Public Relations & Social Marketing Insight

This made me think: how can I replicate Dan’s Instagram success,but with a much more toned-down version?

The toughest part of any marketing campaign is getting it off the ground. Once you have a proven model, scaling it becomes easy.

To get a head start, I hired Branden Hampton who has over 30 million social media followers among all his accounts. My goal was to pay Brandon to leverage his profiles and get his followers to come over to me.

But Brandon had a better idea. Why not start with an existing account that already has over 100,000 followers and then leverage his follower base?...

It's easy to go viral when you're using Instagram to post other people's pictures.One such user is 23-year-old Elliot Tebele, but you might know him better as "F--kJerry," a massively popular Instagram user. While other Instagram users get famous for taking their own pictures, Tebele gets famous for sharing memes and funny pictures. He has more than 1,000,000 followers....

We’ve shared why you should be using Instagram for your fresh produce business, now check out some ways you can incorporate this social media platform on your website. Instagram photo galleries and images embedded on your blog are great way to put those beautiful pictures to work for you.

Take advantage of high traffic areas such as recipes, blog posts, photo galleries, and culture pages and start embedding your Instagram photos today. Here’s some tools to help you get started:

Customize with SnapWidget

SnapWidget is an Instagram widget that allows you to quickly and easily embed a photo gallery in your website or blog. This widget is used by more than 80,000 websites daily. Some of the highlights of this tool include:

- Free to useQuick and easy setup

- Filter by username or hashtag Grid, Slideshow or Photo Map

- Highly customizable

- It’s easy to upload to! You simply just upload your Instagram information and click “get widget” and SnapWidget provides you with HTML code to upload to your website or blog....

n the Part One of Visual Marketing with Instagram series we talked about some facts about Instagram and how to get started with Instagram for your visual marketing.Just like any other social network out there, there are some best practices and right ways to use it and in this part of the series, we will focus on how to effectively use Instagram to make the most out of this platform...

What are the best mobile apps for Instagram? Which apps are used by people who are experts in the platform?

Sue Zimmerman is a world-leading expert in Instagram and I recently interviewed her.  She shared some amazing tools and tips for Instagram with me, and I’m going to share them with you!

One of the limitations of Instagram as a social media marketing tool is that links in posts aren’t clickable.It’s not a deal-breaker — there are many other reasons to use Instagram as part of a marketing mix, including the ability to promote your brand with an active, young audience — but for businesses hoping to bring people back to their websites, the lack of hot links has always been a drawback.

Not a problem without a workaround, however.

Links in Instagram’s profile area are live, a fact that social media news publisher Mashable has been taking advantage of since last spring. Nearly every time Mashable posts on Instagram, it reminds users to click on the link in its profile to learn more about the post’s topic. Here’s how it looked on one of Mashable’s more clicked upon recent Instagram posts...

...While Facebook is usually the best platform to start your Social Media marketing (because it’s the biggest and Facebook ads can’t be beat for generating traffic, leads and sales), there will soon come a time that you’ll want to venture out into the other channels.

Instagram is ideal for many businesses and it can be very confusing, especially if you aren’t a regular user. The results (re: ROI) you get are a direct consequence of a winning (or losing) content strategy.

I have a client who’s been able to quickly get the results they wanted and I’d like to share some of the simple yet profound actions they took to get there. Like so many other endeavors, it’s not so hard once you know what you’re doing....

Instagram's platform continues to generate impressive metrics from year to the next. Since the acquisition by the parent company Facebook it has been nothing short of social media success and victory for users actively posting on the platform.

...What certainly became an internet sensation for fans of Instagram was the addition of the video feature in 2013. This not only dazzled its user base, but marketers certainly found a useful way to present products and services to better target their messages to these masses.

As with any existing social media networking service there are a few strategies to consider and certain practices to stay away from. Whatever the hobby, activity or job-related venture you are currently in chances are you have a story that you can tell with Instagram’s phenomenal visual power....

How many social media networks can you handle?Instagram makes a strong case, if you’re interested in raw numbers and unique appeal.Instagram has 200 million active users and provides a huge asset for visual content, which we all know is driving social like none other. It’s one of the top 10 most popular smartphone appswith growth nearly doubling that of every competitor ahead of it on the list....