Darkplanneur admire l'ambitieuse nouvelle campagne publicitaire d'Adidas: en effet, la mythique marque aux 3 bandes crée l'évènement pour cette rentrée 2012 avec une campagne brillante pour annoncer le retour d'1 de ses plus emblématiques ambassadeurs,...
Instagram is still less than 2 years old but with close to 100 million users brands around the world are starting to see it as a platform where they s...
Yes, we have stolen the six paintings. We activate old art to create new art. We have hidden the paintings in this game. Your search will shape The Spiral into the most valuable work of art.
Un superbe dispositif transmedia mis en oeuvre par Arte.
Les campagnes de publicité mêlent habilement art et storytelling au service de la communication de marque. ... Le storytelling des marques : l'art et la communication pour toucher le consommateur. 19 juin 2012.
Via Matthieu Dufour
Vecteur de brand content, le consumer magazine revient sur le devant de la scène avec le digital. À côté des magazines papier se multiplient les plateformes éditoriales sur le Web. Extraits du 'Focus Média' publié dans le dernier Marketing Magazine.
Pour promouvoir ses nouveaux camions Volvo FH, la marque suédoise fait dans l’original en s’associant à Faith Dickey, tenante du record du monde de Slackline.
Content - As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around ...
Content - Sometimes, the hardest topics to talk about are those closest to you. So when businesses have to share their stories, they stumble. This colorful infodoodle slide show can help draw ...
As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film. Find out more here, http://www.facebook.com...
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