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Faber Content | marketing et contenus
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August 30, 2012 5:11 AM
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Marketing traditionnel vs Marketing de contenu : les 7 différences

Marketing traditionnel vs Marketing de contenu : les 7 différences | Faber Content | marketing et contenus | Scoop.it
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August 30, 2012 5:09 AM
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Les Dumas : la websérie de Bouygues Telecom

Les Dumas : la websérie de Bouygues Telecom | Faber Content | marketing et contenus | Scoop.it
Les Dumas est la famille de la web série éponyme lancée par Bouygues Telecom et DDB Paris.
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August 29, 2012 4:54 AM
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Old Spice Muscle Music

OLD Spice continue sa saga. Ils sont vraiment perchés. Superbe travail.

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August 28, 2012 10:16 AM
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Recup et détournement

Recup et détournement | Faber Content | marketing et contenus | Scoop.it
© Concept by Christophe Pilate | Creative | Art Director | www.krizo.fr...
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Rescooped by Fabrice from Kitty news
August 27, 2012 6:27 AM
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Sans doute la meilleure campagne publicitaire de cette rentrée 2012, "Adidas #The Return"

Sans doute la meilleure campagne publicitaire de cette rentrée 2012, "Adidas #The Return" | Faber Content | marketing et contenus | Scoop.it
Darkplanneur admire l'ambitieuse nouvelle campagne publicitaire d'Adidas: en effet, la mythique marque aux 3 bandes crée l'évènement pour cette rentrée 2012 avec une campagne  brillante pour annoncer le retour d'1 de ses plus emblématiques ambassadeurs,...

Via Aurore Leoger
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August 27, 2012 3:55 AM
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33 Brands Using Instagram The Most Effectively

33 Brands Using Instagram The Most Effectively | Faber Content | marketing et contenus | Scoop.it
Instagram is still less than 2 years old but with close to 100 million users brands around the world are starting to see it as a platform where they s...
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August 23, 2012 1:50 PM
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28 Creative PowerPoint and Keynote Presentation Designs

28 Creative PowerPoint and Keynote Presentation Designs | Faber Content | marketing et contenus | Scoop.it

This one is for project manager sensei.


Via Frédéric Ramet
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Rescooped by Fabrice from De la com : interne ou non #job#news
August 23, 2012 8:40 AM
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Le transmedia européen façon Arte : The Spiral

Le transmedia européen façon Arte : The Spiral | Faber Content | marketing et contenus | Scoop.it
Yes, we have stolen the six paintings. We activate old art to create new art.
We have hidden the paintings in this game. Your search will shape The Spiral into the most valuable work of art.

 

Un superbe dispositif transmedia mis en oeuvre par Arte. 

 

Explication ici : http://tvmag.lefigaro.fr/programme-tv/article/serie/71092/the-spiral-le-dispositif-inedit-d-arte.html

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August 22, 2012 4:47 AM
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ONF : 10 choses à garder à l’esprit pour la production multimédia - davduf.net

ONF : 10 choses à garder à l’esprit pour la production multimédia - davduf.net | Faber Content | marketing et contenus | Scoop.it
Les bons conseils de l'ONF (Office national du Film). 1. Le bon sujet.
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Rescooped by Fabrice from Art, marketing, communication et web 2.0
August 21, 2012 5:12 PM
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Le storytelling au service de l'art et de la communication

Le storytelling au service de l'art et de la communication | Faber Content | marketing et contenus | Scoop.it
Les campagnes de publicité mêlent habilement art et storytelling au service de la communication de marque. ... Le storytelling des marques : l'art et la communication pour toucher le consommateur. 19 juin 2012.
Via Matthieu Dufour
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Rescooped by Fabrice from De la com : interne ou non #job#news
August 21, 2012 4:16 PM
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THE RISE OF Content 4.0

THE RISE OF Content 4.0 | Faber Content | marketing et contenus | Scoop.it
INFOGRAPHIC:The Rise Of Content 4.0...
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August 21, 2012 5:31 AM
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La nouvelle génération de consumer magazines

La nouvelle génération de consumer magazines | Faber Content | marketing et contenus | Scoop.it
Vecteur de brand content, le consumer magazine revient sur le devant de la scène avec le digital. À côté des magazines papier se multiplient les plateformes éditoriales sur le Web. Extraits du 'Focus Média' publié dans le dernier Marketing Magazine.
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August 21, 2012 5:16 AM
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Brand contant façon Volvo Trucks : The Ballerina Stunt

Brand contant façon Volvo Trucks : The Ballerina Stunt | Faber Content | marketing et contenus | Scoop.it

  Pour promouvoir ses nouveaux camions Volvo FH, la marque suédoise fait dans l’original en s’associant à Faith Dickey, tenante du record du monde de Slackline.

 

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August 30, 2012 5:09 AM
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Les cles du contenu de marque

Les cles du contenu de marque | Faber Content | marketing et contenus | Scoop.it
Version complète du livre blanc sur les contenus de marque.
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August 29, 2012 12:25 PM
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Is This the Future of Content Marketing? Transmedia Storytelling Emerges

Is This the Future of Content Marketing? Transmedia Storytelling Emerges | Faber Content | marketing et contenus | Scoop.it
Content - As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around ...
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August 29, 2012 4:01 AM
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Plume Interactive : écriture web et ergonomie éditoriale par Eve Demange

Plume Interactive : écriture web et ergonomie éditoriale par Eve Demange | Faber Content | marketing et contenus | Scoop.it

UN blog à découvrir.

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August 27, 2012 10:14 AM
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21 Types of Content We Crave | Content Marketing Institute

21 Types of Content We Crave | Content Marketing Institute | Faber Content | marketing et contenus | Scoop.it
What type of content universally resonates with people? Here are 21 ideas.
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August 27, 2012 6:18 AM
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Famous Logos And The Cost Of Designing Them - DesignTAXI.com

Famous Logos And The Cost Of Designing Them - DesignTAXI.com | Faber Content | marketing et contenus | Scoop.it
Famous Logos And The Cost Of Designing Them - DesignTAXI.com...
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August 24, 2012 6:21 AM
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How to Tell Your Company's Story: Eight Questions to Get You Started [Slide Show]

How to Tell Your Company's Story: Eight Questions to Get You Started [Slide Show] | Faber Content | marketing et contenus | Scoop.it
Content - Sometimes, the hardest topics to talk about are those closest to you. So when businesses have to share their stories, they stumble. This colorful infodoodle slide show can help draw ...
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August 23, 2012 8:45 AM
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Transmedia façon Canal : Inside Engrenages

Transmedia façon Canal : Inside Engrenages | Faber Content | marketing et contenus | Scoop.it
Pendant 7 jours, vous suivrez un reporter en immersion dans le groupe du capitaine Laure Berthaud, au sein de la 2ème DPJ.
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August 23, 2012 4:09 AM
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Latitude Future Of Storytelling - phase 1

Latitude Future Of Storytelling - phase 1 | Faber Content | marketing et contenus | Scoop.it
Latitude Future Of Storytelling - phase 1...
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August 22, 2012 4:40 AM
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LG crée une version géante de sa page Facebook

LG crée une version géante de sa page Facebook | Faber Content | marketing et contenus | Scoop.it
Retrouvez l'essentiel de l'actualité des médias sociaux : Articles, infographies, vidéos, concours et buzz...
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Rescooped by Fabrice from Art, marketing, communication et web 2.0
August 21, 2012 5:11 PM
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Le nouvel opus hypnotique de Chanel Beauté

Le nouvel opus hypnotique de Chanel Beauté | Faber Content | marketing et contenus | Scoop.it

Via Matthieu Dufour
Manon's comment, October 10, 2012 12:50 PM
This article inspire me.
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August 21, 2012 6:07 AM
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Top 5 Reasons Web Marketing Now Relies on Content Strategy | Business 2 Community

Top 5 Reasons Web Marketing Now Relies on Content Strategy | Business 2 Community | Faber Content | marketing et contenus | Scoop.it
It’s very rare that anyone prefers the packaging of an item to its contents.
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August 21, 2012 5:17 AM
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The LEGO® Story

As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film. Find out more here, http://www.facebook.com...
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