Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Ça s'appelle la m-santé, ou la m-health pour les plus anglophones d'entre nous, et c'est en plein boom à la fois chez les professionnels de la santé et dans le grand public. Tout cela avec des usages allant du simple coaching bien-être au suivi complet à distance d'une pathologie. 
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Customers are drawn to branded customer communities by their content and that content's relevance to them, per July 2012 survey results [download page] from Incyte, sponsored...
Via uri goren
John Presutti's curator insight,
September 8, 2013 8:29 AM
Having brand supporters actively engage in an online community is an excellent platform for brand owners to identify new opportunities.
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Ethique dans les usages du numérique en santé http://t.co/plcLG4UE le 14/11 ou @jdflaysakier me challengera sur la Médecine 2.0 !
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Apple released an impressive figure at the iPad mini keynote on 10/23. 91% of Web traffic on tablets would be coming from the iPad. But later on this week, Strategy Analytics firm released some data based on Apple's earning calls showing that the iPad market share fell from 65% a year ago to 57% in Q3 '12 - Android now being an impressive 41% (and Microsoft close to non-existant if you want to know). So the obvious conclusion (and Tim Cook's point) would be that Android tablets are not that good and not being used that much. Or would that be that they are used in a more offline manner? I could see an argument being made around that with book reading on the Kindle Fire. One way or another, we don't quite live in a monopolistic market anymore. Via Guillaume Decugis
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La tablette tactile au service du handicapserious games et du ludo-éducatifLa tablette, comme pour chaque apparition de nouveaux outils, contribue à développer les usages du numérique. Via dbtmobile
Céline Barriol Décot's curator insight,
February 23, 2013 10:32 AM
La tablette tactile au service du handicap
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Defining paid, earned and owned media With the rise in importance of social media and online PR, we?re seeing more companies change their method of budget. Marketing topic(s):Customer acquisition strategy.
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Etude EMA 2012 : les internautes français face à l’e-mail. E-mailing marketing. Dolist vous informe sur les nouveautés, nouveaux usages et bonnes pratiques pour la mise en place de votre campagne emailing.
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![[Social Media Mag #1] Le web 2.0 est-il mort ? | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it](https://img.scoop.it/ky9w21opfHjjFZQB1VFNmzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Top départ d'une nouvelle série consacrée au social media. Chaque mois, FrenchWeb invite un expert du secteur. Aujourd'hui, état des lieux et futur du web 2.0 avec Yann Gourvennec, Directeur web et nouveaux médias chez Orange.
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The entire session was delivered directly from an iPhone 4S over WiFi, mirrored to an AppleTV, and included demonstrations of augmented reality (AR) as well as some of the latest health applications. This was all ‘live’ and included all the risks of ‘pushing the envelope’ of technology.
Yet the simple fact is that this was not really pushing the envelope of technology. It was merely utilizing the same capabilities which are available to all consumers in this modern age.
Our mobile devices have become so integral to society, that for many of us they are the core computing power for our daily lives.
So in preparation for the DIA Clinical Forum, Creation Healthcare sought to research and report on the impact of mobile computing and augmented reality in the context of medical information. The somewhat unpleasant tagline ‘SoLoMo’, refers to the changing paradigm where information is:
SOcial – that is shared among other people, or used to bring people together through new and existing networks/communities
Daily calorie intake, using ‘myfitnesspal’
Such ‘gamification’ is also one of the trends impacting the health industry. I did not previously consider myself a ‘gamer’ or even that in this case I might be playing a game, albeit against myself. Yet I simply could not help becoming enthused by the ‘life-logging’ process, especially having seen the demonstrable changes in my own behavior – leading to positive health outcomes. It seems I am not alone, with a growing group of people dedicated to the process of collecting data about their lives.
During the DIA presentation we were also able to examine the current provision of health information services ranging from professional applications such as ‘ePocrates’ and ‘medscape’, through to diagnostic services from the NHS in the United Kingdom. We even looked at an example scenario where a packet of Paracetamol was placed on the lectern, and filmed with an AurasmaLite, such that a virtual assistant stood on top of the packet – ready to provide patient information to the user. Such possibilities mean that real world products can be annotated and augmented with virtual data, or in this case health information.
The point of the session was to help the pharmaceutical and health industries understand that there are some basic considerations that we can be thinking about now, which may impact on how we deliver health information to both patients and healthcare professionals in the near future.
Some key take-aways, when approaching SoLoMo as a concept:
What information do you have, that might be useful to someone while ‘on the move’? Where might they want to access such information, and how might the location provide relevant context? Via Thibaud Guymard, Agathe Quignot
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Want to know what's going on with breast cancer on twitter ? Here, we take a close look at the ongoing conversation happening among Twitters millions of users. Take a look and then join the conversation. Via Olivier Delannoy
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The Windows Store made its official debut on Thursday, opening in 231 markets worldwide in 109 languages.
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Excerpted from article: "If SEO consultants want to own more of the funnel, their title will need to change to support a more expansive role that includes multiple channels, rather than changing what the term "SEO" itself means. The author of article is going to focus on two key areas of SEO: 1) Beyond keywords;
1. Beyond keywords What good SEOs already do: - Model search behavior across the funnel Good SEO’s are already skilled in the art of modeling user search behavior across a search buying cycle. They look to identify what language prospects are using relevant to their business.
Good SEO’s will: 1. Use PPC data... 2. Measure head vs long tail... 3. Track top of funnel keywords... 4. Create keyword funnels... 5. Create content maps...
I want more of that funnel What great funnel owners do: - Model the whole customer Persona modeling is nothing new, and smart marketers have been using them to help with brand marketing, website design, and UI for years. Well constructed personas help develop many different tactics, including: - Content that resonates
2. Content that works What good SEOs already do: - Audit sites to make the engines (and user’s) happier Good SEOs are a technical bunch and know how to ensure your site is ready to take on the search engines and win. Better yet, since good on-site optimizations follow good UI principles, the people visiting your site will be just as happy.
Good SEO’s will: 1. Make accessibility and indexability a must for your site... 2. Check all key areas of your site in order to... 3. Conduct a competitor analysis...
I want more of that funnel What great funnel owners do: - Audit content to build a strategy to amaze prospects There are three key tasks to complete to help you create the right content strategy for your business: 1. Determine your "sweet spot"... 2. Conduct a TOFU content audit... 3. Conduct a MOFU content audit...
A well-planned content strategy helps open up many new doors for funnel owners, including: - Thought leadership in your market
Each point is analyzed with more information and examples. Read full interesting article here: http://www.seomoz.org/blog/the-seo-path-to-becoming-a-great-funnel-owner Via Giuseppe Mauriello
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One of the hottest topics discussed at Digital Pharma East this year was mobile technology, and the use of “responsive design” for simplifying and getting the most out of the emerging and highly energized channel. Today Raina Probst and Debbie Spalding of imc² health & wellness share their thoughts regarding the challenges and opportunities of responsive design for pharma:
Via Olivier Delannoy
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Le nomadisme des collaborateurs n'est plus l'apanage des grands groupes : les trois quart des PME sont également concernés, selon l'enquête réalisée par Ipsos pour SFR Business Team.
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Emerging Markets: Not The Promised Land They Once Were?
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For a long time, social media has been a buzz word that’s been tossed around without much real thought and strategic planning, even within the...
Via Sam Stern, Tiffany Jésus
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Une équipe de chercheurs suédois fait appel aux internautes dans l'espoir de financer un traitement contre le cancer du pancréas. Via EVELYNE PIERRON, Jean-François Gouhier
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Learn from Vizion Interactive Lead Strategist Josh McCoy as he describes the in's and out's of Google Analytics Multi-Channel Attribution tracking.
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I explore the application of social media and word of mouth marketing to business.
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Eric Munz est PDG de KDP Groupe, spécialiste des études marketing.
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Les Serious Games santé vers la prescription d’applications ?
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L’Assurance Maladie entre dans l’ère mobile avec le lancement d’une version mobile du portail Ameli.fr. Ce site mobile, accessible depuis l’adresse ameli.moncompte.mobi permet à c...
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Le JDN publie un nouvel ouvrage dans sa collection JDN Premium : 'Bien exploiter l'Open Graph'. Extrait des conseils pour personnaliser et améliorer l'expérience utilisateur d'un site. Via Isabelle Delignière-Léglise
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Télémedecine et e-santé sont en plein essor dans nos systèmes de soins. Un outil tout désigné : le smartphone. En avant première, Elisabeth Hachmanian, Assoc...
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s baby boomers age, many are taking greater control over their own healthcare than any generation before them, and mobile technology is be a big part of that movement. But today’s elderly might not be interested in gadgets and apps.
“Seniors aren’t using apps for health,” healthcare technology consultant and futurist Mary Cain, managing director of San Francisco-based HT3, said at last week’s Health 2.0 Conference in that same city. In fact, that’s pretty much how Cain led off a session she moderated on digital tools for healthy aging, in case any of the many startup companies and venture capitalists in attendance had any wrong ideas. Via Richard Meyer, Agathe Quignot
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