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- Online stores still represent the backbone of the Amazon business model with almost $124 in revenues for 2018 - Amazon has a diversified business model. In 2018, online stores contribute to almost 52% of Amazon revenues, followed by Physical Stores, Third-party Seller Services, AWS, Subscription Services, and Advertising revenues - In 1999 Amazon third-party sales contributed to only 3% of Amazon gross merchandise sales - Amazon third-party sales contributed to 58% of the total gross merchandise sales on Amazon in 2018 - Amazon AWS is the fastest growing business unit, with over $25 billion in sales in 2018 and over $7 billion in operating margins - Amazon is grabbing a growing piece of the digital advertising cake, with about $10 billion in revenues from advertising in 2018 - Amazon core business is in the US, but it is diversified globally
Via Mickael Ruau
