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Scooped by
Jeff Domansky
March 30, 2014 2:54 AM
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The company is currently experimenting with a version that doesn't have a "retweet" function.
Twitter is constantly testing product tweaks. It rolls them out to a small sample of users. It uses the data from their reaction to inform product releases later. People on Twitter who are within the small population of users who are seeing "share" instead of "retweet" are, naturally, freaking out.
(Heavy social media users are, weirdly, extremely conservative when it comes to their user interfaces.)...
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Scooped by
Jeff Domansky
March 27, 2014 3:24 AM
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In case anyone doubted Twitter's commitment to photo-sharing — or to becoming more like Facebook — the company added a couple of features Wednesday that made its direction clear.
You can now add four photos to a single tweet and for the first time, you can tag up to 10 friends in a Twitter photo, without taking away from your 140-character count....
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Scooped by
Jeff Domansky
March 13, 2014 3:30 PM
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In 2013, 36% of SMBs attracted a customer from their Twitter marketing campaigns....
Twitter recently launched a study of 1,000 people living in the United States who use Twitter monthly, and follow SMBs on Twitter, to determine how businesses interact with their followers. I have highlighted some of the best takeaways from their report to help give you both an understanding of how SMBs are using Twitter, as well as how they're interacting with their followers. To view the full report, check it out on Twitter's website....
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Scooped by
Jeff Domansky
March 7, 2014 1:59 AM
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Increasing your Twitter followers does have some distinct benefits for business and brands. Here are three worth mentioning
It increases brand awareness. What business doesn’t want that.
Distributes your content wider and faster. This can improve link building to your website and hence improving your organic SEO
Drive traffic to your blog or website. This can lead to more lead generation and sales.
So how do you double your Twitter followers?...
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Scooped by
Jeff Domansky
March 1, 2014 3:03 PM
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...a recent study further supports that illustration and offers new insights about the value of Twitter followers for small and medium-sized businesses (SMBs).
We partnered with research firm DB5 to survey 1,000 active U.S. Twitter users who currently follow SMBs. We think the results, along with previous research, help paint a more complete picture of how followers can benefit SMBs.
Our key findings are included below, and you can also download the full white paper here.
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Scooped by
Jeff Domansky
February 21, 2014 2:11 AM
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A Twitter brand has become an essential for companies and professionals who want to thrive on the social web. Here`s how to build Twitter brand in 60 days.
I didn’t know how to tweet effectively for my first six months on Twitter back in 2009. Yes, its true. However, I recently sat down with businesswoman Jody Barrett. She joined Twitter last Summer, but didn’t step up efforts to grow her account until December 1st 2013. This woman is funny, direct, and very aware of the power of social media. She gets it, big time, and it didn’t take her six months to understand.Jody grew her account to an eye-popping 19,000 Twitter followers in two months. Real followers, that is. This helps her greatly when approaching big business about partnerships. She had so many good tips and insights, I decided to list her entire answer to my only question: “What advice would you give to people and brands trying to grow a following and engagement on twitter in a sixty day period?” Here is Jody’s response...
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Scooped by
Jeff Domansky
February 13, 2014 10:32 PM
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So how do the top marketers use Twitter?Leadtail and DNN have just released a report that analyzed 504 North American marketing professionals in companies that were both business and consumer focused. It was carried out for the last 3 months of 2013 and was targeted at companies with 50-5,000 employees.
I have distilled this report down to the highlights that can be applied by both marketers and business owners. Here are 10 insights on how top marketers use Twitter....
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Scooped by
Jeff Domansky
February 7, 2014 9:17 AM
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2 cups of coffee per day… do you drink more or less?
Did that get your attention?
If so, you’re going to love this post!Since I started tweeting in 2009, I’ve been asking questions like this to spark conversations with my followers.
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Scooped by
Jeff Domansky
January 25, 2014 10:51 AM
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Your Twitter profile is important. It’s generally the first thing people look at when they find you on Twitter. Your profile most likely determines whether or not someone will follow you, so why wouldn’t you optimize your Twitter profile?
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Scooped by
Jeff Domansky
January 19, 2014 10:03 AM
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Are you trying to get more Twitter followers? Are you not getting any response to your Tweets? My bet is you're making at least 1 of these 8 mistakes....
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Scooped by
Jeff Domansky
January 9, 2014 2:03 AM
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Ok, enough of the introductions, let’s dig in and see how Joel’s approaching his Twitter account and what we could learn from it.
The 5 types of Tweets Joel posts One of the biggest changes Joel made is simply in the way he thinks about the individual Tweets he posts. He identified five main types of Tweets that we all post...
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Scooped by
Jeff Domansky
December 11, 2013 11:42 AM
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On October 22nd, I started implementing the Twitter strategy for my client ECWT on their newborn @w4techEU account.
After 10 days of activity we already reached 522 followers, an applause rate of 43% (144 favorites/288 tweets), an amplification rate of 29% (84 retweets/288 tweets) and a conversation rate of 24% (68 replies/288 tweets).My secret? This post explains some of the ingredients!...
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Scooped by
Jeff Domansky
December 5, 2013 1:56 AM
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It’s funny how people who don’t even fully understand what I do each day would come to a conclusion that all that matters in today’s heavily connected world is to increase their Twitter followers.
I could go on and on about why the number of followers isn’t the most important; rather, it’s about authentic engagements in whichever platform you choose to be a part of. But I guess that’s for another discussion.This post is my attempt at providing simple yet actionable tips that you can immediately start today to boost your Twitter followers...
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Scooped by
Jeff Domansky
March 28, 2014 2:41 AM
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Recently @ArgosHelpers raised a smile and attracted more than 1,500 new followers with an“epic reply” to a customer’s Tweet. The moment illustrates how willing people are to engage and follow a mixture of accounts on Twitter. It also adds weight to @Nielsen research that reports 59% of UK users follow brands....
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Scooped by
Jeff Domansky
March 26, 2014 1:24 AM
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Are you debating whether your small business should invest time on Twitter?Do you wonder how Twitter can help your business?By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition..
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Scooped by
Jeff Domansky
March 8, 2014 3:33 AM
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Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them.
This year's roster of finalists, being announced today, includes nominees in categories ranging from "Best Brand on Vine" to the delightfully meta "Best Use of Social Media by One Brand Responding to Another Brand."
"New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment," Greg Galant, executive producer and cofounder of the Shorty Awards tells Adweek. "We'll be celebrating their creations on every form of social media."
Check out the full list of finalists below....
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Scooped by
Jeff Domansky
March 6, 2014 3:44 AM
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No matter what you think of Ellen’s selfie, it’s hard to deny the impact the Oscars had on Twitter this year.
Twitter revealed this morning that tweets about the Oscars were viewed more than 3.3 billion times between 5 p.m. Eastern on Sunday and 5 a.m. Monday morning. But perhaps even more impressively, Twitter notes that those tweets reached 37 million people overall — not too far from the 43 million people who watched the show on ABC.
The usefulness of Twitter during live events isn’t anything new — rather than sitting back and consuming content, Twitter lets you become an active participant. But while Twitter’s viewership is steadily increasing, the number of people sending tweets is still significantly lower. When it comes to the Oscars, Twitter says only 5 million people actually sent tweets related to the event....
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Scooped by
Jeff Domansky
February 25, 2014 1:26 AM
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If you think Twitter is only a conversational tool, you need to think again. Brands can succeed using Twitter in a number of different ways, and conversations don't take place in every instance.
While watching a Jason Falls #mediachat a couple weeks ago, a thread came up about scheduling tweets. Falls caught flak from several participants because he admitted he scheduled tweets. In answer to a particular chatter, Falls fired off a couple savvy replies that got me thinking.
Jason made a very important point here: he monitors for responses. He is a curator and story teller on Twitter. He tweets his thoughts, links to articles he finds, shout outs to good case studies, and then listens for people to respond. When they do, he jumps on.
The bottom line is, all tweets, even though conversational in nature, do not have conversation as a goal. There are four basic uses for Twitter, all of which can use promotion in some ratio. They are conversation, broadcasting, curation, and awareness....
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Scooped by
Jeff Domansky
February 19, 2014 2:52 AM
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What types of social content does a business publish for its consumers? How does a business manage its social media presence? These sorts of questions take time for a business to research and learn the answers, depending on the budget and industry. Now more than ever, businesses must utilize social media platforms to foster customer engagement and brand loyalty.
Twitter is one example of a pillar social network where your business can actively bring more traffic to your website. Twitter experienced a staggering number of changes within the past year. The company is setting up its first round of trials with retargeted ads, testing redesigns on its home interface, and more updates are on the way! There is no better time than now to start spreading your site’s influence on the Twitter platform.
With the abundance of new tools out on the market, a multitude of strategies are available to become an influence on Twitter. In this post, we’ve gathered the top 25 up-and-coming Twitter tools to aid in managing your company’s account. Give these tools a test run for maximum efficiency in your social media strategies!...
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Scooped by
Jeff Domansky
February 10, 2014 1:37 AM
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...One of the more interesting examples of those five, I thought, was Walmart. They had SEVEN Walmart-based Twitter accounts, by my count. Wow! I have a few clients who have a tough time managing one–and here Walmart has seven. But then again, it is Walmart.
So, needless to say I was intrigued. Serendipitiously, Chad Mitchell, senior director-digital communications, sent me a short note thanking me for the initial post. One thing led to another and next thing I knew I was sending him a list of questions to answer about how and why Walmart manages its comprehensive Twitter presence. Want to see how the PR team of a Fortune 10 brand manages Twitter? Take a look....
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Scooped by
Jeff Domansky
January 27, 2014 10:02 AM
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Twitter is changing, become public and is verging on visual. Here are 11 rules for powerful Twitter marketing to increase brand awareness, leads and sales.
I remember when I joined in 2008, that the rules of engagement were just about fun and frivolity. It was a playground for social media enthusiasts that were exploring and pushing the boundaries. It was about having conversations with people all over the world. That still happens.
There were only 4 million people on the platform when I began and using it for marketing was not considered. We were all just playing. Today with mass media embracing it for TV, real time breaking news, distributing content and viral marketing the bird has muscled up.
With its increased maturity the rules have become clearer and its marketing power obvious. Here are some essential rules for Powerful twitter marketing to increase brand awareness, leads and sales....
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Scooped by
Jeff Domansky
January 21, 2014 10:02 AM
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Twitter’s 230 million monthly active users post more than 500 million Tweets per day. This is the draw of the network, for both users and advertisers alike.
In this comprehensive study, we took a look at the world’s top brands and some of the fastest-growing companies, and examined the tactics they’re using on the network — and what marketers can learn to help build their own strategy....
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Scooped by
Jeff Domansky
January 12, 2014 10:16 AM
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If all you do on Twitter is send tweets and retweet, you’re missing out on a significant – and very useful – aspect of the network: favoriting.
The favorite button is not Twitter’s most popular feature, and it doesn’t get as much press as retweeting. But it’s growing in popularity, as more users figure out ways to make favorites work for them.
We’ve written before about how to use favorites, but since these little yellow stars pack quite a powerful punch, we’ve rounded up five more ways to use favorites, as recommended by real Twitter power users....
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Scooped by
Jeff Domansky
December 31, 2013 11:46 AM
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In this post, seven Twitter power users in the online marketing field share their tips for getting the most out of the popular micro-blogging platform.
Twitter is awesome for so many reasons. It’s the Great Connector. It’s the Great Amplifier. It’s the Great Curator. And it’s so simple to use. But Twitter could borrow a tagline from the Othello board game: a minute to learn, a lifetime to master. Because as easy as the platform is, there always is more you could be doing to leverage your use of it....
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Rescooped by
Jeff Domansky
from Simply Social Media
December 9, 2013 8:43 PM
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Since social media is changing so often, it can be really hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now.
In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.
In case you’re in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers. Especially when trying to gear up for the new social media for business, being in the know of the latest stats is more valuable than ever....
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![[STUDY] How Top Brand Marketers Used Twitter During Q4 of 2013 | Simply Measured | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/cTN-abSMXgbnR1J0kD3eJzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Going Facebook-like may not be a smart way to go for Twitter.