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Avec les réseaux sociaux, les marques ont besoin de traduire leur identité dans les codes du web 2.0. Cette transition ... 
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With businesses needing to become more creative with the types of content that they are creating it is becoming ever more important to have a range of skills...
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Pointée du doigt par le gouvernement depuis l'annonce faite par le groupe PSA de la suppression de 8 000 postes en France, la famille Peugeot riposte.
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Content curation is a hot topic. Everyone, it seems, has an opinion on curation as the social tool of the moment.
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Le marketing de contenu vient d'être couronné roi par de nombreuses entreprises, surpassant le marketing de référencement, les relations publiques et même les médias traditionnels. Via Christian Amauger
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On ne le dira jamais assez : mes médias cherchent du contenu en permanence...aus US comme en France.
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I've put my talk from Content Marketing World 2011 into a short 15 minute presentation - discussing what I've learned from classic storytelling techniques and how it applies to content marketing.
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Although there is no exact formula to making a perfect landing page, there are some common rules of thumb to increase your chances of making a winning one. The infographic is a great place to begin.
Via Mickaël GESLIN
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Le google writing, explications et techniques pour les débutants en référencement. Apprenez à rédiger pour Google et vos visiteurs.
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Un dossier complet sur les formulaires Google, outils et autres produits qui vont permettre aux annonceurs et éditeurs de contenu d'optimiser leur visibilité...
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Comparatif de solution de curation dans un document synthétique.
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![La conception pour les sites Web Mobile[ Usaddict: Ressources sur l’ergonomie des interfaces (le blog Usabilis)] | Faber Content | marketing et contenus | Scoop.it](https://img.scoop.it/iaR4dDyZM7ItvDzFy9qIozl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Les ventes de Smartphones et de Tablettes tactiles ne cessent de progresser et la nécessité de concevoir des sites Web spécifiques devient incontournable.
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UX (User Experience) is all those elements and factors related to the user's interaction with a particular environment or device which generate a positive or negative perception of th...
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Voici venue une nouvelle (énième serait-on tenter de dire) appli mobile de partage. A mi chemin entre le partage de vidéos et de photos, Ptch propose de vous aider à créer vos diaporamas et de les partager.
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Pour développer votre présence Web, vous devez créez et diffusez des contenus pertinents. Voici quelques options de contenus que vous pouvez promouvoir. Via Christian Amauger
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If your website rankings have changed for the worse as a result of Google’s Panda and Penguin algorithm updates, then you’re probably looking for a new SEO tactics.
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![Companies That Auto-Publish to Social Media Generate 50% More Leads [New Data] | Faber Content | marketing et contenus | Scoop.it](https://img.scoop.it/JljqSddDURSKwy_H7doLszl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Etonnant. En automatisant la publication de contenus vers des réseaux sociaux, les entreprises génèrent plus de lead. Dommage qu'il n'y ait pas une analyse plus approfondie du pourquoi du comment...
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The future of marketing isn’t social media in the the way we think social media is Facebook or Twitter. Via The Digital Rocking Chair
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LA bonne question est : peut-on aujourd'hui concevoir d'autres types de site ??
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Andrea Phillips recently published A Creator's Guide to Transmedia Storytelling. The book provides a taste of the creative and practical con...
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Inbound storytelling is the best way to connect with potential customers, expand your expertise and connect with your readers.
Michael Bosworth, an author and sales trainer, has successfully used “storyselling” in promoting his own work as well as training others to do the same. His underlying theory of why storytelling produces more sales has to do with the way that the left brain and the right brain deal with information.
You’re probably familiar with what neuroscience has told us about the left brain vs. the right brain – the former is more analytical and precise while the latter is more emotion-based and creative. During a sales presentation that emphasizes facts, figures and hard-lined data, the left brain takes over. It’s looking for a reason to say no and clarifies everything in black and white.
On the other hand, the right brain is looking for the big picture. It’s the domain of the “gut reaction” and emotional decision making. The right brain influences whether or not a prospect will decide to trust a vendor or buy something.
Storytelling speaks directly to the right brain. When a story is told, the left brain relaxes and the right brain takes over.
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