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This article is about the rise in digital technologies and how they have affected the pharma marketing sector. If you look at the consumer marketing role and how the introduction of digital has changed the role in the last ten years there are grounds for worrying that it is going to get even more complex yet.
Digital works differently. We can now talk to customers in a new way, where the iPad allows us to bring messages to life almost as if they are on a personal Youtube channel, with movies and the ability to link through to fully detailed support data. But even more than this, digital is interactive and the data on created on the iPad comes straight back to head office.
![[Expert] Le mobile sera plus disruptif que le web, par Grégory Pouy | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it](https://img.scoop.it/kwo3Mk1_8TYO-elQudj8Tjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
