Public Relations & Social Marketing Insight

AgaIn marketing, we’ve updated the Pareto principle in referring to products where 80% of the product is consumed by only 20% of consumers — called the heavy half. Most products don’t display the Pareto principle. Dog food does — most dog food is consumed by big dogs (no surprise there).We are going to deal with one of the key aspects of the 80-20 rule, which is thatroughly 80% of the effects come from 20% of the causes.

This means that, in general, 80% of your posts should be aimed at keeping your followers engaged and interested in your topic, while 20% of your posts should be product pitches and serious business topics that end up making you money. But first thing’s first, let’s get this story under way....