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Discover the hashtag tracking tools you need to make it easy to create, manage, track and report on social media hashtag campaigns. Are you using hashtags in your social media campaigns? Do you want to find tools to help manage your hashtags? The right tools can help you launch, track and analyze hashtags across social networks.In this article, you’ll discover five tools that make it easy to track hashtags and their related conversations.... 
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The key to making the most of social media is listening to what your audience has to say about you, analysing the data and, finally, reaching social media business intelligence; using all these insights to know your customers better and improve your marketing strategy. If you are a social media rookie, this list of the Top 10 Free Social Media Monitoring Tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch, which brought social media monitoring to a new level, offering a much higher variety of services and in-depth analysis. It all depends on your needs. That being said, let’s take a look at some of the best free monitoring tools...
Jeff Domansky's insight:
I'm willing to bet that you'll find several new-to-you tools on this list. A very good resource.
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Reports on traditional news outlets, such as print and broadcast struggling to be financially viable. are nothing new. In a previous blog post, I quoted a statistic from IBM that claimed 90 per cent of all data has been created in the last two years alone. With the rise of social media and the ability for anyone with access to a computer to create a blog, the supply of possible news sources has exploded since the web gained mainstream acceptance years ago. The public’s demand for content and news has dramatically increased. However, the exponential growth in supply of news sources such as social media, 24-hour news channels, and everything in between, has created a glut of information effectively driving down the value of real news. This is essentially a supply-and-demand problem. Combined with disruptive technology and better methodologies for advertising, traditional media outlets have been forced to make changes to the ways in which they report and monetize news content....
Jeff Domansky's insight:
The challenge of media monitoring and analysis are growing fast.
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Many fear that, given Google Alerts’ recent issues, it will soon join Reader in the graveyard. Here are seven apps to fill the void -- and better than Google did it....
For professional users who are looking to keep track of a product or competitor, Google Alerts’ service has never been ideal. Too often, alerts are missing important data or not being sent in real time. The results are dry in their presentation, making it hard to see across multiple sources. Lastly, the complex syntax and Boolean operators can be challenging for users, leaving them with unwanted results or missing relevant information.
With Google Alerts’ recent performance issues, the door is open for a new hot market. Many companies have taken advantage of the problems and have created solutions to improve where Google went wrong. Ranging from entry- to enterprise-level tools, there are now solutions for any professional to receive the most reliable results in real time. Here are seven options for various needs and budgets:...
Jeff Domansky's insight:
Just in case Google alerts get pulled off the table, each year are seven useful apps to consider.
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Did you know that a recent study revealed that almost half (47 percent) of companies are not monitoring their online social media communities? At all? More than one-third (38 percent) said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four (24 percent) actively measuring the ROI of their social media campaigns. Social media affects your bottom line. Brands that are proactively using these tools see numerous benefits, including a boost in engagement rates with customers, increased sales and partnerships and a reduction in the overall cost of delivering consumer satisfaction.
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As we know various Europeans have been trying it on with Google News. Arguing that their excerpts are breach of copyright for which Google must pay them hefty sums of money.... ... But there’s another case which could lead some to a different answer. This is the one where AP has sued Meltwater. Meltwater runs something very much akin to Google Alerts, or a clippings service if you prefer. AP claimed that the excerpts which it took from AP’s work were too large to qualify under fair use. And the judge agreed with AP...
Jeff Domansky's insight:
Worth watching for PR, marketing, curation pros.
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The news that Google is shutting down Google Reader on July 1 of this year shook the Internet to its core this week. For many, it is the go-to feed aggregator that made looking deep into the heart of the online world possible from one window, and the news of its demise has us wondering what we'll do next. What next? How about dumping Google Reader and switching to Feedly? In fact, a half-million people already switched in only two days.
Having a sudden influx of 500,000 new users can be a lot to handle for any site, but Feedly seems willing to meet the challenges needed to greet lost Googlers with open arms. In a blog post, a Feedly blogger said the company is committed to keeping the site up and running despite the big jump in numbers. Feedly isn't content to continue existing while hundreds of thousands of new users flock to its shores.
Feedly isn't content to continue existing while hundreds of thousands of new users flock to its shores. The Feedly blog also said the company is committed to adding new features, and to taking suggestions from new users about what they would like those features to be....
Jeff Domansky's insight:
Feedly is working well for me so far oniPhone, Android tablet and PC. Would like A few more "view" choices and more intuitive way to add new streams but so far, so good.
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Monitoring what people say about you or your business online is crucial. It helps build relationships, generate leads and protect your reputation. Using a Social Media Monitoring Tool is really an essential tool that should be part of your social media tool box.
In this article we outline how to use ‘Mention App’ to monitor the web and social media. It is a very comprehensive and effective tool that is well worth exploring.
My personal experience with mention is very positive. I have connected with so many people because mention notified me that they mentioned my name or company name and I wouldn’t have found it without using mention. So the following information is well worth reading!...
Jeff Domansky's insight:
Valuable tool from my first look at it. Ian Cleary shares a useful, clear overview.
Celebritize You's comment,
March 15, 2013 6:11 AM
Sounds pretty interactive and keeps you engaged with your followers, friends, target, clients, customers and potential clients and customers.
Jeff Domansky's comment,
March 15, 2013 1:42 PM
So far I'm finding it useful. Especially with Google cutting RSS Reader in July, tools like this will help.
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Excerpted from article by Search Engine Land: "Bit.ly announced a new set of APIs named Social Data APIs. The new APIs allow you to search for top stories in real time over the Bit.ly URL network. You can quickly see the top URLs and stories for any specific query right now, in real time.
The three types of functions include: 1) True Realtime Search: Search for top stories and URLs in real time by query and geographic area. 2) Attention Spikes: This doesn’t require you to search by keyword, instead the “bursts API” returns the current phrases that are receiving a burst in attention beyond what we would expect. 3) Metadata about URLs: Bit.ly will provide the metadata on URLs based off of keywords, topics, content, language, and location relevance..."... Via Giuseppe Mauriello, massimo facchinetti
Jeff Domansky's insight:
I like the potential for news, trend, issues monitoring...
Kathy E Gill's curator insight,
January 9, 2013 5:05 PM
Bit.ly enters the "discoverability" race (once known as "search").
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Social media has revolutionised the ways in which the game of marketing, advertising and promotion is played. Almost every brand that exists is now roaring out loud on social media. But there is a lot of skepticism over what makes an impact and what goes unheard. To let brands gauge the impact of their efforts and the direction in which they should focus, social media tools were introduced to make managing and analyzing the data that emanated from overflowing conversations easier.
[Useful overview of social media tools ~ ]
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A new report from the Reuters Institute for the Study of Journalism provides further evidence of how social media is shaping news consumption.
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How would you respond if someone asked you to identify the most important shift in PR now and in the next year? One thing is certain. You wouldn’t say “Google is becoming irrelevant.”
Yet that’s precisely what’s happening as social media continues its avalanche of impact on PR and all business.
Dan Verhaege’s post Social Search to Gain 70% of Search by 2013; Google Becoming Irrelevant says it best...
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Many brands see social media as just another megaphone to blast their marketing campaigns and news releases at their customers and prospects. Then they give up because no one seems to care. Why do they fail? These jabberjaws never stopped to listen.
[This Radian6 guide to social media monitoring is a superb resource for PR, social media and marketing pros - JD]
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Real-time social analytics and engagement platform NUVI rolled out a set of key new features this week, including a very cool Twitter Group Monitoring function. Recently used by CNN to track national sentiment in the George Zimmerman trial, NUVI’s visual intelligence platform extrapolates data from millions of sources including Twitter, Facebook, YouTube, Google+, Delicious, Reddit, Vimeo, and Flickr to dish up actionable insights for digital marketers. NUVI reports include text explanations and color-coded charts detailing volume, sentiment, influencers, location, and virality of mentions....
Jeff Domansky's insight:
NUVI launches Twitter monitoring to analyze any set of Twitter users in real-time.
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Why are social networks powerful tools for causes and campaigns? Many times, people begin to engage in activism only after they’ve been attracted by the fun stuff in a campaign — connecting with old friends and sharing photos, for example. When they witness others participating, they’ll be more likely to join the cause. With socializing as the primary draw, it’s become easier for organizers to attract more and more unlikely activists through social media. But once a campaign reaches its critical mass, activists might think about moving to other platforms made with their needs — especially digital security — in mind. Platforms like Facebook and Twitter will remain standard fare for online activism. But the time is right for niche-oriented startups to create tools that can supplement these platforms. Here are a few worth investigating....
Jeff Domansky's insight:
There's some interesting points made about activism for public affairs and PR pros. These five sites are also worth monitoring to keep the pulse of what's going on in activism.
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There are many ways in which reputation-threatening and stakeholder relationship-threatening issues can be identified. Early identification and strategic action are key to dealing with issues successfully. So having tools in place which make it easy and intuitive for a public relations professional to identify issues are a boon for reputation protection and enhancement....
Jeff Domansky's insight:
Craig Pearce has a list of 13 listening and monitoring tools to help you manage your reputation.
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From
mashable
A new news app for the iPad is offering an in-depth look at some overlooked topics in a visually rich formula....
Curating content to feed the hearty appetites of the news-obsessed is a tall order. Readers demand high quality stories that both inform and entertain. Now, a new news app for the iPad is offering an in-depth look at some overlooked topics in a visually rich formula. It's called Track180, it debuts on the iTunes store today, and it may just be a hit with both consumers and third party publishers. Instead of repurposing the news like Circa or Flipboard,
Track180 sends users directly to the site that sources the content, which doesn't rob sites of one of the most valuable commodity of the era: Pageviews. The interface of the app is an in-depth topic exploration with curated content from a team of journalists experienced and trained to contextualize crucial stories. So users get rich multimedia content, multiple sources and perspectives, and a "ripple effect" tool that lets readers explore a given story's impact across topics and social channels....
Jeff Domansky's insight:
A news app worth exploring based on others' early experience.
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From
visual
Carnival cruise experiences multiple technical problems resulting in negative media coverage based on MediaMiser's monitoring and analysis.
Jeff Domansky's insight:
Liked the crisis analysis and infographic creativity.
Jeff Domansky's curator insight,
April 11, 2013 10:38 PM
Useful analysis and nicely presented in this infographic.
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Launched in 2010, Kothari’s mobile news app presents articles as scrollable image tiles. In 2012, he debuted an equally elegant web version. Pulse has now surpassed 20 million users.
The Headliner 1. Text Equals Stress “When we founded Pulse at Stanford, we would interview classmates as they opened all of their RSS subscriptions. They’d cringe because the first thing they saw was all this text, and an inbox that told them the hundreds of stories they hadn’t read. Suddenly, there’s this struggle just to catch up with what’s going on in the world.”...
Jeff Domansky's insight:
You must explore Pulse... it may work very well for you.
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The news that Google will be retiring its Reader service has been met with criticism by many circles. A dedicated fan base has been left out in the cold and have been given three months to now look for an alternative service.
... Before you start looking, you should first download your Google Reader data from Takeout. By following the link here, you can download all your data on a handy xml file. Google says that it should be easily transferable to alternative services, but that really depends on whether said services are allowing users to do this. Some like Feedly already do, but other services will quickly follow suit. Even if you don’t use the file straight away, it’s handy to have for future reference....
Jeff Domansky's insight:
This is very smart advice if you're a Google Reader user. I recommend you follow this advice if you want to preserve your RSS data.
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Tech site develops predictive platform to monetize traffic surges
In an analytics-obsessed Web climate, everyone is chasing the big story. The problem is, more often than not, big breakout traffic scoops yield attention, eyeballs and notoriety, but very few dollars. Last month, Deadspin broke the story on the Manti Te’o girlfriend hoax, netting the site nearly 4 million pageviews. But as Gawker Media mentioned publicly following the story, the company had no technical solution in place to monetize an unforeseen surge in traffic.
Gawker is not alone. Web publishers have struggled across the board with this, which is why Ars Technica has been hard at work with what could be a viable solution.
At Ars Technica, Condé Nast’s 15-year-old high-brow tech site, Ken Fisher and his small in-house team were lamenting the traffic conundrum when they decided to build a real-time dashboard geared toward examining pageviews with a predictive eye toward recently posted articles that are poised to trend. "Within two days we found it was working really well," explained Ars editor in chief Fisher. “We were identifying within an hour stories that would go on to do 900,000 views. And these were not pieces you’d hear by title and think, ‘That’s going to be killer.’ One was titled, Quantum Networks May Be More Realistic Than We Thought.”...
Jeff Domansky's insight:
This is a really intriguing idea and potential for publishers and other media. On the other hand, it makes "page view journalism" even closer to reality.
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Whether you needed a time-saver, analytics or just to engage your followers, 2012 offered a plethora of new social media tools.
With the Twittercycle replacing the traditional news cycle and social media etiquette evolving, social media management tools can help you harness the power of social media in your reporting--and prevent social networking overload.
Here are some of the year's best new social media tools:...
Jeff Domansky's insight:
Several new tools that are valuable for PR and marketing too.
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Compared with the rest of Europe, UK PR agencies are least happy with their media monitoring, and are keen to find a comprehensive way to measure social media claims latest research...
Social media monitoring is no easy task. The technological and logistical challenges are significant. Kantar Media company Press Index has just published a survey on social media and media monitoring practices in public relations agencies across Europe, and it paints a mixed picture.
Clemence de Termont heads up Press Index in the UK. She believes that the results suggests PR agencies may be spending too much time on this task and need to review whether they are getting the most out of their current media monitoring solutions.
UK PR agencies are the least confident about monitoring tools. As de Termont explains: “Most of those surveyed believe they have the necessary tools to effectively monitor the media, but In the UK only 53 per cent of respondents share such confidence, reflecting a more advanced and demanding market."...
[Interesting look at social media monitoring challenges ~ Jeff]
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Knight News Challenge winner Watchup aggregates videos from YouTube for a new iPad app that lets users customize their own mini-newscasts.
Watch-whenever-you-want Family Guy reruns are great — but have you ever wished there was a Hulu for the news? The team behind Knight News Challenge winner Watchup hopes so.
Watchup is an iPad app that lets users curate their own newscasts. Pick 10 stories from 10 channels, then lean back with your morning coffee and watch as the stories roll past without user intervention. Channels cover topics like finance, technology, breaking news, business, and other news categories. The app comes preloaded with 10 channels, but users will be able to customize from a list of about 40 total....
[For time-strapped business people this quote says it all: "The whole experience is about bringing down the discovery point to just a few seconds." - JD]
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From
gigaom
While video lovers have gotten more social services that highlight interesting clips, it's still hard to construct a more comprehensive look at video news.
That’s the gap that New York state startup Newslook is trying to fill with a new iPad app that allows users to construct channels of their favorite news subjects on the fly....
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Very useful social media tools. Well worth checking out if you are looking for tools to help you track key topics with hashtags.