Pharma Will Spend How Much Advertising Online?
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Lionel Reichardt / le Pharmageek
June 21, 2012 10:03 AM
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Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Speaking to InPharm, Khanna said: “It’s very early days in pharma’s use of digital and for any heavily regulated industry, I think it is going to become a challenge to figure out how you’re going to actually implement a digital plan.
“So for the pharma industry and also for healthcare providers, there’s going to be a lot of unknowns, and I’m not sure if we have the answers yet about how we can help regulate this space.”
But Khanna added that the use of digital is key for pharma, and agreed that it should be used to engage with patients and doctors.
“I think patients want to be more informed than ever about their healthcare,” he said.
“These digital spaces are venues that patients and other stakeholders use to update themselves on their information, and we have to be in there in the right way to make sure that people that want information can have access to it.
“But just how we regulate it is something that we are going to have to work through.”
[AS: And they never will. How could they?
Are we approaching the endgame for the industry's regulatory framework?
They're certainly doing a great job of eroding their authority and influence.] |
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