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Lionel Reichardt / le Pharmageek
from i-Pharma Digital
October 6, 2012 1:57 AM
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E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.
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Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
Curated by
Lionel Reichardt / le Pharmageek
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![Mobilité française 2012 [Statistiques] | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it](https://img.scoop.it/DvpZdRjS7upij8yc19SxpDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Voici le chiffre du jour ! 40% de français, soit 26 millions de personnes qui possèdent aujourd’hui un smartphone. Via Forecomm, JP Fourcade, Herman vincent / My Check Experience
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As a digital team, the tools available to us for communicating our messages are ever expanding and we sometimes need to take a step back and think about what is the most useful approach, rather than the most innovative.
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Santé :
Alors que les plans sociaux de PSA et Sanofi préoccupent toujours autant le gouvernement et l’opinion publique, Catherine...
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The proliferation of information technology at the point of care and the improvement of payor data sets have sparked an explosion in the availability of real-world data (RWD) in healthcare.
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Le FigaroMédicaments: la production française en difficultéLe FigaroIl faut sauver la production de médicaments en France, assure l'industrie du médicament, qui réclame «un pacte industriel».
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A review of the MEDLINE from Unbound Medicine which offers a revolutionary new way to view medical literature search result Via Alexandre DUBOIS
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![[Infographie] Médias sociaux : les 4 étapes d’une stratégie marketing efficace | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it](https://img.scoop.it/r_IyD31YQ7GIvSwdnJ3arzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Le succès dans les médias sociaux exige beaucoup de travail et d’investissement.
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Scientist Robert Arauz is setting out to solve some of researchers' biggest problems -- not problems about funding or litigation, but the simpler challenges of communication. Via Alex Butler
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When I ask people what they think marketers do or what is marketing, they almost always say that marketing is some form of advertising or promotion.
We all learned the “4 Ps” (Product, Promotion, Price and Place for those who don’t remember.) So we know that there is more to marketing than just promotion. But even this traditional definition is under attack. Traditional advertising and branding are under attack.
In this recent post from Copyblogger, Frank Strong makes a great case for why content marketing is the new branding.
I agree with his case and would add that content marketing is the new advertising. I have even said that all marketing is content. And soon, content marketing will become all marketing if it hasn’t already.
According to Frank, Branding is more than a logo or a tagline. Branding exists in the minds of consumers as a perception. And all the company assets support or extend existing notions or expectations. Great companies, then exceed these expectations with the experiences they deliver with their product of service.
Frank goes on to explain that “the essence of a brand lies within its meaning. And words have meaning. Words matter.” You can see where he’s going, right? It’s the content that supports the brand promise. And it’s not just your content. More importantly it is “what other people say about you” that matters most.
Great content and engaging stories help your company’s content get found and get shared. When great content is shared, commented on or liked, it is no longer your content alone. It is their content. And user-generated content is trusted more than advertising or promotion.
Echoing my recent talk on the battle for customer attention, Frank explains that “Content is currency — something we trade for our audience’s attention. That currency becomes more valuable every time it’s shared by someone other than ourselves.”
And so he implores us in marketing and business to focus on creating content worth sharing.
Thankfully, the folks at PRWeb, have created this guide to creating content based on a view of the level of customer engagement and the level of company effort to create. It says it is for small business but I think it’s relevant for all businesses. So check it out. And tell me what you think:
Is content marketing the new branding?
#FlowConnection #ChannelConnect #TrustCloud Via Laurens ten Hagen, Gerrit Bes
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Cet outil mis à disposition des annonceurs permettra à des marques d’insérer des sondages sous la forme de tweets sponsorisés qui apparaissent dans le flux des utilisateurs.
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If only this doctor had better SEO, the patient might not have seen these negative reviews. (Yep. Can a doctor’s website influence physician referrals? Via Gilles Jourquin
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Boehringer Ingelheim has long been associated with treatments for stroke prevention, COPD and HIV/AIDS, but not cancer. That's about to change, if a cornucopia of 13 abstracts presented at the European Society for Medical Oncology (ESMO) is any evidence.
At the end of the day, the company recognizes that the health care system is no longer simply rewarding innovation, but is looking for value. In response to how BI plans to position its franchise for optimal success in light of the Affordable Care Act, Lokay points out, “Boehringer Ingelheim is committed to providing patients who currently have limited treatment options with therapies that have a demonstrated value. As a company committed to the health of patients and their families, we are not aiming to develop treatments that work 10% of the time, in 90% of the population – but rather products that work 90% of the time, in 10% of the population.” Via Thibaud Guymard
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Mayo study proves value of smartphones in stroke treatment http://t.co/cMuMhkY2 #hcsmeu #mhealth... Via Gilles Jourquin
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One of the most popular mobile devices amongst physicians is the iPad due to its powerful feature set combined with a great form factor.
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La société ACTIMAGE en partenariat avec le CeeD (Centre Européen d’Étude du Diabète) a développé une nouvelle application mobile dédié aux patients diabétiques : Actelin. Cette application Actelin... Via Tiffany Jésus
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TweetPharm is a free interactive infographic that tracks pharmaceutical companies' use of Twitter.
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I’ve recently described how I use a Samsung Galaxy Tab in medicine and in all my online activities. There is no doubt about the power of mobile health and as now there is a medical category ... (What medical smartphones apps do You use?
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RT @Rock_Health: RT @Rock_Health: Visual Wednesdays: Your Health In One Drop from @WellnessFX http://t.co/7Mwj7bic @sano_int #digitalhealth #healthtech... Via Gilles Jourquin
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Doctors love paper. Just think about it — we use paper hospital notes, send each other printed or even hand-written letters, use paper radiology and lab forms, write or print our scripts, and we worship the voluminous textbooks on our shelves.
The good old fax machine, introduced in the 1970s, was much more successful in winning over health care professionals than e-health has been. At the same time we feel the paper-dominated health care ecosphere is not very efficient, to say the least.
Many of us own a smartphone, tablet device or laptop and we love it. We make our devices sync with work email and agendas or other software. We may have a few cool apps. And about one in 10 Australian doctors is even using social media to connect with patients and other health professionals.But in our day-to-day work, many of us rely heavily on paper and the fax machine. How do we change this?
In an innovative blog post titled “We have to wean doctors off paper. But how?” a group of Silicon Valley designers explained how to make software for doctors more user-friendly.
To successfully design clinical software that competes with pen and paper, the authors mention three key factors — ease of use, flexibility and simplicity.
“If an [electronic health record] isn’t easy to adopt, doctors will quickly get frustrated and return to familiar paper. If it isn’t flexible, it will be impractical for many specialties and doctors with unique workflows”, the designers wrote.
In other words, medical software should be just as easy to use as paper.
Quick access to the clinical data is important. Long boot up times and multiple screens to click through should be avoided. Buttons and screens should be placed intuitively to reduce mouse movements and clicks.
But even if these three key factors are met, there’s still something missing.
Health care providers increasingly need immediate access to data. We’re connected 24/7 to networks and use so many different electronic applications to access all sorts of data sources, that it sometimes feels like it’s all too much.
How easy would it be if all the different tools were integrated in one software package?
The fourth requirement is integration of applications.
Imagine this: You’re sitting behind a large wide screen at work (see image below). If you click on the screen it responds immediately; the system is fast. The home screen provides online access to all the health providers in your direct network, including GP practices, specialists, hospitals, and allied health professionals at different locations.
You can see who is online and who isn’t. Your incoming email and agenda sit in the right top corner, and in the bottom of the screen are your social networks of choice and a video consultation tool.Included in the package would be professional resources like electronic therapeutic guidelines, secure enterprise social networks and encrypted video consultation tools. Smart phone and tablet apps would be available to improve ease of access.
With two clicks of the mouse you can select and upload data from your clinical management software to the secure health network. Other health professionals can immediately read and comment on problems and questions. You can have a videoconference with colleagues while the patient data is still visible on the same screen. Via nrip, Philippe Marchal, Tiffany Jésus
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Soon, your phone will know more about your health history and fitness goals than your doctor does. Imagine a day when your phone has all of your health information. It knows your goals, your time horizons and what activities you need to focus on to achieve those goals. It knows your schedule, whether you like to do things alone or in groups and who you like to train with. It knows what you eat, how much you’ve slept and all of your vital signs in real-time.
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La e-santé a pour objectifs :
Via Delphine Eriau, Giuseppe Fattori
Géraldine GOULINET FITE's curator insight,
January 31, 2013 11:39 AM
Toujours un plaisir de vous rescooper !
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L'idée derrière ces " Map of Medicine Healthguides" et ce principe du "See what your doctor can see" qui fait tant de buzz ces jours-ci, est de donner la possibilité au patient de voir la liste des protocoles et examens recommandés aux médecins par les autorités de santé pour une pathologie, des symptomes et des signes cliniques donnés :
Que doit et va faire le médecin dans tels ou tels cas (examens, diagnostics, soins, etc) ?
Cela nous amène donc à prendre conscience : - D'une part de ce que l'activité du médecin présente de (nécessaire) standardisation - - Et d'autre part donc, de la consécration du principe d'un pilotage croissant du médecin par les autorités de santé, et d'un contrôle possible du respect du "protocole" par le patient.
L'accès à ces cartes ne sera pas sans posé quelques problèmes aux "empowered patients" un peu trop hypocondriaques :-).
"Map of Medicine Healthguides shows you the ideal, evidence-based patient journey for common and important conditions. It is a high-level overview that can be shared by patients and healthcare providers." Via Jean-François Gouhier
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Une initiative du Cercle des Décideurs Numérique & Santé
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Why embracing social media is no longer optional for the struggling pharma sector http://t.co/IgNEtfxi #socpharm http://t.co/HXCMefUx...
Via Olivier Delannoy
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