Public Relations & Social Marketing Insight

After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results.

Google Posts is now rolling out to all small businesses that use the Google My Business (GMB) platform.

Google just announced the rollout late this afternoon. A couple of weeks ago, the company moved Google Posts into GMB, and that is where you can access it now — on both the desktop and the Google My Business Android and iOS apps.

Go to your GMB account and click on “Posts” on the left-side menu when you are in your Google business listing....

Most of you work in organizations where Microsoft Word and Microsoft Excel are standard.

If you’re writing anything interesting, you’re collaborating. And if you’re collaborating, Google Docs and Google Sheets are indispensable tools.

Most of you work in organizations where Microsoft Word and Microsoft Excel are standard. They’re comfy and familiar. If you send a file in those formats to somebody, you know they can read it. So why bother with Google?

Here’s why: the more collaborative the task, the better Google’s tools are. They key is that you can all work on a piece of content at the same time. Here are three great examples:...

Have you ever wondered how Google works? Sure, it has a complex algorithm that looks at hundreds of variables, but in simple terms…do you know how Google works?

To help you get a better understanding of Google’s algorithm as well as to show you how some of Google’s features work, I’ve created an animated infographic to explain the whole process....

Reading “No, SEO isn’t dead,” or some form thereof, from the search pundits is almost as annoying as reading that it is dead from people who don’t know any better. But over a month ago, Google released its latest algorithm, Hummingbird, and that’s stirred the SEO pot just a bit.

What makes the announcement of this change last month so important is that this isn’t just an update, like Panda or Penguin. This is an actual algorithm change, and we haven’t seen one of those since 2010 when Google launched Caffeine. There haven’t been a lot of details released by Google, except to say that this latest change was designed to serve the way we search now, instead of the way we searched ten years ago.

So what does this mean for search? It’s means it’s evolving into another creature. This post serves as a comprehensive, one-stop-shop for the best Google Hummingbird information available on the web. We’ve curated news, blog posts, opinion pieces and more from industry experts and trusted resources, and broken it down for you into an easily absorbable digest...

Content marketers seek to answer peoples’ questions. And when people have questions, they turn to Google.

Which means that our content must appear prominently in search.

As an Account Manager at NewsCred, I’ve had the pleasure of working with some of the most innovative and advanced content marketers in the business. Despite them leading the content marketing space, many still struggle to get their content in the top spaces of Google’s search engine results pages (SERPs), unless they invest in paid search.

The good news is that there’s a fairly untapped opportunity to rank even higher than the first result on the page: Google answer boxes....

Important SEO advice....

In a recent video published by Google’s head of search spam, Matt Cutts talks about: Are blog comments with links spam? In short, most of the time, commenting and leaving links to your site or resources is not directly spam but like anything, it can be abused. Matt offers some tips on how to make sure your comments are not considered spam by Google or the site you are leaving it on....

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.