Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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May 13, 2016 4:03 PM
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This chart shows how Amazon is totally crushing its retail competitors

This chart shows how Amazon is totally crushing its retail competitors | Public Relations & Social Marketing Insight | Scoop.it

Big box retailer stocks are getting hit hard Wednesday, following Macy's dismal earnings report.

Macy's shares are down 13%, while some of the largest retailers like Sears, Target, and Nordstrom all dropped by at least 5% during the day.

Amidst all this, Amazon, the online retailer that just opened its first physical store last year, is trading at an all-time high, reflecting a clear shift in consumer behavior.

The growth of online shopping is nothing new. But this chart that compares the 12-month stock movement of Amazon, Walmart, Macy's, Target, and the retail index fund "XRT" clearly illustrate the online retailer's growing dominance in this space:...

Jeff Domansky's insight:

Retailers online and off-line struggle while Amazon crushes it.

Arnaud Dubois's curator insight, May 15, 2016 12:21 PM
Amazon's services are in constant evolution. Its growth is surely not threatened for the moment, on the contrary! Its innovative status is crushing its competitors and in the near future they'll maybe be the major retailer in the world, if they continue like this.
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March 18, 2016 11:07 PM
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Report: Amazon Prime continues march to world domination | Marketer

Report: Amazon Prime continues march to world domination | Marketer | Public Relations & Social Marketing Insight | Scoop.it

In a recent Investor’s Business Daily article, author Max Cherney outlines how Amazon’s new Prime Now is poised to help the retailer’s Prime loyalty programme “destroy the advantage that Walmart, Target and others hope to gain by offering online orders, in-store pickup and stores as warehouses for online deliveries.” Long considered one of retail’s most effective loyalty programmes with a purported 54 million members, the addition of Prime Now in 26 US markets may put Amazon yet another step ahead of the competition in the multichannel retail wars.

Cherney references a recent Wells Fargo report by analyst Matt Nemer that describes Prime Now as “a move to dominate ‘Need it Now’ shopping. Prime Now, available only to Amazon Prime members in those 26 markets, offers free two-hour shipping on over 30,000 products and one-hour shipping for a $7.99 delivery fee. Money quote from Cherney:

Amazon’s push may eliminate a key advantage of physical retailers — the last-mile convenience of being able to get something immediately. As that advantage disappears, so do other advantages touted by brick-and-mortar stores, such as the ability to pick up an online order quickly at your local store… In the research note, Nemer says that Prime Now, though not currently profitable, helps Amazon retain Prime member loyalty and will, with scale, become profitable.

Wells Fargo isn’t the only analyst bullish on Amazon’s Prime investment. In a recent anal...

Jeff Domansky's insight:

Amazon has built e-commerce's smartest loyalty program and leveraged Amazon prime into huge revenue.

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February 26, 2016 10:40 AM
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Browsing through Amazon’s new private-label clothing lines

Browsing through Amazon’s new private-label clothing lines | Public Relations & Social Marketing Insight | Scoop.it

The e-retailer, which has had trouble getting some apparel manufacturers to sell to it wholesale, is now selling apparel for women, men and kids under its own brands. Here’s a close look at these Amazon brands and their prospects.


Amazon.com Inc. over the last eight months rolled out a series of Amazon-owned private-label apparel brands. The lines follow through on plans previously hinted at by Amazon executives, and represent a way for Amazon to become a bigger force in apparel, a segment where it’s been limited by the reluctance of some higher-end fashion brands to sell to Amazon.


KeyBanc Capital Markets analyst Edward Yruma identified the brands in a research note released earlier this week based on his research. Amazon has not commented or confirmed the brands directly, but Internet Retailer located trademark applications filed by Amazon Technologies Inc. for six of the seven brands dating to March 2015. Amazon did not respond to inquiries....

Jeff Domansky's insight:

Will Amazon fashions impact big fashion retailers or brands without its own bricks-and-mortar stores? That depends on how they build and carry out their own e-commerce and mobile strategies.

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November 7, 2015 3:33 AM
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The road to content marketing success is paved with consumer trust.

The road to content marketing success is paved with consumer trust. | Public Relations & Social Marketing Insight | Scoop.it

The online marketplace isn’t afraid of chewing brands up and spitting them out, and it has never been more important for brands to ensure their digital offerings rise above the rest. Here’s why developing a strong sense of consumer trust is do or die…


In today’s digital-first world, consumers have a weapon at hand for cutting through the communication crowding their attention: choice.


When it comes to the services and products they allow into their daily lives, consumers prioritise and discern based on personal interest and time available. The implication for brands is to appreciate that their customers’ attention is a privilege, and to deserve it their content should be personalised.  When executed properly, brands undoubtedly reap the rewards of building and maintaining customer confidence....

Jeff Domansky's insight:

So what does it take to become a category leader when it comes to building and maintaining consumer trust? Amazon knows.

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Rescooped by Jeff Domansky from Cashback Industry Insight - global news, trends & information
January 13, 2015 6:18 PM
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How Amazon tricks you into thinking it always has the lowest prices

How Amazon tricks you into thinking it always has the lowest prices | Public Relations & Social Marketing Insight | Scoop.it

“Amazon may not actually be the lowest-priced seller of a particular product in any given season,” the report reads, “but its consistently low prices on the highest-viewed and best-selling items drive a perception among consumers that Amazon has the best prices overall — even better than Walmart.”

The study was part of a white paper Boomerang released on Tuesday to bring attention to the idea of price perception in e-commerce. The startup has created a “price perception index,” which it described as “a numerical pricing model that captures customer psychology of price perception. It does so by providing a tangible statistic of how a company’s products…are priced, relative to the competition, weighted by customer interest.”...


Via Douglas G Hall
Jeff Domansky's insight:

Here's a fascinating look at Amazon, it's pricing strategies and its product marketing tactics.

Doug Hall's curator insight, January 13, 2015 5:37 PM

Interesting POV on Amazon marketing, pricing and online shopping strategies.

Intelishift's curator insight, January 13, 2015 7:29 PM

They are even very clever with #cloud hosting.

 

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May 11, 2016 5:04 PM
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Amazon Wants To Reshape the Way We Watch

Amazon Wants To Reshape the Way We Watch | Public Relations & Social Marketing Insight | Scoop.it
While assessing the coverage of the launch of Amazon Video Direct—Jeff “Mr. Everything Store” Bezos’ gutsy challenge to YouTube—the figure $3 billion jumped out at me. That’s how much industry analysts estimate Amazon spends on video each year in its relentless drive to dominate on a playing field where YouTube, Facebook, Hulu and myriad others have plenty of pixels in the game. 

Amazon’s multibillion-dollar appetite for video supremacy also includes cable companies as rivals. The product delivery giant recently began to offer its Amazon Prime streaming service, initially available only to those paying $99 a year for a Prime membership, as a standalone, for a $9 monthly fee, a buck less than Netflix. It’s also been cutting deals with myriad players and is eventually expected to offer a tailored bundle of programming services in a so-called “skinny bundle” package to lure the cord-shavers and cutters. 

Yesterday’s Amazon Direct launch is a typically straight shot from the Bezos playbook. It puts a laser focus both on those who create the content, and on the customer experience. In contrast to YouTube, Amazon Direct is allowing those who make the videos to distribute and profit in a variety of ways, including: making their content available to Prime Video subscribers and receiving a per-hour royalty fee; offering them as rentals or sold as subscription through its Streaming Partners Program; and putting the videos up for digital rental or purchase. Producers can also opt to offer videos free in an ad-supported model with a 55% share of revenues—same as YouTube. 
Jeff Domansky's insight:

Amazon everywhere – including on TV and screens large and small.

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March 17, 2016 10:34 PM
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How Retailers Will Survive In The Amazon Era

How Retailers Will Survive In The Amazon Era | Public Relations & Social Marketing Insight | Scoop.it

There’s no way around it—the past year has been rough for retail. Even the stalwarts have taken a hit: Nordstrom had a terrible run on NASDAQ; Macy's cratered, with its stock ending 2015 40% down for the year; and Walmart is shutting down over 250 stores nationwide. Why so much bad news, so fast?

Well, there are a few incidental reasons, such as an economy that has people saving instead of spending, and an unseasonably warm Q4 that kept families away from seasonal purchases, like a new space heater or down jacket. But, it’s also about a little company in Seattle called Amazon, which is steadily eating the world of retail. And when we say eating, we mean in one bite; according to The Motley Fool, about one of every three product searches begins at Amazon.

Just think about what this means for other retailers. A third of their potential customers are starting at their competitors’ front door, leaving them clamoring for scraps and losing costly acquisition dollars (and margin) to the likes of Google and, increasingly, Facebook. And as Amazon enhances Prime, their base of customers grows and becomes increasingly loyal....

Jeff Domansky's insight:

Valuable perspective on retail trends and how it will survive in the Amazon era.

Alvordu Brian's curator insight, March 18, 2016 1:28 AM

Valuable perspective on retail trends and how it will survive in the Amazon era.

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December 11, 2015 2:32 AM
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Study: 50% of shoppers searching Amazon make a purchase

Study: 50% of shoppers searching Amazon make a purchase | Public Relations & Social Marketing Insight | Scoop.it

DIVE BRIEF:

Some 40% of all adults “always” or “most of the time” search Amazon, compared to 10% who say they never do, according to the latest CNBC All-America Economic Survey.


And half of Americans searching Amazon also make a purchase there, compared to the paltry 3% that retailers on average see search turn to purchase, the survey found.


The phenomenon is an all ages affair. While most consumers searching Amazon are in general younger, wealthier, better educated, and more likely to live on the West or East coasts, Amazon also snags 41% of American consumers 65 years old or older for search on its site, and almost half of them also buy....

Jeff Domansky's insight:

Research report shows the power of Amazon in the consumer's journey to purchase.

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August 28, 2015 1:32 AM
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Jeff Bezos' non-denial denial of the New York Times Amazon takedown | Josh Bernoff

Jeff Bezos' non-denial denial of the New York Times Amazon takedown | Josh Bernoff | Public Relations & Social Marketing Insight | Scoop.it

The New York Times published a brutal takedown of Amazon culture this past weekend. Amazon CEO Jeff Bezos sent around an internal email to deny the charges. But Bezos’ reply is so weak, it makes you wonder if his heart it is in it.

Jeff Domansky's insight:

John Bernoff takes apart Jeff Bezos' defense - "non denial denial" - of Amazon and its workplace practices and criticism.

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February 20, 2014 7:15 PM
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33 Amazing Amazon Statistics (Feb 2014)

33 Amazing Amazon Statistics (Feb 2014) | Public Relations & Social Marketing Insight | Scoop.it

Amazon sure has evolved over the past 20 years. Starting out as predominantly an online bookstore, they have grown significantly into the digital retailer of choice for consumers in the U.S. and beyond.


So here you have it: every interesting Amazon statistic I could dig up.  As always, if I stumble across more Amazon statistics that are worth sharing I will be sure to update this post....

Jeff Domansky's insight:

Interesting stats from Craig Smith.

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