Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
 Your new post is loading...
Your new post is loading...
Scoop.it!
AstraZeneca is a global, innovation-driven, integrated biopharmaceutical company. 
No comment yet.
Sign up to comment
Scoop.it!
Yesterday, at the 6th Annual Digital Pharma East conference here in Philadelphia, I met many "old" friends including Bill Drummy, CEO of Hea... How Important is Pinterest for Pharma Marketers? Fard Johnmar of Enspektos ... Via Olivier Delannoy
Scoop.it!
Lilly and Its Steep Patent Cliff is a Negative -- Fitch Ratrings Gives the Drugmaker a Negative Outlook..
Scoop.it!
Portable, effective and easy to use devices will drive the wave of mHealth’s future and allow patients to take control of their health.
Scoop.it!
Last year I gave a speech at Games for Health in Amsterdam and I really enjoyed the event. This time I cannot attend, but hopefully you can. I will be a member of the jury though for the Games for ...
Scoop.it!
The volume includes essays from 30 industry thought leaders.
Scoop.it!
5 cases-in-point show why you need other metrics to review email marketing effectiveness There have been a couple of heated debates I've been part of in t. Marketing topic(s):Email marketing analytics.
Via Olivier Delannoy
Scoop.it!
Dominc Tyer (@dominic_tyer) writes:
A Pfizer-funded study on US physicians’ use of social media to share and exchange medical information with their colleagues has found that nearly a quarter make daily, professional use of social media.
The study, published last month in the Journal of Medical Internet Research, also found 14 per cent of those surveyed said they contributed new information via social media on a daily basis.
Writing in the Journal, the study authors said: “Based on the results of this study, the use of social media applications may be seen as an efficient and effective method for physicians to keep up-to-date and to share newly acquired medical knowledge with other physicians within the medical community and to improve the quality of patient care.”
But they cautioned: “Future studies are needed to examine the impact of the meaningful use of social media on physicians’ knowledge, attitudes, skills, and behaviours in practice.”
In terms of social media use, the study found:
• 24.1 per cent of respondents used social media daily or many times daily to scan or explore medical information • 14.2 per cent contributed new information via social media on a daily basis • On a weekly basis or more, 61 per cent scanned and 46 per cent contributed.
The survey also set out to identify the factors that influence physicians’ use of social media as a component of their lifelong learning and continuing professional development.
When it came to attitudes towards social media, the study found:
• 57.5 per cent perceived social media to be beneficial, engaging, and a good way to get current, high-quality information • 57.9 per cent of respondents said social media enabled them to care for patients more effectively, and 60 per cent said it improved the quality of patient care they delivered.
Helen Pope's curator insight,
August 18, 2013 9:48 PM
A significant proportion of US doctors appear to be using social media to scan for medical information, especially if you look at the proportion using social media to scan for medical information on more like a weekly basis - 61%. I wonder if the results would be similar if there were a study of Australian physicians? 
David Swaddle's comment,
August 18, 2013 11:38 PM
Very interesting.
There are a whole bunch of social media related articles on JIMR at http://www.jmir.org/themes/52
David Swaddle's comment,
August 18, 2013 11:41 PM
Original article at http://www.jmir.org/2012/5/e117/
Their definition of "social media" is quite loose: "online environments where users contribute, retrieve, and explore content primarily generated by fellow users", so that's well beyond Twitter and Facebook. Wikipedia is social media by this definition. A resources directory curated by physicians for physician would also be social media. I'm not certain with JIMR itself would be considered as social media too - it's written and controlled by its audience.
Scoop.it!
This post clearly plugs the vendor selling the report, but the takehome points are excellent. Much to be expected in our current environment where marketing budgets are migrating to MedInfo & MedEd due to the increasing hurdles product promotion needs to clear.
From BioPortfolio: Patient-centric pharmaceutical companies are more likely to have larger medical information budgets and staffs, according to a recent study by Cutting Edge Info...
Scoop.it!
Blog post at The ComLuv Network : First we had the Stone Age, then the Bronze Age and so on throughout history. Now we have come to the Digital Age. What’s next?
Via Gilles Jourquin
Scoop.it!
Can big data engineer marketing influence?ZDNetORLANDO: Big data, marketing, psychology and analytics will blend together in a new area dubbed influence engineering over the next decade, according to a Gartner prognostication. Via Gilles Jourquin
Scoop.it!
With there being so many stats and figures floating around, we've taken the most recent and relevant stats from the Dublin Web Summit's digital marketing stage... Via Alex Butler
|
Scoop.it!
Special thanks to Michael Spitz (@SpitzStrategy) at Pixel and Pills for sharing his experiences onsite at the 6th Digital Pharma East. ...
Scoop.it!
"As always, during their iPad Mini special event today Apple shared a lot of impressive numbers surrounding their iOS and Mac products." Via Guillaume Decugis
Scoop.it!
One of the many miracles that the smartphone has delivered is an entirely new kind of patient. The Empowered Patient is an active manager of his or her health. Once, the Empowered Patient connected with their doctor and managed their health online.
Scoop.it!
Today’s health care consumers are hungry for reliable health content, and searching on the web. Find out which hospitals are fast becoming content creators.
Scoop.it!
Qmed (formerly Medical Device Link) is the world's first completely prequalified supplier directory and news source for medical device OEMs. Find medical device suppliers and IVD suppliers who are FDA-registered, ISO 13485- and ISO 9001-certified.
Scoop.it!
A survey of 356 patients showed that 47% of them had a negative opinion of pharma companies in general ("47% have a negative opinion of pharma companies on social media" reports @richmeyer - due to activity or lack of?
Scoop.it!
What are some of the challenges that have been found with mHealth?
Via Gilles Jourquin
Scoop.it!
Les vidéos YouTube peuvent sembler à des années-lumières des blogs de praticiens ou des communautés de patients.
Via EVELYNE PIERRON
Scoop.it!
Google just published a new research paper that delves into the details of how tablet owners use their devices. Using diaries, in-home interviews and contextual inquiry observations, the company's researchers observed how 33 U.S.
Via Olivier Delannoy
Scoop.it!
A September 26 2012, article on Kaiser Heath News by Jenny Gold raises the question of Mobile ...
A September 26 2012, article on Kaiser Heath News by Jenny Gold raises the question of Mobile regulation by the FDA. In that article Gold report a Congress member will introduced legislation to create an Office of Mobile Health. I have no idea if the legislation will amount to anything but it does raise an interesting topic of conversation: Should mobile be treated as a unique regulatory process? Here is a section of the piece: But a bill set to be introduced in the U.S. House of Representatives later this month aims to smooth the agency’s evaluation process. The Healthcare Innovation and Marketplace Technologies Act (HIMTA) would establish a special Office of Mobile Health at the FDA to provide recommendations on mobile health app issues. It would also create a mobile health developer support program at the Department of Health and Human Services to help app developers make sure they are operating within privacy regulations, including the federal law HIPAA that sets privacy standards. "Currently, our healthcare system works against small-to-large startup entrepreneurs with a multitude of barriers to entry," Rep. Mike Honda, D-Calif., who is introducing the bill, said in a statement. “Why have the principles of Silicon Valley, which I represent – competition, innovation, and entrepreneurship – not fully manifested themselves in the healthcare information technology space? This bill gets us closer to that space.” I have written about mobile and diabetes apps a few times ok maybe more than a few.... As Gold's article notes The FDA is expected to issue guidance on mobile soon. I think that diabetes care offers some unique challenges for the regulation of apps. The FDA appears to be interested in taking thing one step at a time or more precisely single mobile devices at a time. The FDA draft guidance said, “The FDA plans to address in a separate issuance mobile medical app intended to analyze, process, or interpret medical device data (electronically collected or manually entered) from more than one medical device.” Diabetes is managed by patients with multiple devices, meters, cgms, pumps, and logs of food, working out and a other life activities. To be meaningful diabetes mobile apps will need to deal with more than one device. To me that is more relevant than the structure of the regulatory office. Via dbtmobile
Scoop.it!
Rules of engagement in Life Sciences & Health by InSites Consulting. What can we learn from conversations taking place on Facebook, YouTube & Twitter? Via Mission-Systole
|
