Public Relations & Social Marketing Insight
444.7K views | +1 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
January 16, 2017 1:12 AM
Scoop.it!

The End to Data as We Know It? - eMarketer

The End to Data as We Know It? - eMarketer | Public Relations & Social Marketing Insight | Scoop.it

It's going to get a lot more difficult for internet companies to track users and deliver more targeted advertising if new privacy rules from the European Union pass.


One of the proposals put forward by the European Commission is to streamline cookies. The new rules would give users more control over their settings, and users would be able to accept or refuse the tracking of cookies, as well as other identifiers. The proposal is designed to protect personal data.


Widespread adoption of mobile devices has already made it difficult to understand consumers' digital behavior as they move from desktop to mobile because the cookies that were relied upon for tracking behavior in desktop browsers are limited in mobile browsers....

Jeff Domansky's insight:

EU proposes new legislation to protect user privacy. And marketing ponders the fate of data.

No comment yet.
Rescooped by Jeff Domansky from MarketingHits
February 27, 2016 10:52 AM
Scoop.it!

Who Are the 198 Million Ad Block Users?

Who Are the 198 Million Ad Block Users? | Public Relations & Social Marketing Insight | Scoop.it
Popular wisdom says that everyone hates advertisements. It’s why Netflix is so popular, cable subscriptions are steadily declining, and ad blocking has grown from 21 million users in 2009 to 198 million in 2015.  

Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Interesting points of view on ad blocking. Maybe if the ad industry didn't create such terrible content, was less intrusive, more inclusive and actually produced valuable information, people wouldn't ad block? And I was a copywriter for many years! 

Michael Bani's curator insight, February 24, 2016 3:58 AM

Qui sont les utilisateurs d'ad-block

Scooped by Jeff Domansky
July 24, 2016 10:22 PM
Scoop.it!

What's the Deal With Ad Blocking? 11 Stats You Need to Know

What's the Deal With Ad Blocking? 11 Stats You Need to Know | Public Relations & Social Marketing Insight | Scoop.it

It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.

And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)
As a reaction to some of these disruptive online ads, internet users have started installing ad blocking extensions by the millions. In case you're wondering: Ad blockers scan websites for advertising code to prevent them from loading on a browser.

To help marketers get a handle on the state of ad blocking today, HubSpot Research dove deep into the issue to create this report. Below, we've outlined some of they most noteworthy statistics and takeaways from our research to get you up to speed quickly....

Jeff Domansky's insight:

HubSpot shows you all about ad blockers.

No comment yet.