E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.
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E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.

Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.

ESSAI
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Rescooped by Lionel Reichardt / le Pharmageek from How Game Mechanics can influence health
May 29, 2012 11:31 AM
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Achieve your health and wellness goals with SuperBetter

SuperBetter is an online, social game designed to help you build up personal resilience.

Resilience is the ability to stay strong, motivated, optimistic and curious even in the face of a serious challenge – like an illness or injury, anxiety or depression.

Resilience can also help you achieve your health and wellness goals – like getting in shape, sleeping better, losing weight, or reducing stress – by increasing your stamina, willpower and focus.


Via Nitro Digital
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Scooped by Lionel Reichardt / le Pharmageek
May 29, 2012 9:23 AM
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Health community management that works: building and sustaining a community

How to build and sustain a thriving online health community.

 

A SlideShare deck delivered as part of a workshop about building a successful online community for patients and caregivers given by Nancy Korstanje, Smoker's Helpline; Heather Sinardo, CancerConnection.ca/ParlonsCancer.ca; and Colleen Young, VirtualHospice.ca | PortailPalliatif.ca

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Scooped by Lionel Reichardt / le Pharmageek
May 29, 2012 9:17 AM
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Web mobile : 77% du trafic des applications provient d’iOS en France

Web mobile : 77% du trafic des applications provient d’iOS en France | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Voici une information qui devrait intéresser les développeurs.
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Rescooped by Lionel Reichardt / le Pharmageek from E-Pochondriac
May 29, 2012 8:54 AM
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Text messaging increases medication adherence - NEWS - articles - Pharmaceutical Industry - PMLiVE

Text messaging increases medication adherence - NEWS - articles - Pharmaceutical Industry - PMLiVE | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Pharmaceutical Industry | NEWS | | Text messaging increases medication adherence - Study finds patients who received medicine reminders did better at taking their treatment | PMLiVE...
Via uri goren
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Scooped by Lionel Reichardt / le Pharmageek
May 29, 2012 1:25 AM
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Communautés de professionnels de santé : retour sur Doctors 2.0 & You 2012 | Informatique Médicale,TIC & Pharmacie

Communautés de professionnels de santé : retour sur Doctors 2.0 & You 2012 | Informatique Médicale,TIC & Pharmacie | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
RT @simonletellier: [Blogger] Communautés de professionnels de santé : retour sur Doctors 2.0 & You 2012: Mercredi 23 mai, je représ...
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Rescooped by Lionel Reichardt / le Pharmageek from Mobile Health: How Mobile Phones Support Health Care
May 28, 2012 11:01 AM
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Making Mobile Health Possible, Part 1

Making Mobile Health Possible, Part 1 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
It’s no secret that healthcare is going mobile. According to a recent survey of 250 mobile executives from around the world, 78% said they consider the healthcare vertical to have the most to gai...
Via dbtmobile
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Rescooped by Lionel Reichardt / le Pharmageek from Digital Pharma
May 27, 2012 5:34 AM
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So true...Why Medical Practice Marketing Begins with a “People Strategy”

So true...Why Medical Practice Marketing Begins with a “People Strategy” | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Most of Seth Godin’s business books are little. He’s written more than a dozen best sellers that are tight and tiny, easy-to-read packages of advice for entrepreneurs and business.


Although his observations are not particularly about medical practice marketing, sometimes he hits a homerun in our ballpark. Incidentally, we have no business connection with Seth Godin to disclose, except for a measure of admiration for his ability to express a vital marketing idea in just a few words.

 

One such precisely presented idea can be found in his recent blog post—a mere 150 words—titled: Do you have a people strategy? In summary, Godin makes the point that a small business—picture an insurance agency—does not need a “telephone strategy.”

 

Even for a company that is heavily telephone reliant, “The telephone is a tool,” he observes, “a simple medium, and its only purpose is to connect us to interested human beings.” He could be talking about doctor marketing for an individual practitioner, a hospital or a multi-disciplinary healthcare delivery system.

 

Godin also mentions email, Internet and social media and concludes: “All of these media are conduits, [and] behind each of the tools is a person. Do you have a story to tell that person? An engagement or a benefit to offer them? Figure out the people part and the technology gets a whole lot simpler.”

 

He’s saying that these are not isolated channels. If you overlay the concepts of “patient experience” and “patient satisfaction” while reading his insightful post [here] the medical practice marketing implications are apparent. A takeaway that we recognize is that your medical practice branding message needs to be determined first, and consistently delivered across the board via your marketing plan, doctor advertising and in-office patient interaction.

 

What comes from first having a “People Strategy” in place is that implementation tools flow naturally when the overall objectives are clearly stated and understood throughout the office. This perspective brings the patient to center stage. The media or process steps are only the means—a conduit and not an isolated end game.

 

The results can also include better alignment of the “brand promise” with the actual patient experience, including an actively engaged patient relationship, improved telephone (and other media) rapport, better physician-patient communications, greater retention and increased patient referrals.


Via Thibaud Guymard
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Scooped by Lionel Reichardt / le Pharmageek
May 27, 2012 12:31 AM
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81% of American physicians have adopted smart phones according to Manhattan Research #hcsm #hcmktg

81% of American physicians have adopted smart phones according to Manhattan Research #hcsm #hcmktg | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
81% of American physicians have adopted smart phones according to Manhattan Research http://t.co/uvKKqgzR :: #hcsm #hcmktg...
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Scooped by Lionel Reichardt / le Pharmageek
May 26, 2012 3:04 AM
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DMP en Aquitaine | Portes ouvertes Grand Public sur le DMP et les autres outils de la e-santé

DMP en Aquitaine | Portes ouvertes Grand Public sur le DMP et les autres outils de la e-santé | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
@journalsudouest Y viendrez vous ?http://t.co/oANzAYD4...
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Scooped by Lionel Reichardt / le Pharmageek
May 26, 2012 2:51 AM
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Doctors 2.0 and You 2012 in Word clouds « Aurora Comms Blog

Doctors 2.0 and You 2012 in Word clouds « Aurora Comms Blog | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
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Scooped by Lionel Reichardt / le Pharmageek
May 25, 2012 11:10 AM
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[Infographie] Le marché des outils du webanalytics

[Infographie] Le marché des outils du webanalytics | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Liwio, agence spécialisée dans la web analyse, vient de réaliser une étude sur les parts de marché des outils de webanalytics : Google Analytics, Omniture, Yahoo!, Webtrekk, Webtrends, AT Internet/Xiti, eStat, Unica (IBM) et Nedsat.
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Rescooped by Lionel Reichardt / le Pharmageek from E-Health
May 25, 2012 9:12 AM
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The 15 Minute Physical: Dr. Oz Showcases Power Of Electronic Health Records - Forbes

The 15 Minute Physical: Dr. Oz Showcases Power Of Electronic Health Records - Forbes | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
At a taping of the Dr. Oz Show on Saturday, Dr. Mehmet Oz and 75 laptop-wielding medical students entered clinical information on 1,000 patients into an electronic health record, courtesy of Practice Fusion, a provider of free web-based EHRs.
Via Henri Lefèvre
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Scooped by Lionel Reichardt / le Pharmageek
May 25, 2012 8:22 AM
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[Infographie] Les chiffres clefs des usages mobiles en France

[Infographie] Les chiffres clefs des usages mobiles en France | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Les 16-24 ans sont accros à leurs mobiles ! En effet, selon une récente étude d’Ipsos, menée pour le compte de l’opérateur Prixtel, cette tranche d’âge appelle plus de cinq heures par mois et envoie plus de 500 textos.
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Scooped by Lionel Reichardt / le Pharmageek
May 29, 2012 9:24 AM
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Oncology in Social Media

Oncology in Social Media | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Oncology and Web 2.0. Collection of oncology related blogs, podcasts, slideshows, mobile applications and community sites to help you keep yourself up-to-date.
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Scooped by Lionel Reichardt / le Pharmageek
May 29, 2012 9:22 AM
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An iPad game app for global tumour analysis

An iPad game app for global tumour analysis | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

One of the outputs from what looked like an amazing #openlabs weekend c/o @g00dfornothing

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Scooped by Lionel Reichardt / le Pharmageek
May 29, 2012 9:16 AM
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Le rapport d'activité des ARS 2011 est paru

Le rapport d'activité des ARS 2011 est paru | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
#France [Communiqué] Le Ministère Affaires sociales et santé indique que le rapport d’activité des ARS 2011 est paru http://t.co/N4u9DGdg...
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Scooped by Lionel Reichardt / le Pharmageek
May 29, 2012 5:40 AM
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La grossesse se vit de plus en plus en mode 2.0

La grossesse se vit de plus en plus en mode 2.0 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
[hopital.fr] Sur la toile, les rubriques « grossesse » des forums en témoignent : les femmes enceintes sont nombreuses à se renseigner sur Internet.
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Scooped by Lionel Reichardt / le Pharmageek
May 28, 2012 11:16 AM
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Sanofi pourrait étendre son activité dans les antidiabétiques - BFM Business

Sanofi pourrait étendre son activité dans les antidiabétiques - BFM Business | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
BFM BusinessSanofi pourrait étendre son activité dans les antidiabétiquesBFM BusinessLe groupe pharmaceutique français serait intéressé par le rachat de l'Américain Amylin, spécialisé dans le traitement du diabète.
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Rescooped by Lionel Reichardt / le Pharmageek from Health3.0- Migration towards Health as a Service
May 28, 2012 1:20 AM
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Is The Pharma Industry On The Brink Of A Digital Revolution? | WTG ...

Is The Pharma Industry On The Brink Of A Digital Revolution? | WTG ... | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Written by Taz Burwaiss. It is looking more and more likely that the savior to economy will come in the form of technology. From the steady increase in the popularity of online users, to innovative developments such as Ipads ...
Via Gilles Jourquin
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Scooped by Lionel Reichardt / le Pharmageek
May 27, 2012 12:36 AM
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7 applications iPad populaires chez les médecins

7 applications iPad populaires chez les médecins | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
L’hôpital d’Ottawa a récemment ajouté 1800 iPad à son parc informatique et souhaite, par cet investissement,  remplacer le papier, éliminer certaines formalités administratives jugées trop lourdes, mais surtout développer l’interactivité...
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Scooped by Lionel Reichardt / le Pharmageek
May 26, 2012 3:22 AM
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PepsiCo is testing wireless health! Where are PharmaCos ?

PepsiCo is testing wireless health! Where are PharmaCos ? | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Venture capitalists have begun to see interest in leveraging wireless healthcare technology from different quarters, including Starbucks, Procter & Gamble, retailers and even PepsiCo.

Consumers are becoming better informed and knowledgeable about their health and eating choices, and satisfying the consumer will lead to business growth, said Margaret Dohnalek, Global Head of Technology Scouting, PepsiCo.

To this end, PepsiCo has identified several mega-trends over three years of research, which it believes will drive innovation. Pepsi believes consumers of tomorrow are knowledgeable, benefit driven, empowered, and focused on health and wellness.

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Scooped by Lionel Reichardt / le Pharmageek
May 26, 2012 2:55 AM
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#HCSM Twitter Leaderboard...I am N° 16 ....thanks

#HCSM Twitter Leaderboard...I am N° 16 ....thanks | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
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Scooped by Lionel Reichardt / le Pharmageek
May 25, 2012 11:26 AM
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A regarder / La santé du futur esante et mobile...top video #hcsmeufr

A regarder / La santé du futur esante et mobile...top video #hcsmeufr | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Le blog La santé du futur tente de mettre le focus, sur les dernières nouveautés en matière d'e-santé, de recherche, et de pratiques de soins pour mieux cerner ce que sera la santé de demain ...
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Scooped by Lionel Reichardt / le Pharmageek
May 25, 2012 11:04 AM
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Seven of the best marketing videos that have gone viral in 2012

Seven of the best marketing videos that have gone viral in 2012 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
As more brands and businesses start embracing online video to enhance their marketing campaigns, we thought we would have a look at some of the best m (7 Of The Most Shared And Innovative Marketing Youtube Videos From 2012
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Scooped by Lionel Reichardt / le Pharmageek
May 25, 2012 8:24 AM
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App shines light on mental health patients' moods

App shines light on mental health patients' moods | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
A digital tool that prompts users to share their daily thoughts is helping to strengthen links between therapists and clients (App shines light on mental health patients' moods http://t.co/NUUXeTQo...
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