Public Relations & Social Marketing Insight

The modern buying journey is far more complex than in the past, we’d almost go as far as saying that no two buying journeys are totally alike anymore. A multitude of touch-points in the build up to a purchase gives brands a myriad of opportunities to engage with a consumer, or alternatively lose them.

According to research from Google, for large retailers, social contact will first happen in the middle of a customer’s buying journey 47% of the time. With just under half of your customers potentially influenced at this juncture, a strategy that creates desire and helps to build trusting connections between the consumer and the brand is vital.

Here are 5 ways that Twitter can be one of the strongest bricks in building a bridge over that gap....

Do you struggle to get Twitter followers who actually produce results for you in your business?

Social media isn’t a popularity contest – it’s a tool to connect us with the people and things that matter most in our lives. When it comes to Twitter, it’s possible to have 50,000 meaningless followers that do nothing for your business while another person may have 1000 followers that are highly active and engaged.

Which would you rather have? I know I would always choose the 1000 highly engaged followers over 50,000 followers that never end up doing anything to forward my objective for being on Twitter in the first place.

If you’re a data wonk or just a social media nerd like me, you’re going to LOVE Twitter analytics. The good news is, its easy to acess and simple to use. Start by logging into your account.

Visit  https://analytics.twitter.com/user/[your twitter handle here]. You should see a blue box right up top that offers you access to your “Tweet Activity Dashboard.” Click it. If you don’t see the box, you can get to your analytics by visiting https://ads.twitter.com and selecting “Analytics” from the dropdown menu on top.

What Analytics Matter?
To determine what analytics are most valuable to you, start by revisiting your goals. What are you trying to accomplish through your social media presence? Is it reach (are you trying to reach the widest audience?)? If so, you’ll want to see when your tweets are getting the most organic reach and how your followers are trending. Are you growing your follower base? Is there a time when some tweets do better than others?...

Twitter works on three basic things- understanding how it actually works, listening to your target audience and Tweeting right content at right time. The first two are individual choices and skills, but the third one is tricky because it also includes what to Tweet? This can be enhanced by various measures. Here I have tried to consolidate a list of ideas you can use for your Twitter posts....

It’s Twitter contest time! We have the must-see ideas and examples to get you inspired. Once you’ve checked out Twitter’s contest guidelines, and you’re ready to get creative, here’s seven Twitter contest ideas and examples to help you plan an excellent contest of your own.

...At the moment, the updated search bar is pretty basic. Twitter plan to continue upgrading as time goes on, and more and more advanced features will become available over time. Still, you're able to set a few parameters, such as the dates you search between and whose posts you're combing through. In other words, you can choose to search a certain person’s tweets between December and January of last year, and you can choose to only search for tweets which contain the hashtag #christmas.

This allows you to track people's changing opinions over time.For those who understand coding and binary and scary words, Twitter have explained their new search bar in impossible amounts of detail over at their official blog post. If you speak fluent binary, check it out. If you don't, all you need to take away from this article is that Twitter is now even more powerful than it was before.

If you want to generate more leads through social media for your business while enhancing the relationships of both your followers and customers then Twitter Advanced Search can help.Conversation and word of mouth are two powerful forces on Twitter, which allows users to narrow in on their target market through this powerful search tool, which is free to use and is a great piece of the puzzle to implement....

Twitter can feel like a crowded subway station at rush hour—everyone pushing past each other to get where they need to go. But in the Twittersphere, where exactly is the destination?

"People really have defaulted in social media to just putting out content," says Gary Vaynerchuk, founder of social media brand consulting agency VaynerMedia. "That's no different than a newsletter or a blog. It leaves an enormous amount of opportunity on the table."...

I realized very quickly that having a barren wasteland of Twitter followers wasn’t going to help me look knowledgeable or trustworthy to any of the websites I wanted to write for. So I set out to find ways to grow both my Twitter account (@nicoleckohler) and WebpageFX’s (@webpagefx).

Nine months later, I’ve added hundreds of new followers to both accounts.These are the three most fruitful, data-backed Twitter strategies I came up with to get more followers, compose better tweets, and ramp up engagement....

Twitter’s Analytics tool has never been super forthcoming about all it can do. From its lackluster announcement of a stellar feature to non-obvious ways of getting at your data, it’s a goldmine without a map. As you start looking at the year’s marketing data, you might logically say, hey, can we analyze how we did on Twitter? From the default Analytics interface, the answer might appear to be no. Luckily, there’s a trick to get the answer you need.

First, log into Twitter Analytics by going to  ads.twitter.com  or  analytics.twitter.com,  depending on what your account is set up for (if you don’t see anything in one, try the other). Next, go to the Tweet Activity section....

Every day more than 500 million tweets get sent!Getting noticed among all this noise is tough. You can’t just tweet & forget about it anymore.

Today HOW you tweet is just as important as WHAT you tweet!

With that in mind, HubSpot recently released new data giving awesome tips on HOW to tweet.

The tips in this HubSpot infographic show you how to optimize your tweets to reach as much as your target audience as possible.

You’re probably already using a couple of these Twitter tips, but I guarantee a few of them are new — and those are the ones that’ll improve your Twitter strategies big time!...