E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.
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E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.

Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.

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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Digital
September 6, 2012 1:36 PM
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A must see.. Very interesting @The_Social_Moon A new, relevant influence mapping tool for pharma #hcsmeufr

A must see.. Very interesting @The_Social_Moon A new, relevant influence mapping tool for pharma #hcsmeufr | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From thesocialmoon.com - September 6, 2012 8:12 AM

The Social Moon (@The_Social_Moon) writes:

 

The online environment is vast and complex and it can be a challenge to distil down the large volumes of data available in order to serve up meaningful relationships between key individuals, and organisations. Understanding these relationships can be leveraged to inform and shape any marketing and communications activity. We have developed a custom-tailored tool, built intuitively to allow you to navigate the online environment across any therapy area, to determine who the lead influencers are and to show the connections that exist between them.

 

Watch this short video to get an idea of what we mean


Via Parag Vora
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Rescooped by Lionel Reichardt / le Pharmageek from Silver Economie & e-Autonomie en Ariège Pyrénées
September 6, 2012 1:23 PM
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E-santé : Les applications mobiles des assureurs

E-santé : Les applications mobiles des assureurs | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From actu-assurance-sante.net - September 6, 2012 4:44 AM

Les assureurs (compagnies d’assurances, Institutions de prévoyance, mutuelles) se sont bien sûr déjà fortement positionnés sur le créneau des applications santé [...] excellent canal pour le marketing direct : sensibiliser l’assuré ou le prospect à l’ensemble des produits d’assurance de l’assureur, voire dans certains cas lui donner la possibilité de souscrire en ligne...


Via Hervé Denudt
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Rescooped by Lionel Reichardt / le Pharmageek from WE3 &Co - Web marketing E-communication 3.0 &Co
September 6, 2012 5:37 AM
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Google Analytics : 5 tableaux de bord mesurant l'impact des réseaux ... - Journal du Net

Google Analytics : 5 tableaux de bord mesurant l'impact des réseaux ... - Journal du Net | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.journaldunet.com - September 5, 2012 2:33 PM
Journal du NetGoogle Analytics : 5 tableaux de bord mesurant l'impact des réseaux ...Journal du NetLes indicateurs sur l'impact des réseaux sociaux sur le trafic d'un site Web se sont multipliés dans Google Analytics.

Via Agathe Quignot
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Scooped by Lionel Reichardt / le Pharmageek
September 5, 2012 10:36 AM
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How to Get More Sales from Your Sales Force Efforts | eyeforpharma

How to Get More Sales from Your Sales Force Efforts | eyeforpharma | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From social.eyeforpharma.com - September 4, 2012 10:21 AM
"How to Get More Sales from Your Sales Force Efforts" http://t.co/J9eXNTzr #e4p #sfe...
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Scooped by Lionel Reichardt / le Pharmageek
September 5, 2012 10:33 AM
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Internet et la promotion de la santé | Portail Internet et santé

Internet et la promotion de la santé | Portail Internet et santé | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From blogsgrms.com (via @rteston) - September 5, 2012 6:31 AM
L’Internet est un moyen de plus en plus utilisé pour mener des interventions de promotion de la santé qui visent des changements de comportement.
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Scooped by Lionel Reichardt / le Pharmageek
September 5, 2012 10:30 AM
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Tarifs:La Sécu interdit un comparateur

Tarifs:La Sécu interdit un comparateur | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.lefigaro.fr (via @Alcanter) - September 5, 2012 9:20 AM
Flash : Tarifs:La Sécu interdit un comparateur (La Sécu interdit l'accès à sa base des honoraires publics des médecins à un comparateur http://t.co/9qrm7ACw via @jpdubosc...
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Rescooped by Lionel Reichardt / le Pharmageek from Content Curation World
September 5, 2012 10:27 AM
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Curation Is As Important as Creation

Curation Is As Important as Creation | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From chrisdeline.com - September 5, 2012 7:52 AM

Robin Good: If you are interested in understanding how "content curation" differentiates itself from simple re-sharing and re-blogging here is a great article by Chris DeLine.


Great advice for anyone wanting to become an effective content curator: “Whether in tweets, in blog posts, in podcasts, or in newsletters, be ruthless with your attention.


...


Some adopt a strategy of blanket-curation, throwing everything new or fresh or remotely interesting online and letting other consumers make their own value distinctions.


Others assume the role of tastemaker, selectively making the decisions themselves.


Both have their place, but the former contributes to what Jonathan Haidt calls “the paradox of abundance,” which he says “undermines the quality of our engagement.”

How many content-overload websites can you monitor before you become overwhelmed by volume? How many share-explosions does it take before you remove a friend from your Facebook feed? How many Tumblr pages can you pay attention to before the reblogs become a blur?


...

Thoughtful, honest, and caring curation isn’t entirely different than creation.


After all, the topics you choose to research, to blog about, and to discuss with friends all begin with the process of sifting through the media abyss yourself and singling out worthwhile information."


What really counts is to create content that is useful, meaningful and helpful for others, whether from direct hand authorship, or by curating the best existing resources.


Insightful. 8/10


http://chrisdeline.com/curation


(Image credit: Shutterstock)



Via Robin Good
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Sinan Zirić's curator insight, January 19, 2013 11:50 AM

This is an excellent Curation review.
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Rescooped by Lionel Reichardt / le Pharmageek from NTIC et Santé
September 5, 2012 10:26 AM
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Novartis et Sandoz lancent l’application mobile iDASRI

Novartis et Sandoz lancent l’application mobile iDASRI | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From buzz-esante.com - September 4, 2012 3:41 AM

Les laboratoires Novartis et Sandoz lancent une application mobile pour mieux comprendre et gérer les déchets médicaux utilisés à domicile : iDASRI.

Cette application iPhone iDASRI permet de mieux comprendre et gérer les Déchets d’Activités de Soins à Risques Infectieux ou DASRI, c’est-à-dire les aiguilles, seringues, scalpels, tubes… mais aussi tous les déchets qui contiennent des particules anatomiques (cotons, pansements…).

Elle s’adresse aux personnes en situation d’auto-traitement, notamment aux diabétiques, ou aux patients atteints de polyarthrite rhumatoïde, de sclérose en plaques ou d’hépatites.


Via Philippe Marchal, dbtmobile
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Digital
September 5, 2012 10:19 AM
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Pharma Is About To Have a Google Problem

Pharma Is About To Have a Google Problem | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.epharmasummitblog.com - September 5, 2012 10:07 AM

Google has opened the door to someone who doesn't work for your brand to rank very highly in a Google search on your brand. Your brand's top search results are no longer guaranteed to be your page, wikipedia and the NIH. Someone who’s very motivated and connected will have a very good shot at making the top ten (or five!) of your Google search results. And there’s no guarantee the content they’ll be generating about your brand will be positive, or even accurate.


Via Parag Vora
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Scooped by Lionel Reichardt / le Pharmageek
September 5, 2012 1:02 AM
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L'allemand Merck KGaA va supprimer 1.100 emplois - Les Échos

L'allemand Merck KGaA va supprimer 1.100 emplois - Les Échos | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.lesechos.fr - September 4, 2012 5:26 AM
Les ÉchosL'allemand Merck KGaA va supprimer 1.100 emploisLes ÉchosLe groupe pharmaceutique allemand Merck KGaA a signé un accord avec les syndicats qui prévoit une réduction, d'ici à la fin de 2015, de 1.100 postes en Allemagne, soit 10 % de ses...
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Rescooped by Lionel Reichardt / le Pharmageek from Healthcare Social Media News
September 5, 2012 12:54 AM
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How Physicians Can Improve Their Medical Blogging - Physicians ...

From member.ubmmedica.com - September 3, 2012 8:00 AM
They were celebrated for the physicians' leadership in blogging and paving the way for adoption of social media among medical professionals. Indeed, the content my firm found on those blogs was a wealth of the most ...
Via Dean Berg
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Rescooped by Lionel Reichardt / le Pharmageek from SEO and Social Media Marketing
September 4, 2012 3:37 PM
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Not Making Money from Your Social Media and SEO Efforts…Is It Your Fault? [Infographic]

Not Making Money from Your Social Media and SEO Efforts…Is It Your Fault? [Infographic] | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From noteasytoforget.com - September 4, 2012 9:24 AM

"First, to answer the question in the title: Yes, if you are not seeing a tangible and measurable impact of your spend and efforts in Social Media and Search Engine Optimization (SEO), it’s definitely your fault.

 

We can’t very well blame the whole of the internet or the poor response of our potential customers now, can we? If you’re not pro-actively involved with creating and optimizing content on your website or participating in social media, please refer to the rest of my blog posts, this one isn’t for you.

 

Read More at: http://noteasytoforget.com/not-making-money-from-your-social-media-and-seo-effortsis-it-your-fault/


Via Antonino Militello
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Rescooped by Lionel Reichardt / le Pharmageek from Medical Apps
September 4, 2012 3:37 PM
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Infographic: The mHealth Market is Exploding | mHealthWatch

Infographic: The mHealth Market is Exploding | mHealthWatch | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From mhealthwatch.com - September 4, 2012 9:37 AM
I came across an interesting infographic that does a great job detailing the massive growth we're seeing in the mHealth space, as well as the overall sentiment...
Via Guus van den Brekel
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Rescooped by Lionel Reichardt / le Pharmageek from e-health-digital-artificial intelligence-pharma (english)
September 6, 2012 1:24 PM
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ePharma Summit: Interested in iPad for Selling?

ePharma Summit: Interested in iPad for Selling? | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.epharmasummitblog.com - February 1, 2012 9:00 AM
For starters, consider contact management, SFA/CRM, eDetailing, email and calendaring, and expense reporting. Some other questions to consider: ... CAPTURE THE “CLICKS” ON THE INTERACTIVE VISUAL AID. Sales force operational metrics ...
Via Thierry Geufroi
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Rescooped by Lionel Reichardt / le Pharmageek from Digital #MediaArt(s) Numérique(s)
September 6, 2012 1:23 PM
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Ces nouveaux noms de domaine qui vont changer la face du Web

Ces nouveaux noms de domaine qui vont changer la face du Web | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.france24.com - September 6, 2012 1:00 PM
INTERNET - La toute puissance du .com est sur le point de prendre fin. L’Icann a dévoilé mercredi la liste des extensions de domaine à venir : des .paris ou .art qui coûtent chers mais peuvent rapporter gros.

 

L’avènement d'une nouvelle ère sur Internet est imminent. L’Icann, l’autorité internationale de régulation d’Internet, a dévoilé, mercredi 13 juin, les 1930 dossiers de candidatures pour de nouvelles extensions de noms de domaine.


Via Jacques Urbanska
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Rescooped by Lionel Reichardt / le Pharmageek from healthcare technology
September 6, 2012 12:46 AM
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The Promise of mHealth

The Promise of mHealth | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From ictpost.com - September 4, 2012 3:01 AM

Swedish research firm Berg Insight recently released a report finding that about 2.2 million people worldwide were using remote health monitoring devices by the end of 2011.


The Berg Insight report also found that the number of home health monitoring devices with embedded cellular connectivity increased from 420,000 in 2010 to 570,000 in 2011. The report predicts that the number of such devices will reach 2.47 million by 2016

Smartphones play leading role

 

A burgeoning market for healthcare peripherals and increasing smartphone processing power will result in the number of patients monitored by mobile networks to rise to 3 million by 2016, finds Juniper Research’s latest report on the mHealth sector.

 

Remote patient monitoring, using the smartphone as a hub, will also lower the cost of mHealth services by reducing the need for costly tailored devices


Via nrip
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Scooped by Lionel Reichardt / le Pharmageek
September 5, 2012 10:35 AM
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View medical apps with caution, just like any new medical device

View medical apps with caution, just like any new medical device | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.kevinmd.com - September 5, 2012 4:17 AM
Doctors of my generation have experienced dramatic changes in the way we access the information we need to care for patients.
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Scooped by Lionel Reichardt / le Pharmageek
September 5, 2012 10:30 AM
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[Infographie] 2012-2016 : quel sera le futur du e-commerce ?

[Infographie] 2012-2016 : quel sera le futur du e-commerce ? | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From frenchweb.fr - September 5, 2012 9:19 AM
Qu’est ce qui boostera l’activité du e-commerce dans les années à venir? Facilité d’accès, démocratisation des supports mobiles et praticité d’achat constituent les trois éléments moteurs de l’e-commerce.
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Scooped by Lionel Reichardt / le Pharmageek
September 5, 2012 10:29 AM
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Novartis lance la chaîne You Tube Voltaren Plast

Novartis lance la chaîne You Tube Voltaren Plast | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From buzz-esante.com (via @rteston) - September 5, 2012 9:38 AM
Le laboratoire Novartis poursuit son implication dans l’univers digital avec le lancement d’une chaîne You Tube. Présentation. Cette chaîne You Tube est consacrée au médicament vendu sa...
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Hub
September 5, 2012 10:26 AM
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Lilly launches branded app for emergency diabetes medicine

Lilly launches branded app for emergency diabetes medicine | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.pmlive.com - September 5, 2012 7:49 AM

Lilly launches branded app for emergency diabetes medicine - US-only Lilly Glucagon iPhone and iPad app shows carers how to use the hypoglycaemia treatment 


 


Via Philippe Marchal
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Rescooped by Lionel Reichardt / le Pharmageek from Patient Centered Healthcare
September 5, 2012 10:20 AM
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'Not without my iPad': Young tech-savvy docs want a real life, but don't call them slackers

From www.newser.com - September 5, 2012 8:32 AM

Don't call today's young doctors slackers. True, they may shun a 24/7 on-call solo practice and try to have a life outside of work. Yet they say they're just as committed to medicine as kindly Marcus Welby from 1970s TV, or even grumpy Dr. House.


Via PEAS Healthcare, Parag Vora
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Scooped by Lionel Reichardt / le Pharmageek
September 5, 2012 1:02 AM
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[Infographie] Le boom du m-commerce en chiffres !

[Infographie] Le boom du m-commerce en chiffres ! | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From frenchweb.fr - September 4, 2012 5:19 AM
Toutes les études se rejoignent pour dire que les smartphones représentent le nouvel eldorado du e-commerce.
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Scooped by Lionel Reichardt / le Pharmageek
September 5, 2012 1:02 AM
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[Santé 2.0] Kadrige boucle une levée de 4 millions d’euros

[Santé 2.0] Kadrige boucle une levée de 4 millions d’euros | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From frenchweb.fr - September 4, 2012 5:51 AM
Fournisseur de solutions de communication à distance en mode SaaS pour le monde de la santé, Kadrige, vient d’annoncer une levée de fonds de 4M €.
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Rescooped by Lionel Reichardt / le Pharmageek from E-Pochondriac
September 5, 2012 12:53 AM
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Journal Ad Review Pulp Friction

Journal Ad Review Pulp Friction | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.mmm-online.com - September 5, 2012 12:20 AM
Ad spend for medical/surgical journals declined by 16.5, as patent expiries and regulatory delays stifled 2011s comeback bid.
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Scooped by Lionel Reichardt / le Pharmageek
September 4, 2012 3:37 PM
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Helping new computer users search for health information online

Helping new computer users search for health information online | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From nnlm.gov - September 4, 2012 9:35 AM

During my spring 2012 internship, I took on a variety of projects at NN/LM PSR. One of these projects included making modifications to the existing 'Helping Older Adults Search for Health Information Online: A Toolkit for Trainers' (http://nihseniorhealth.gov/toolkit/toolkit.html) to create a toolkit targeting adults, especially those with low literacy skills.

 

Medical information is often dense, complex, and filled with jargon. Readers of all literacy levels benefit from straightforward, plain language and easy-to-read health information. But this course will be focused mostly on helping individuals with below basic and basic literacy levels seek out health information online. The ultimate goal of the course is to help individuals to locate accurate and authoritative health information which will lead them to make better decisions regarding their own health, resulting in changes in behavior and their whole well-being.

 

The end result will be an Internet training program to help adults with low literacy find answers to their health questions. Just like its predecessor, it will be a free, downloadable Toolkit for Trainers that accomplishes three valuable goals; teach computer skills to beginners, introduce adults to high quality, easy-to-understand online health information, and help them build Internet search and evaluation skills at the same time.

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