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Novo Nordisk's diabetes drug marketers are hitching on to the Super Bowl bandwagon. This morning, for example, I received an e-mail from Novo Nordisk's "Cornerstone4Care" program with the subject line "Delicious Big Game snacking for those with diabetes." I must have signed up for this e-mail list when I reviewed the "Diabetes and You" iBook published by Novo (see "Pharma 'eBooks': Imagining what COULD be, not what IS").
"The traditional Big Game party is usually a down-to-earth, unpretentious affair, with everyone rooting for their favorite team and enjoying snacks that are easy to serve and eat," said Novo in the e-mail message. "Of course, many of those snacks are unhealthy for everybody, let alone for the many people like my patients who live with diabetes."
Via Richard Meyer
