Public Relations & Social Marketing Insight
454.5K views | +1 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
January 20, 2015 11:04 AM
Scoop.it!

What #IoT Products Consumers Want (Infographic)

What #IoT Products Consumers Want (Infographic) | Public Relations & Social Marketing Insight | Scoop.it

The tech world is abuzz with interesting possibilities for the Internet of Things (IoT) lately, but regular folks haven’t caught up yet. Why the enthusiasm gap? That’s the question that Affinnova, a Nielsen company, set out to answer in a recent study of nearly 4,000 consumers.


First, it’s worth noting that while people have great faith in technology to come, even early adopters have trouble articulating what they would want from smart products. While 57 percent of all consumers who responded to this study strongly agree that the IoT will be “just as revolutionary as the smartphone” for our culture, they can’t explain how or why.

Furthermore, 92 percent say that it’s very difficult to pinpoint what they’d want from smart objects, but they’ll know it when they see it....

Jeff Domansky's insight:

Things? The internet has them. What consumers are confused about IoT.

No comment yet.
Scooped by Jeff Domansky
January 14, 2015 3:26 AM
Scoop.it!

How Internet of Things will transform the way you do business - SVIC

How Internet of Things will transform the way you do business - SVIC | Public Relations & Social Marketing Insight | Scoop.it

The Internet of Things really represents the next iteration of the internet, or as sometimes it’s called, Web 3.0, and some are predicting that this will be bigger than anything we’ve seen so far. Cisco has readily embraced the whole Internet of Things movement.


CEO John Chambers claims IoT will have five to 10 times the impact on society as the Internet itself and is projecting a $19 trillion dollar market for this industry over the next decade. We’ve seen some early commercial successes like the Nest thermostat, Fitbit, and many are readily anticipating the Apple Watch to also be a big conduit for IoT.


We get the idea that IoT will be huge, but what we really want to know more specifically is how it will transform the way we do business. What are some of the things that startup owners, entrepreneurs, and CIOs of enterprises need to be paying attention to in 2015 as IoT takes off? There are a number of ways that IoT will impact your business. Here are some of the most salient ones to consider....

Jeff Domansky's insight:

In case you haven’t heard the Internet of Things is now, according to Gartner’s annual report, the most hyped technology, and has even replaced Big Data to claim that distinction.

Jeff Domansky's curator insight, January 14, 2015 9:33 AM

How much is the internet of everything worth? Cisco says 19 trillion dollars.

jean-sebastien pelerin's curator insight, January 15, 2015 8:48 AM

Société ?

Kaleb Matthies's curator insight, January 21, 2015 11:37 AM

very true, shows how revolutionary the internet has become.

Scooped by Jeff Domansky
January 11, 2015 11:05 PM
Scoop.it!

How technology is changing the way brands will communicate with the ‘always connected shopper’ in 2015 - Fourth Source

How technology is changing the way brands will communicate with the ‘always connected shopper’ in 2015 - Fourth Source | Public Relations & Social Marketing Insight | Scoop.it
2014 was the year we started to hear a lot about the implementation of the Internet of Everything. But 2015 will be the year it really goes mainstream. From SmartTVs to smart heating systems, like Nest, to the growth in wearables, we have seen more and more products becoming connected to the web. In September, The Guardian predicted that the upcoming Apple Watch was going to power the Internet of Everything and with the massive amounts of news coverage the Apple product received without even being released, it looks like 2015 will be its year.

For retailers, turning their entire retail shops into smart spaces is one way they are completing the circle between online and offline and pulling people into their stores. Using beacons, geolocation, push notifications and mobile apps, retailers are able to send personalised, hyper relevant and micro localised messages to their customers in-store. With more and more retailers using beacons and more customers now aware of the technology, sales are set to increase and revenues will see uplift from greater use of this up and coming technology. The challenge will be for companies to make the technology a seamless experience for customers and work on integrating it into their overall marketing strategy.
Jeff Domansky's insight:

Smart stores will be needed to cater to smart shoppers in the future.

No comment yet.
Scooped by Jeff Domansky
December 30, 2014 2:16 PM
Scoop.it!

How to Plan for the Internet of Things Data Deluge

How to Plan for the Internet of Things Data Deluge | Public Relations & Social Marketing Insight | Scoop.it
The Internet has had a profound impact on the Global Networked Economy during the last year, with more changes still to come -- as applications expand and evolve. International Data Corporation (IDC) has shared its worldwide Internet of Things (IoT) predictions for 2015.

Their latest forward-looking view provides C-level leaders with insight and perspective on the long-term trends. The IDC research report is designed to help leaders capitalize on emerging market opportunities and plan for future growth.
Jeff Domansky's insight:

Looking ahead at the Internet of Things.

Jeff Domansky's curator insight, December 30, 2014 2:17 PM

Looking ahead at the Internet of Things.

Scooped by Jeff Domansky
November 8, 2014 2:53 AM
Scoop.it!

Internet of Things: $3 trillion market in 2020, 30 billion connected things

Internet of Things: $3 trillion market in 2020, 30 billion connected things | Public Relations & Social Marketing Insight | Scoop.it

While most everyone agrees that the Internet of Things (IoT) is poised for explosive growth and represents boundless opportunities – billions of connected things driving trillions in revenue – understanding where the revenue opportunities lie across different technology layers has remained elusive, according to IDC.


The worldwide IoT market is forecast to grow from $1.3 trillion in 2013 to $3.04 trillion in 2020 with a compound annual growth rate (CAGR) of 13 percent.


IDC defines the Internet of Things as a network of networks of uniquely identifiable endpoints (or "things") that communicate without human interaction using IP connectivity – be it "locally" or globally. IDC's view of the IoT ecosystem includes intelligent systems, network equipment, connectivity services, data integration, and often other types of software, applications, services and security....

Jeff Domansky's insight:

Ready for billions of interconnected things? According to IDC, startup vendors are working feverishly to carve out their strategies to attack this market and will drive the innovation pace of larger vendors.

Jeff Domansky's curator insight, November 8, 2014 2:59 AM

Ready for 30 billion interconnected things? Research analysts think so.

Marco Favero's curator insight, November 8, 2014 10:01 AM

aggiungi la tua intuizione ...

Enrico Bazan's curator insight, November 8, 2014 1:19 PM

"There will be no one leader in this market," said Carrie MacGillivray, Vice President, IoT and Mobile Service & Infrastructure. "The market will rely on partnerships, federation, and innovative services to create truly valuable IoT solutions."

Scooped by Jeff Domansky
August 22, 2014 8:08 PM
Scoop.it!

A Second Act For The Internet Of Things | TechCrunch

A Second Act For The Internet Of Things | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it

The ability to control the temperature using Nest or to open your garage door using your smartphone falls under first-order IoT applications. The next phase will be two-fold. It will be about connecting Internet-enabled devices in the home, as well as leveraging data to improve people’s lives and the efficiency of their businesses.


Google is already headed in this direction through Nest’s acquisition of Dropcam. Dropcam provides Wi-Fi-connected web cameras, trackers, and cloud-based storage. Having both Nest and Dropcam allows Google to own a whole host of data about your daily habits and adds another piece of hardware in the home that can communicate with Android devices....

Jeff Domansky's insight:

Can you spell connectedness?

No comment yet.
Scooped by Jeff Domansky
April 7, 2014 2:47 AM
Scoop.it!

Forget the Quantified Self. We Need to Build the Quantified Us | Design | WIRED

Forget the Quantified Self. We Need to Build the Quantified Us | Design | WIRED | Public Relations & Social Marketing Insight | Scoop.it

The ‘Quantified Self’ is a thrilling prospect for some: Massive datasets about oneself can be a new route to self-discovery. But for most of us, the idea of continuous self-tracking is a novelty that results in shallow insights. Just ask anyone who has bought a Fitbit or Jawbone Up which now lies dusty at the bottom of a junk drawer.


For the Quantified Self movement to become truly useful, our gadgets will have to move beyond the novelty of gratuitous behavioral data, which we might call a ‘first degree of meaning.’ They’ll have to address a second degree of meaning, where self-tracking helps motivate people toward self-improvement, and a third degree of meaning, where people can use data to make better choices in the moments when a decision is actually being made. We’re moving closer to those goals, but we’re still not thinking rigorously about the challenges involved. So let’s start....

Jeff Domansky's insight:

Wearable technology, the Internet of Things or the quantifiable self. Call it what you will, it's time to look hard at the challenges ahead for wearable technology.

Jeff Domansky's curator insight, April 7, 2014 2:54 AM

Wearable technology, the Internet of Things or the quantified self. Call it what you will, there are big challenges ahead for wearable technology.

Scooped by Jeff Domansky
February 21, 2014 9:22 AM
Scoop.it!

These six organizations secretly run the Internet

These six organizations secretly run the Internet | Public Relations & Social Marketing Insight | Scoop.it

Who runs the Internet? Is it Google, the global search leader that trades fantastic free services for borderline frightening insights into user behavior? Is it Apple, whose iPhones and iPads are reportedly used to connect people to the Internet more than any other mobile devices on the planet by a massive margin? Is it the Illuminati? According to a new feature from the team that taught us how to disappear online, there are actually six organizations that secretly run the Internet and you might not have considered any of them.


A new piece from the team at WhoIsHostingThis.com digs intoanother area of the Internet that most users don’t think about. According to the firm, there are six organizations that have a tremendous amount of power over the Internet and Google, often considered the king of all things Web, is not among them....

Jeff Domansky's insight:

Cue the conspiracy theme song. An interesting look inside the Internet.

No comment yet.
Scooped by Jeff Domansky
January 18, 2015 4:33 PM
Scoop.it!

What's holding back the Internet of things?

What's holding back the Internet of things? | Public Relations & Social Marketing Insight | Scoop.it
The tech world is abuzz with interesting possibilities for the Internet of Things (IoT) lately, but regular folks haven’t caught up yet. Why the enthusiasm gap? That’s the question that Affinnova, a Nielsen company, set out to answer in a recent study of nearly 4,000 consumers.

First, it’s worth noting that while people have great faith in technology to come, even early adopters have trouble articulating what they would want from smart products. While 57 percent of all consumers who responded to this study strongly agree that the IoT will be “just as revolutionary as the smartphone” for our culture, they can’t explain how or why. Furthermore, 92 percent say that it’s very difficult to pinpoint what they’d want from smart objects, but they’ll know it when they see it.

Given this blind spot, the study presented nearly 4,000 consumers with different “smart” product concepts, giving them the opportunity to choose which actual features and items they might be interested in.
Jeff Domansky's insight:

A very interesting look at consumer's interest in the Internet of things and marketers should be paying attention.

Jeff Domansky's curator insight, January 18, 2015 4:35 PM

A very interesting look at consumer's interest in the Internet of things and marketers should be paying attention.

Scooped by Jeff Domansky
January 14, 2015 3:16 AM
Scoop.it!

How much is the Internet of everything worth? Cisco says $19 trillion - CNET

How much is the Internet of everything worth? Cisco says $19 trillion - CNET | Public Relations & Social Marketing Insight | Scoop.it

Are you curious why everyone is talking about the Internet of everything? Cisco CEO John Chambers gives 19 trillion really good reasons.


Chambers believes the Internet of everything, also known as the Internet of things, will create $19 trillion (yes, that's with a "t") in economic benefit and value over the next decade.


The Internet of things is the concept that any device that could use an Internet connection should get one, allowing it to talk with other devices on the network. It's widely believed to be the next catalyst for innovation in the tech world, with seemingly every major player looking at ways to connect more products together....

Jeff Domansky's insight:

The Internet of everything will have five to 10 times the impact on society as the Internet itself, says Cisco CEO John Chambers.

Jeff Domansky's curator insight, January 14, 2015 9:37 AM

The Internet of everything will have five to 10 times the impact on society as the Internet itself, says Cisco CEO John Chambers.

Scooped by Jeff Domansky
January 5, 2015 9:11 PM
Scoop.it!

Infographic: Why the 'Internet of Things' Hasn't Really Caught On Yet

Infographic: Why the 'Internet of Things' Hasn't Really Caught On Yet | Public Relations & Social Marketing Insight | Scoop.it
With all the hype about the Internet of Things—new connected products intended to bring greater efficiencies and simplicity to life—it may be surprising how few consumers are actually adopting these new technologies. 


"Despite predictions of rapid growth for smart products in the near future, the Internet of Things has yet to secure a foothold in the mainstream consumer market," notes a new exploratory case study by Affinova, which asked consumers to evaluate more than 4 million product concept variations and identify the most desired products and functions. The company said its research sheds light "on key consumer preferences and barriers to mainstream adoption of smart products."

One such barrier is a lack of understanding of what smart products are available and what their advantages and limitations are. While 57 percent of all consumers strongly agreed that the Internet of Things will be "just as revolutionary as the smartphone," they don't know how or why—92 percent told Affinova its very difficult to pinpoint what they want from smart objects, but feel that they'll know it when they see it....

Jeff Domansky's insight:

Here's a thoughtful perspective on the Internet of things from Adweek.

Jeff Domansky's curator insight, January 5, 2015 9:17 PM

Here's a thoughtful perspective on the Internet of things from Adweek.

Cheryl Cruz's curator insight, April 18, 2015 11:52 AM

No matter how smart the technology get, humans still hold reservations about using it to completely conduct all their daily activities. Should smart technology just be another convenience we can access when we want or become the New normal?

Scooped by Jeff Domansky
December 22, 2014 10:43 PM
Scoop.it!

The Internet of Things: Sizing up the opportunity | McKinsey & Company

The Internet of Things: Sizing up the opportunity | McKinsey & Company | Public Relations & Social Marketing Insight | Scoop.it
The semiconductor industry has been able to weather the fallout from the global financial crisis and realize several years of healthy growth—in part because of the widespread adoption of smartphones and tablets, which created demand for mobile and wireless applications. The industry’s average annual growth rate between 2010 and 2013 was about 5 percent. Could the same sort of growth result from widespread adoption of the Internet of Things? Many semiconductor players have been asking themselves just this question.

The Internet of Things refers to the networking of physical objects through the use of embedded sensors, actuators, and other devices that can collect or transmit information about the objects. The data amassed from these devices can then be analyzed to optimize products, services, and operations.


Perhaps one of the earliest and best-known applications of such technology has been in the area of energy optimization: sensors deployed across the electricity grid can help utilities remotely monitor energy usage and adjust generation and distribution flows to account for peak times and downtimes. But applications are also being introduced in a number of other industries. Some insurance companies, for example, now offer plans that require drivers to install a sensor in their cars, allowing insurers to base premiums on actual driving behavior rather than projections.


And physicians can use the information collected from wireless sensors in their patients’ homes to improve their management of chronic diseases. Through continuous monitoring rather than periodic testing, physicians could reduce their treatment costs by between 10 and 20 percent, according to McKinsey Global Institute research—billions of dollars could be saved in the care of congestive heart failure alone....

Jeff Domansky's insight:

Good overview of Internet of Things trends

Richard Platt's curator insight, January 3, 2015 10:00 PM

Well thought through analysis - very relevant if you're in a high tech firm

Scooped by Jeff Domansky
October 13, 2014 10:16 AM
Scoop.it!

The 'Internet of Things' Will Be The World's Most Massive Device Market And Save Companies Billions

The 'Internet of Things' Will Be The World's Most Massive Device Market And Save Companies Billions | Public Relations & Social Marketing Insight | Scoop.it

The Internet of Things (IoT) is beginning to grow significantly, as consumers, businesses, and governments recognize the benefit of connecting inert devices to the internets.


In an all-new report from BI Intelligence, we examine what is currently driving growth in the Internet of Things and how various sectors of the economy will embrace IoT innovations. Here are a few of the key findings from the BI Intelligence report....

Jeff Domansky's insight:

Sudden impact? The Internet of Things industry will soon encompass the largest device market in the world.

No comment yet.
Scooped by Jeff Domansky
July 26, 2014 10:50 AM
Scoop.it!

How Small Business Can Leverage the Internet of Things | Internet of Things Journal

How Small Business Can Leverage the Internet of Things | Internet of Things Journal | Public Relations & Social Marketing Insight | Scoop.it

...Small companies can bolster their business significantly by leveraging this technology properly. Owners who come up with a comprehensive IoT strategy will be well equipped to manage a business in the ever-changing 21stcentury.


According to CMSWire.com, many companies will need to start by updating their IT assets. "Add new devices, connect them to the cloud and enable them to talk to each other."


Businesses must harness the power of technological connectivity in order to serve and understand their customers better.Small businesses should first consider using IoT to collect customer data. The technology allows companies to easily and cost-efficiently collect new data which will offer invaluable insights about ways to improve business or keep up with the competition....

Jeff Domansky's insight:

Very interesting article and tips on how small business can leverage the Internet of Things.

No comment yet.
Scooped by Jeff Domansky
March 12, 2014 1:53 AM
Scoop.it!

The Internet of Things Taught My Dog to Text

The Internet of Things Taught My Dog to Text | Public Relations & Social Marketing Insight | Scoop.it

Adventures with a new platform called SmartThings.


Imagine coming home after work. Your door unlocks as it senses you approaching. When you step inside, the lights come on and the thermostat adjusts to the perfect temperature. If you’ve reached your fitness goals for the day, your TV turns on and a machine pours you a glass of whiskey. If you haven't, your stereo plays “Eye of the Tiger,” prompting you to get dressed for the gym. Hours later, when you climb into bed, your door locks automatically and soothing ocean sounds play; when you wake up the next morning, your coffeemaker starts brewing.


This sounds like a Jetsons plot premise, but it's what we've been promised by futurists in Silicon Valley for years. They call it “the Internet of Things” — a system where every object is connected to every other object via the Internet — and until recently, it was a kind of amorphous geek fantasy, reserved in practice for early adopters and the ultrarich. (Bill Gates has had such a system installed in his mansion for years.) For normal people, though, the Internet of Things has been slow to arrive.


So when a company called SmartThings offered to send me a kit that would help me connect all of the devices in my home, I was skeptical. Why would I need this? How would it help me?


But after a week of testing it, I’m convinced the Internet of Things is almost here. And it could be huge....

Jeff Domansky's insight:

Lots of smart things coupled with dumb ideas. The growth of the Internet of Things.

No comment yet.
Scooped by Jeff Domansky
January 11, 2013 4:59 PM
Scoop.it!

The Internet of Things Has Arrived — And So Have Massive Security Issues | Wired.com

The Internet of Things Has Arrived — And So Have Massive Security Issues | Wired.com | Public Relations & Social Marketing Insight | Scoop.it
Internet. Things. Add the “Of” and suddenly these three simple words become a magic meme -- the theme we’ve been hearing all week at CES, the oft-heralded prediction that may have finally arrived in 2013.

 

While not devoid of hype and hyperbole, the Internet of Things (IoT) does represent a revolution happening right now. Companies of all kinds – not just technology and telecommunications firms – are linking “things” as diverse as smartphones, cars and household appliances to industrial-strength sensors, each other and the internet. The technical result may be mundane features such as intercommunication and autonomous machine-to-machine (M2M) data transfer, but the potential benefits to lifestyles and businesses are huge.

But … with great opportunity comes great responsibility. Along with its conveniences, the IoT will unveil unprecedented security challenges: in data privacy, safety, governance and trust.

 

It’s scary how few people are preparing for it. Most security and risk professionals are so preoccupied with putting last week’s vulnerability-malware-hacktivist genie back into the bottle, that they’re too distracted to notice their R&D colleagues have conjured up even more unpredictable spirits. Spirits in the form of automated systems that can reach beyond the digital plane to influence and adjust the physical world … all without human interfacing....

Jeff Domansky's insight:

Watch for interesting security issues ahead as the "Internet of things" takes hold....

No comment yet.