Le mal chronique des hôpitaux français : gigantisme ...
Les Échos
Les hôpitaux français sont atteints d'une maladie chronique : le gigantisme. Les Urgences sont saturées et les déficits s'accumulent.
Medasys: certification de deux hôpitaux français.
L'Express
La certification HIMSS récompense les hôpitaux européens ayant amélioré leur offre de soins en s'appuyant sur les technologies de l'information et les systèmes de gestion.
The College of Healthcare Information Management Executives (CHIME), representing hospital CIOs, is trying to position its members as leaders in IT implementation and knowledge sharing at the state level by incorporating more social media into a redesigned website. At its annual Fall CIO Forum last week in San Antonio, CHIME unveiled an updated CHIME CIO State Network, StateNet, now with social networking as a focal point.
StateNet is intended to be a communications platform rather than just a repository of information, featuring integration with popular social media tools, including Facebook, Twitter, and LinkedIn, according to Jeffery Smith, CHIME's assistant director of advocacy. "What I call it is an engagement platform," said Smith, who was hired in March to evaluate and improve the site.
"The tagline is, it's a network of networks," Smith told InformationWeek Healthcare. StateNet will now incorporate widgets from other social and professional networking sites and include blogs and discussion forums, convened and moderated by CHIME members serving as state coordinators.
State coordinators are acting as conveners for other stakeholders in health IT, including state hospital associations, government entities, and state chapters of the Healthcare Information and Management Systems Society (HIMSS).
Coordinators will have specific goals and objectives for disseminating best practices and advocating on behalf of health IT professionals. "This isn't meant to supplant anything that's going on [elsewhere], but to supplement it," Smith said. However, he added, "We're really making a push to make it a CIO-led effort."
CHIME tested the new site with a soft launch in August. New Jersey was one of the beta testers, led by Neal Ganguly, VP and CIO at Freehold, N.J.-based CentraState. Since then, a number of stakeholders within New Jersey have joined, including the state’s health IT coordinator, Colleen Woods, who was appointed by Gov. Chris Christie. Currently, 16 states have set up their own pages on the revamped StateNet, according to Smith.
The CIO organization created StateNet in 2009 to serve as a hub for health information exchange (HIE)-related activities in each state. Early this year, the organization published a set of guiding principles for HIE and for the federally funded regional extension centers (RECs) created to assist physician practices and small and rural hospitals with adoption of electronic health records.
CHIME has since seen more interest among its membership in influencing the pending rules for Stage 2 of the Meaningful Use electronic health record incentive program, training health information management professionals to alleviate a workforce shortage, and addressing various elements of healthcare reform. Much of the activities have moved from the national level to states and local markets, though.
"The expansion and refinement of health information exchange operations; rollouts of Regional Extension Center service utilization for stage 1 Meaningful Use; and the development of health IT workforce capacity are all areas where states can and should be engaging with 'boots on the ground,'" StateNet chair Russ Branzell, CIO and VP of Poudre Valley Health System in Fort Collins, Colo., wrote on a CHIME blog.
Les hôpitaux français prennent du retard face à leurs voisins en matière « d’informatique de santé ». Sur LeMonde.fr, Jean-Pierre Thierry plaide pour une action nationale afin d’éviter une fracture numérique française en eSanté.
Le numérique est le levier de croissance nécessaire pour les hôpitaux français.
The fine people at Breakthrough Learning have developed the world's most stressful board game to help foster systems thinking, collaboration, and innovati
Simulating a 24-hour day at a hospital, the patient count at the ER soars when players run the operating room, critical care unit and medical-surgical floor don't collaborate.
Today, 8 out of 10 health consumers are visiting hospital websites. But up to 90% end up going somewhere else without making an appointment. Can your hospital afford this?
L'Atelier: Disruptive innovation
“Les hôpitaux sont en passe de devenir des ...
L'Atelier: Disruptive innovation
... Geest, co-fondateur de Quantified Self Europe et ambassadeur pour les Pays-Bas de la Singularity University.
Que ce soit dans l'environnement quotidien des patients ou directement sur et dans leur corps, les objets connectés devraient être de plus en plus présents. Praticiens et hôpitaux seront-ils les premiers fournisseurs de ces outils de mesure?
En 2012, le web santé a été marqué par les prises de parole des professionnels de santé sur les espaces sociaux.
Historically, the healthcare industry has been slow to adopt digital marketing practices. However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. And more and more healthcare marketers are getting up to speed.
Platforms like Facebook and Twitter let patients have conversations with real doctors and healthcare workers, and the ability to share such conversations help spark interest and get more people involved. People love to share their opinions and win competitions, and healthcare companies can take advantage of this by creating surveys and contests to be deployed through social media.
In fact, many healthcare companies are starting to become more involved in social media.
But which healthcare providers are taking advantage of social media? Check out some innovative examples of healthcare institutions that are really engaging through social media.
Lexington Medical Center
The Lexington Medical Center made great use of the 2012 Pink Glove Dance, a video competition where the prizes are awarded as donations to breast cancer charities, to attract attention to itself, engaging practically the entire state of South Carolina. They used social media, content marketing, and YouTube to ramp up their efforts and get the community involved–and all for a good cause. This is also a great example of a healthcare facility going outside of the box and having some fun with their marketing.
Social networks give businesses a place to be innovative. Take, for example, the fascinating idea of using Twitter to share live broadcasts of surgical procedures. The first was a tumor removal operation that took place in 2009 at Henry Ford Hospital in Detroit, and many have followed. These live broadcasts fascinate audiences and can showcase the facilities and level of care given by a healthcare facility. They also show transparency and create trust with patients.
Seattle Children’s Hospital
Seattle Children’s Hospital is also quite active on social channels. They have 71,794 likes on Facebook and their posts all average about 1,000 likes, which is great engagement. Seattle Children’s hospital excels on Facebook through their highly visual cover image and posts. They also encourage active blogging and have 4 separate blogs that appeal to different audiences including a blog for autism, teens, and medical reports.
Johns Hopkins Hospital
Social Media Today recently posted an article applauding the social media efforts of Johns Hopkins. One of the campaigns that the social media manager Stacy Poliseo talked about in the article was one they did for Sheikh Zayed Tower and The Charlotte R. Bloomberg Children’s Center. The buildings were under construction and the social media team created an interactive Facebook tab to learn about the buildings, take a video tour, and even take a quiz about the building’s construction. According to Stacy, “that page drove over 20% of new Facebook likes”, which is a great metric.
Even though many healthcare institutions are slow to adopt digital marketing, clearly there are some stand-outs who have truly embraced social media and engagement.
In an attempt to identify the most efficient and effective way to use social media, three US hospitals ( Alegent Health, Athens Regional Medical Center and Provena Health) agreed to participate in a Medseek research project to evaluate the success or failure of social media efforts and to streamline the amount of time required to create a substantive social media program and determine which Facebook posts drove consumers to take action.
In order to track Facebook activity beyond just the number of followers, each organization made the strategic decision to create posts using specific topics and categories such as: community events, website features, employee recognition, news releases, marketing promotions, patient stories, and highlighted physicians.
"Once we identified categories of posts and began tracking clickthroughs, I was able to identify and make a list of posting topics that were not time-sensitive. So on a slow news day, I could post quickly without wasting time or losing momentum," said Courtney Alford-Pomeroy, Website Manager at Athens Regional Health System.
It’s a whole new world of technology, communications, promotions and mobile networking. Those hospitals that have discovered this fact and are diving in are way out in front. They’re getting recognition for their brand, pulling in more patients through referrals and networking, and connecting with their communities.
What strategies are hospitals using to benefit from their social media connections? What promotional ideas have they used to beat out the competition and get their name out there?
Here’s 10 ways you can use social media at your hospital:
1. Reporting a live transplant operation. Children’s Medical Center in Dallas used Twitter to communicate a kidney transplant between father and son. Both UT Southwestern Medical Center (where the kidney was removed from the father) and Children’s Medical Center in Dallas (where the kidney was transplanted into the son) tweeted about these events. According to reports from the hospitals, Children’s Twitter followers had increased 370 percent, 40 interviews were scheduled over the next nine days, and more than 900 stories were distributed with more than 60 million impressions. On top of that, 20 people contacted Children’s about becoming organ donors.
2. Mobile help finding the closest ER. At Massachusetts General Hospital, a hospital on the forefront of groundbreaking research, a talented group of researchers from the Emergency Department created a free app for the iPhone that lets users find the closest emergency room to their location anywhere in the United States. Social media helped promote this, according to Mike Morrison, who oversees social media for MGH’s public relations department. “Our strategy here was to create this YouTube video and then pitch to bloggers encouraging them to use our embed code for their stories … Although it’s tough to get publicity among a sea of apps, our video allowed us to provide more content for bloggers and increased our chances of getting attention. Even if we didn’t have the pitching success we did, we were able to tweet the video and the link to download, as well as post to our Facebook page. It was a great combination of traditional pitching, content creation, and social media.”
3. Helping people find a doctor and setting up appointments. Bon Secours Hospital in Richmond, Va., has racked up some impressive social media statistics. According to Nick Dawson, director of communications and community engagement, the hospital made $250,000 through social media referrals alone. Dawson says 85 percent of those referrals—50 patients—came through Twitter; the rest came through Facebook and YouTube. Dawson’s team uses Twitter to:
5. Raising charitable donations. Lowell General Hospital in Lowell, Mass., held a TeamWalk for Cancer Care in May 2011 to raise money for various cancers treated at the hospital. Walkers registered and posted their entries to Facebook and Twitter, while encouraging their friends and followers to donate online. In addition, walkers set up their cell phones to post to Twitter or Facebook for status updates while they were walking: “I’m at the three-mile mark of Lowell General Hospital’s TeamWalk. Only four more miles to go! Please be sure to donate now!”
6. Sharing health tips. The Children’s Hospital of Alabama corporate communications department developed a social media strategy using Facebook and Twitter, targeting both internal and external audiences. The hospital shares health tips and statistics on a daily basis, getting the community involved with its Health and Wellness campaign. A key messaging tool is past patient testimonials. “I think it is vital to a health care organization’s success to engage both their employees and the public in effective messaging,” says Rachel Olis, corporate communications coordinator for Children’s. “Corporate communications departments can be the link between reputation, credibility and effectiveness. In today’s changing health care world, it is vital that the correct message gets to the correct audience—a communications team is the piece of the puzzle that can get that done.”
7. New medical social networking community. The Mayo Clinic in Rochester, Minn., has been one of the biggest proponents of social media use by hospitals. Mayo Clinic Social Media Manager Lee Aase says, “for more than 100 years, the most important factor responsible for patient preference for Mayo Clinic has been word of mouth; satisfied patients telling their friends and neighbors about their experiences. We’ve had strong data on that point, and that news media stories and physician recommendations are the second and third most significant reasons for Mayo Clinic preference,” Aase says. “So in our case, it wasn’t a ‘prove the value in advance’ situation. We emphasized that social media are just the way word of mouth happens in the 21st century.” On July 11, 2011, The Mayo Clinic launched the first free, open social networking community. With Mayo’s 500,000 patients and 50,000 employees and students around the world, the social community is aimed at “connect[ing] patients with each other and with others interested in learning more about Mayo Clinic or a particular health interest,” according to the Mayo website.
8. Videos on many topics. The Johns Hopkins University School of Medicine, based in Baltimore, Maryland, has a YouTube Channel with a very large and diverse mix of videos primarily geared towards patients and consumers. A recent video shows one of its doctors explaining next steps for patients diagnosed with a brain tumor. Many of the videos address conditions patients may be dealing with such as liver cancer, warfarin and neuroendocrine tumors—with doctors explaining options for treatment. One of the many fascinating videos is a brief overview of the milestones in stem cell research over the past 100 years. To date, the hospital has 765 YouTube channel subscribers and 290,000 total upload views.
9. Spread the word during crisis communications. Scott & White Hospital in Temple, Texas, found a very unusual and somewhat terrifying way to use its social media connections for crisis communications during the Ft. Hood shootings in 2009. Scott & White is one of the hospitals which provide services to Fort Hood, and on that day 10 victims of the shooting attack were immediately sent to its Emergency Department. As the shootings were occurring, Scott & White began posting messages on its Facebook and Twitter accounts. This was followed by a continuous string of updates that included information on emergency room access, hospital operation status, re-tweets from the Red Cross, dialogue with local reporters and other resources for visitors. In addition to Twitter and Facebook, Scott & White used its Blog and YouTube to keep people informed.
10. Partner with sports figures for health. The Inova Healthcare System started an innovative Facebook page called FIT FOR 50, which includes a number of specific “challenges.” FIT FOR SUMMER, for example, is an interactive page with former NFL Washington Redskins player, Darrell Green. This web-based fitness program is designed to keep people fit during the hot days of summer. Friends of the page are encouraged to register to gain access to exclusive health and fitness videos from Darrell Green and Inova physicians. Also, people can set their own personal wellness goals and track their daily progress in their very own online playbook.
Tweet, Facebook, and Blog Social media: it seems to be everywhere lately. We don’t use social media channels like Facebook and Twitter on just a personal l
"Plusieurs établissements de santé ont développé leur présence sur les réseaux sociaux pour créer des liens avec les habitants, communiquer sur leur actualité ou recruter du personnel. Pour les aider, la Fondation MACSF, le CHU de Bordeaux et le CH de Pontoise ont rédigé un guide de bonnes pratiques"
Hôpitaux : les premiers fraudeurs à la Sécu
decision sante
En 2011, le montant s'élevait à 120 millions. Les hôpitaux et cliniques sont les « principaux coupables », dus notamment aux erreurs relevées dans le contrôle de la tarification à l'activité.
GRENOBLE (Isère), 23 octobre 2013 (TICsanté) - Le Centre hospitalier (CH) de Beauvais (Oise) et le MiPih ont développé des fonctionnalités en ligne, notamment pour fluidifier l'attente des patients au bureau des entrées.
Facebook est le réseau social n°1, votre hôpital / clinique se doit d'avoir sa page pour prendre soin de sa communauté santé. 10 Conseils pour performer.
The health care organizations we look to for inspiration began with a concrete digital strategy. Let's explore what makes those brands wildly successful.
Social media is a daily part of our lives, but many people are not allowed to access social media in their workplace. To understand more about Social Media Access in Hospitals, we asked healthcare professionals a few questions regarding their access. Here's what they said...
1 493 mentions J’aime sur Facebook, un compte Twitter depuis décembre 2011, une chaine YouTube ouverte en février dernier et comptant déjà près de 30 000 vues, une page Google Plus… Le CHU de Rouen s’est emparé du 2.0 pour communiquer, écouter, répondre,...
NXT Health created a vision of what an acute care patient room of the future would like in a design collaboration with 35 companies. Here's a peek
Google est notre ami, et Google est aussi une aide précieuse en ce qui concerne la santé et la médecine pour tous les e-patients de plus en plus connectés.
Les hôpitaux publics en excédent budgétaire en 2012
decision sante
Nicolas Sarkozy l'avait demandé. Les hôpitaux publics l'ont fait. Pour la première fois en 2012, ils affichent un résultat net comptable de 54 millions d'euros.
Fondation reconnue d'utilité publique, l'Institut Curie associe l'un des plus grands centres de recherche européens en cancérologie et deux établissements hospitaliers de pointe. Fondé en 1909 sur un modèle conçu par ...
Apicéa développe des solution internet pour les patients pensées pour répondre aux besoins spécifiques des hôpitaux.
Social media, health comm! RT @SAGEmedia_comm: Do Patients "Like" Good Care? Measuring Hospital Quality via Facebook http://t.co/t2O5NrmS1z
Lionel Reichardt, Pharmageek | Conseil, formation et contenus en santé numérique et IA. Une veille pour comprendre et agir : IAtrogénique x IAtus, Morning Routine, vidéos YouTube et livres blancs. Retrouvez mes analyses sur LinkedIn.
