeff Domansky's insight:

Impressive creativity in these 21 best infographics picked by Fast Company.

Media Marketing Mgmt.'s curator insight, December 23, 2013 12:14 PM

Use Infographics, people love visuals

Training in Business's curator insight, December 27, 2013 6:09 AM

The 21 Best Infographics Of 2013

 

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November 29, 2013 11:39 AM
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The 7 Key Elements to Creating Successful Infographics - Jeffbullas's Blog

The 7 Key Elements to Creating Successful Infographics - Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it

Infographics creation and sharing has exploded. Short attention spans require optimal visual communication. Here are the 7 keys to successful infographics...


The change extends not just to the words and platforms but the visual communication. We are rapidly moving to a visual web that communicates with 6 second videos captured on mobiles using social visual platforms like “Vine”. We have fast growing social networks that destroy the communication (photos or videos with a text) after the receiver has read or viewed the message. That ephemeral and temporary service is provided by the exploding social network, SnapChat (which has just turned down a $3 billion cash buyout from Facebook).


We all know the importance of images and photos to drive sharing on Facebook. Twitter has just added images to the stream and research show that it increases engagement. That is why infographics creation and sharing has exploded in the last couple of years. Short attention spans require optimizing communication that tells a story in a glance....

Jeff Domansky's insight:

Actionable intographics tips from Jeff Bullas will lead to stronger content marketing.

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November 9, 2013 12:45 PM
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Infographics

Infographics | Public Relations & Social Marketing Insight | Scoop.it

An infographics collection showcasing some of the best internet marketing and social media graphics for B2B and B2C marketers. Begin here.

Jeff Domansky's insight:

Kayak has an excellent collection of infographics for marketing and Digital PR pros.

Ritu's curator insight, August 6, 2014 1:39 PM

Some really good infographics!

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August 7, 2013 8:41 AM
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Better Facebook Status Updates | Social Media Today

Better Facebook Status Updates | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

Wording is everything when it comes to Facebook. It’s essential to offer concise, easy-to-understand content with clear calls to action. Posting interesting facts, tips, and images and specifically asking your fans to comment on them can inspire interaction and dramatically improve your Facebook fan engagement.


The team at ShortStack — makers of a tool that helps users create Facebook pages and add contests, sweepstakes, video, and more — produced the infographic below. It offers these 10 tips that will help your Facebook status updates stand out from the crowd:...

Jeff Domansky's insight:

Great tips for better Facebook content and a good example of an effective infographic.

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July 26, 2013 12:05 PM
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Google's Databoard Lets You Create Awesome, Interactive Infographics

Google's Databoard Lets You Create Awesome, Interactive Infographics | Public Relations & Social Marketing Insight | Scoop.it
Google's Databoard lets you explore insights from Google research studies, share them with others, and create your own custom infographics.You need to give a presentation at your office or for a client. You need statistics to back up your data. What do you do? Go data mining? Go fishing for data? That can really be time consuming. This is on top of the time you need to prepare and create the presentation proper.What if there was an interactive tool that can easily search out industry-leading research, help create stories using the stats, and even create infographics using selected charts and graphs?Google has one now!...
malek's curator insight, July 26, 2013 7:17 PM

The best source in town for available research subjects. Thanks for sharing this heavy tool.

Two Pens's curator insight, July 30, 2013 2:47 PM

Via Jeff Domansky, always a font of good info. A quick way to add credibility to a claim. 

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July 7, 2013 10:09 AM
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The Future of Visual Content: 6 Predictions About Infographics

The Future of Visual Content: 6 Predictions About Infographics | Public Relations & Social Marketing Insight | Scoop.it
Not a day goes by where I do not see a new infographic being tweeted, shared on Facebook, or posted on LinkedIn. The topics range from data visualization to education to humor — and everything in between.It’s obvious that infographics have become a popular vehicle for content marketing, as visual content can often get shared more than links or text. But, due to the rapid growth of infographic-style content, will the allure of infographics last? I’ve asked six experts to share their perspectives on what may be in store for infographics in the future.Here is what they had to say...
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Rescooped by Jeff Domansky from Content Curation World
September 1, 2014 11:53 PM
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Need To Explain To Others What Content Curation Is? Use This Visual Collection

Need To Explain To Others What Content Curation Is? Use This Visual Collection | Public Relations & Social Marketing Insight | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum

Via Robin Good
Jeff Domansky's insight:

Valuable collection of the art of curation from Robin Good.

Tracy Shaw's curator insight, November 17, 2013 6:53 PM

To promote curation undersanding via infographics.

Ali Anani's curator insight, March 4, 2014 12:38 AM

Curate using this visual map

Ali Anani's curator insight, March 4, 2014 12:39 AM

Curate using this visual map

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May 16, 2013 1:34 AM
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Using Data-Centered Storytelling To Enchant & Engage Your Email Audience

Using Data-Centered Storytelling To Enchant & Engage Your Email Audience | Public Relations & Social Marketing Insight | Scoop.it

Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers and our brands. Why is this goal so important? Because it’s been proven through many a marketing study that engaged customers become loyal customers and loyal customers are the most valuable segment in any list or database.

 

This type of highly engaged, loyal customer typically has higher overall lifetime value than the casual consumer. They’re also more likely to be an evangelist, introducing new customers to your brand in a very personal way and building the next layer of loyal customers.

 

But, how can you help to build a stronger bond with your customer base? In my last article, I outlined ways to stimulate an unengaged audience by increasing the relevancy of your email creative by including more dynamic content. Sharing relevant content demonstrates to customers that we know them as individuals and are dedicated to providing them with useful information, products or services. Using historical and behavior data is a great way to present content that’s tailored to their individual needs and preferences, but you also need to engage with your audience on an emotional level in order to achieve the goal of creating a true brand-loyal customer....

 

Let’s explore four creative ways in which email marketers have used data as a platform to build creative that forms a bond between their customers and their brand....

Jeff Domansky's insight:

This post highlights the importance of customer engagement and how data can be used to tell interesting and meaningful stories. The four examples demonstrate how.

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April 30, 2013 9:38 AM
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Thought Leadership Content: The Art of the Charticle | Business 2 Community

Thought Leadership Content: The Art of the Charticle | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

...One has to look no further than the pages of a USA Today to see just how the charticle has taken its rightful place as a journalistic vehicle for today’s time and attention-starved news consumers. A few minutes with quick visual coupled with scannable text and we know just about everything going on in the world.In fact, some writing sites even advise would-be writers to skip the feature article and submit a quick-impact charticle for consideration.


What is a Charticle?


Charticles – as defined by Omaha World-Herald Deputy Presentation Editor Josh Crutchmer – are combinations of text, images and graphics that take the place of a full article. They are often used by bloggers and journalists alike to express one big idea with a bit of narrative provided by the supporting text that follows or sets up the big visual or chart that’s usually the feature in the post. In many cases, the chart featured in the charticle could likely stand on its own, as in, the data is typically that compelling. Moreover, that’s also what makes it worth writing about. The charticle is singular in focus and offers a great opportunity for expressing a succinct thought leadership point of view on a relevant bit of data....

Jeff Domansky's insight:

Got your charticles yet? Explore this sometimes useful information, news, PR and marketing tool.

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April 14, 2013 1:53 PM
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The State of Flipboard and Rise of Mobile Curation | Dashburst

The State of Flipboard and Rise of Mobile Curation | Dashburst | Public Relations & Social Marketing Insight | Scoop.it

Flipboard is a personal magazine made up of the things you care about most. Recently, it surpassed 50 million readers and released a new feature that allows users to create their own magazines. Readers can now collect and curate the web pages they like into these magazines on Flipboard.

 

Since the new edition of Flipboard was announced several weeks ago, an additional 3 million readers have joined (for a total of 53 million currently). Also, more than 500,000 magazines have been created since too, given this great new way to curate content for mobile devices. In fact, there are over 6 billion pages flipped per month! More than 50% of Flipboard 2.0 users are reading magazines every day. 9am is the top time of the day for reading, while 7pm is the peak time for sharing. Some of the most popular magazines by publishers include The Esquire Interviews (by Esquire), Prefab Perfection (by Dwell), Women We Love (by Esquire), and The Beatles (by Rolling Stone). Using Flipboard is a truly an amazing experience and the site could be looking at exponential growth in the years to come as mobile devices completely take over!

Jeff Domansky's insight:

The awesome Flipboard app is showcased in this infographic.

AdriM's curator insight, May 14, 2013 11:36 AM

Another great way to find curated information.

Constance Jones Collier's curator insight, July 17, 2013 8:51 PM

compelling reason to for content curation it brands you .

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March 30, 2013 6:22 PM
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How To Turn Your Website's Google Analytics Report Into An Infographic

How To Turn Your Website's Google Analytics Report Into An Infographic | Public Relations & Social Marketing Insight | Scoop.it

Have you ever tried to make quick sense of your website's Google Analytics report? Google Analytics is a great tool that provides a wealth of information about your website's traffic and engagement, but the dashboard style display of key metrics can be a little much to take in and meaningfully process. Yet more than 10 million people rely on this free tool to keep track of their daily web performance.


So the fine folks over at Visually created a Visually Google Analytics Report which can be automatically delivered to your inbox each week. The report transforms critical data about your website including the number of weekly page views, social engagement, SEO, and bounce rate into an easily accessible infographic.

Jeff Domansky's insight:

Pretty much the coolest thing this week!

Brian Yanish - MarketingHits.com's curator insight, March 30, 2013 6:52 PM

Love it, great to send to a client. 

Charles Lipshay's curator insight, March 30, 2013 7:07 PM

Now a Blog with place for analytics & seo    http://www.empowernetwork.com/almostasecret.php?id=lipshaybiz

Daniel Polecheck's curator insight, March 31, 2013 3:33 AM

This could be a good marketing tool to put the client on the fence over the fence.

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March 26, 2013 2:15 AM
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Job Seekers: Beware These Social Media Traps

Job Seekers: Beware These Social Media Traps | Public Relations & Social Marketing Insight | Scoop.it

First impressions are everything, but sometimes they creep up on you. As a job candidate, 86% of potential employers will look at your social profiles — even if you don't explicitly share those links. While Facebook red-cup duty is common practice for job seekers, you might be surprised to know that recruiters think poor spelling looks worse than drinking. Along with copyediting yourself, data shows you may want to keep Burning Man references under cover, too — 18% of recruiters reacted negatively to the festival. Column Five Media put together an infographic of tips for using social media to make first impressions — and included a few things every job seeker should avoid. Data is courtesy of Jobvite....

Jeff Domansky's insight:

Great advice for job hunters.

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January 7, 2014 8:17 PM
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Infographics Lie. Here's How to Spot the BS | Fast Company

Infographics Lie. Here's How to Spot the BS | Fast Company | Public Relations & Social Marketing Insight | Scoop.it
Infographics are all over the place nowadays. How do you know which ones to trust? Follow these three easy steps to save yourself from getting duped.
Jeff Domansky's insight:

Good reminder and basics to verify visualizations.

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December 14, 2013 10:58 AM
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Free Technology for Teachers: Five Good Online Tools for Creating Infographics

Free Technology for Teachers: Five Good Online Tools for Creating Infographics | Public Relations & Social Marketing Insight | Scoop.it

In my previous post I shared some advice from Randy Krum, author of Cool Infographics, about creating infographics. In his book Randy devotes a chapter to design tools. Many of the tools used by professional designers cost hundreds or thousands of dollars. But you don't have to spend anything if you want your students to try their hands at creating a data visualization in the form of an infographic. Here are five free tools that your students can use to create infographics...

Jeff Domansky's insight:

I can vouch for three of these tools for use in marketing and PR too. A superb resource from Richard Byrne. Recommended reading 9 / 10.

Jeff Domansky's curator insight, December 14, 2013 11:06 AM

Terrific tools for your PR and content marketing toolkit too. 

Keepamericaheard Maria Catania's curator insight, December 14, 2013 4:44 PM

#keepamericaheard

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November 16, 2013 2:07 AM
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The Exponential Growth of The Visual Web | Social Media Today

The Exponential Growth of The Visual Web | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

The Internet is constantly changing and evolving alongside human demand and technological growth. From first public availability in 1994 to now, we've seen a major transformation from text-based to graphic-based design... and it looks like the visual web trend is here to stay and will rule the next web world. Let's take a look below infographic by ON team to see how visually oriented content has exploded in the past few years, why it works - and the future of the visual web..…

Jeff Domansky's insight:

Take a look at this infographic to see how visually oriented content has exploded in the past few years, why it works - and the future of the visual web.

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Rescooped by Jeff Domansky from World's Best Infographics
November 6, 2013 8:33 AM
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Ten Benefits of Using Infographics - SiteProNews

Ten Benefits of Using Infographics - SiteProNews | Public Relations & Social Marketing Insight | Scoop.it

According to 3M Corporation and Zabisco, 90 percent of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. The Internet has taken visual marketing to the next level and infographics are becoming a major part of that growth.Here are 10 benefits to using infographics in your marketing and on your website....

Jeff Domansky's insight:

Just the basics. 10 tips for infographics success.

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August 6, 2013 9:58 AM
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26 Social Media Marketing Tips from the Pros | Social Media Examiner

26 Social Media Marketing Tips from the Pros | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Social media marketing tips: Learn how calls to action, content strategy, email/social integration and goals play a part in your social media efforts.

Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days?


This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out. The number of conference takeaways and buzz was immense.


For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles....

Jeff Domansky's insight:

This post is a must-read, filled with valuable tips and tactics for all social marketers.

Peggy Yao's curator insight, September 10, 2013 10:47 PM

One way communication is not longer efficient and effective enough in promotion mix, especially the technology generation, internet, social media and smart phone has been used by majority of population. The interaction between marketer on social media and consumers become extremely important. This article suggested 26 marketing tips on social media that can help marketer to maintain brand equity on social platform.  

The first 6 tips are all concentrate on “call to action”. Marketers need to grab consumer attention and encourage consumer reaction on it post, such as share the page, click page and join us.  The power of the social media is that once one consumer like or shares the page it will also appear on his/her friends and family page, the message will be spread significantly and increase message visibility.

The second category is talking about content strategy, develop an interesting content on social platform target company’s customers and motivate consumer engagement is very important on social media marketing. “Content is King but engagement is Queen, and she rules the house.”—Mari Smith, 10 Ways to Improve Your Facebook Reach. It has stated how crucial content is, whereas without motivate consumer interaction content can be nothing. Strategically focus on content message don’t be boring and keep on followers interests. Understand where the target market area is so that it maximise effectiveness on the marketing activities.

The last section is email and social integration, email is not any more a new technology, in order to increase brand awareness and reach potential consumers.


Alysse Woodward's comment, September 12, 2013 10:07 PM
This post holds lots of valuable information based on social media marketing. Traditional media marketing focuses on one-way communication whereas social media marketing focuses on two-way communication, which is based on growing relationships between organization and business. As the article states organizations need to engage with customers rather than market to them – customers need to be incorporated within the marketing campaign, which will engage them, motivate them and more importantly build strong relationships. With social media becoming more and more dominant in everyday lifestyles it is important for marketers to take this on board and communicate messages through these social channels.
With social media consumers also have the opportunity to share information they believe to be important. This is very valuable as this opens up further communication between consumer to consumer by delivering messages they have taken away from an organization. If information is positive this will then begin to build another relationship for the organization.
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July 24, 2013 8:40 AM
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Tips, tricks and tools for data visualisation: 15 great tools for the job

Tips, tricks and tools for data visualisation: 15 great tools for the job | Public Relations & Social Marketing Insight | Scoop.it

In my previous article I discussed the importance of ensuring that your data is clean and processed before attempting any form of data visualisation. Here I will share some really awesome tools that (once your data is clean and ready to use) you can have at your disposal to create mind-blowing representations of the facts and figures. Here is a list of tools, some more open and adjustable than others, that add value to your raw data and can be used as a source of inspiration and design when approaching the visualisation process....

Jeff Domansky's insight:

Several really useful tools to help you tell a story, communicate or share complex information using data visualization.

Jenifer Rettler's curator insight, July 25, 2013 7:26 PM

We are in the year of "Big Data".   Well if data is big, so is data visualization.  Learn about some great tools to help you visualize your data. 

Anna Parisi's curator insight, August 2, 2013 4:13 PM

This is the future of process optimization 

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June 23, 2013 8:54 PM
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Data Journalism Awards winners | Visual Loop

Data Journalism Awards winners | Visual Loop | Public Relations & Social Marketing Insight | Scoop.it
Over 300 applications from all over the world, and the winners were just announced


The Data Journalism Awards (DJA) is the prime international competition recognizing outstanding work in the field of data journalism. Sponsored by Google, the DJA 2013 received over 300 applications from all over the world, ranging from major media groups, regional newspapers, and research groups, and the winners were just announced at the award ceremony held at the Global Editors Network News Summit.


This year, the DTJ had four categories: Data-driven investigative journalism, Data-driven applications, Storytelling with data, and Data journalism website or section, as well as a special “Public Choice Award”. And here are the winners, as they were announced on Twitter by the organization (@EditorsNet)...

Jeff Domansky's insight:

Plenty of inspiration and a great resource for writers, bloggers and content.

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May 21, 2013 10:10 AM
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Social Signals Are So Last Week - Use Infographics to Drive Real Leads

Social Signals Are So Last Week - Use Infographics to Drive Real Leads | Public Relations & Social Marketing Insight | Scoop.it

There is a lot of talk these days about social signals affecting Google Search Results, and many SEOs are feeling the effects for their clients, who are disconnected from the social world. The complexity of marketing your business on Google is rising as search success becomes increasingly intertwined with your social media presence and how you interact with your customers.

 

Your website content and external links are no longer enough to gain Google’s trust. Publishing fresh content on your site means nothing if no one is reading it — and it means even less if no one is sharing it to their social networks. As a business, your primary marketing goal is always to generate leads. Leads are certainly generated from dominating search results — but what if I told you that a solid content marketing strategy could get you leads, even if it didn’t result in #1 rankings right away?...

Jeff Domansky's insight:

But Infographics for new leads? Sure enough according to SearchEngineLand.

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May 2, 2013 9:46 AM
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How Not to Visualize Your Data | SEOmoz

How Not to Visualize Your Data | SEOmoz | Public Relations & Social Marketing Insight | Scoop.it

This is an ode to a data visualization I found on my box of tea. It's a perfect reminder of how we sometimes get carried away as marketers, especially as our tools make visualization easier. 

 

...I’m not attacking the company that made this, and I’m not going to “out” them here – their product is actually pretty great. I just want to use this visualization to illustrate some of the wrong ways to do things, in hopes that we can all raise our game a bit.

 

But It’s So Pretty! I admit – the earth tones are nice, and it’s not entirely unappealing. I guess, for a moment, it made me feel better about shelling out $11 for an ounce-and-a-half of leaves. Maybe that’s even good marketing, although I really doubt this 1” tall graphic on the back of the box has ever swayed anyone’s decision. I’m not trying to say that it’s an ugly picture. The problem is that it’s a pleasant distraction disguised as meaningful data.

 

The job of a data-visualization is to communicate an idea better than the raw data itself could. Of course, that also implies that there’s actual data behind the visualization. So, how do we get it wrong?...

Jeff Domansky's insight:

Get much better impact with your charts, infographics and charticles with these tips.

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April 16, 2013 9:27 AM
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Tech's Hard-Boiled Progeny: The Data Journalist | Data Management | TechNewsWorld

Tech's Hard-Boiled Progeny: The Data Journalist | Data Management | TechNewsWorld | Public Relations & Social Marketing Insight | Scoop.it

When we think of traditional news gatherers, we might conjure up the image of an obstreperous character brazenly hassling a slimy official for the real story -- or hovering paparazzi harassing a poor celebrity innocently shopping for handbags...

 

...Today, your jaded, hard-drinking, courtroom-loitering newsman could just as well be represented on the silver-screen by an enthusiastic bookworm-like computer geek. This is thanks to a new form of reporting known as "data journalism." Data journalism crept into modern media through the back door. You may not even have noticed. ...Even if it's not neatly stored in databases, it's often regurgitated into paper-based or PDF reports that can be accessed, sometimes through Freedom of Information Act requests. The data can then be cleaned, scanned, and converted into organized databases. Then it can be sorted into usable intelligence about a particular subject, limited only by the analyst's -- or data journalist's -- creativity....

Jeff Domansky's insight:

Data journalism may provide PR opportunities.

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April 13, 2013 10:56 PM
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Telling Stories with Visual Data: A Glimpse into the Future of Narrative | Harvard Business Review

Telling Stories with Visual Data: A Glimpse into the Future of Narrative | Harvard Business Review | Public Relations & Social Marketing Insight | Scoop.it

Below is a screen grab of a masterful interactive data visualization. This narrative-driven piece byPitch Interactive manages the extra-tricky task of balancing heavy subject matter with a clear story and compelling visuals. It's a glimpse into the future of data-driven storytelling. Perhaps the most interesting thing about the piece is that it wasn't commissioned by a media organization. It was built by Pitch as a way to explore and understand this complex topic. Bravo.

 

The full data visualization is here — it's worth watching, and scrolling over for a more in-depth view.

Jeff Domansky's insight:

Impressive storytelling using data.

Insight Narrator's comment, April 15, 2013 7:48 AM
Very rarely do I come across a great piece of data visualisation that I feel will really add value to the insight communication process, but this is a great example of combining technology, data insights and storytelling. Others should watch and learn.
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March 26, 2013 9:56 AM
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Visual Storytelling and the Not-so-humble Infographic

Visual Storytelling and the Not-so-humble Infographic | Public Relations & Social Marketing Insight | Scoop.it

The value of visual storytelling will only increase over time. You don’t need a research grant from the feds to reach this conclusion. There are only so many words a human brain can process before the overload buzzer goes off (unless you’re Stephen Hawking). Which brings us to the infographic. If a picture is worth a thousand words, then an infographic must weigh in at around 10,000 words. Yet, grapevine chatter has the media suffering from “IF,” infographic fatigure. Jesus Diaz from Gizmodo shared this in an exchange with Sam Whitmore at SWMS...

Jeff Domansky's insight:

Always thoughtful Lou Hoffman on inforgraphics, visuals and storytelling.

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