The combination of sample size and tracking in our Share of Ear surveys
allows us to see the changes in audio consumption as they happen.
In our most recent release of data, we found that for the first time, among
18-24 year olds Streaming Audio (that is, audio from Internet pureplays
from Pandora, Spotify, and their ilk) has surpassed Broadcast Radio. As
the nearby graph shows, Streaming has now inched ahead, 29%-28% among this
young age group.
This advantage comes despite the fact that for audio consumption in the
car, streaming is as yet quite small. Despite this disadvantage, streaming
wins at-home and at-work in sufficient amounts to surpass radio overall.
We will of course keep tracking this age group and all others as well as
the dynamic audio landscape evolves.
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