E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.
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E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.

Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.

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Rescooped by Lionel Reichardt / le Pharmageek from Digital et santé
March 6, 2013 8:03 AM
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SoloHealth Stations bring self-tracking to the supermarket

SoloHealth Stations bring self-tracking to the supermarket | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

The SoloHealth Stations include screening tests for vision, blood pressure, weight and BMI. Based on these tests and the answers to a few questions regarding things like diet and family history, the user receives an assessment of the patient’s overall health.

These HIPAA and FDA compliant kiosks also provide access to a database of local physicians, recommendations of ways to improve their health, and a symptom checker.

SoloHealth’s kiosks appear to be the next step in the evolution of those blood pressure machines that you see in so many pharmacies.

 

These kiosks make self-tracking available to people from all backgrounds. Those who don’t own a computer, a smart phone, or have an internet connection can participate as well. I wouldn’t be too surprised if a patient comes in and tells you, “The kiosk at Walmart says that I should be concerned about how my habits can affect my heart.”

 

 


Via dbtmobile, Agathe Quignot
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Rescooped by Lionel Reichardt / le Pharmageek from Social media marketing
March 6, 2013 4:23 AM
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Digital marketing strategy: Strategic SEO and content marketing

Digital marketing strategy: Strategic SEO and content marketing | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
In digital marketing strategy, there is too much talk about how to acquire fans and views for the cheapest amount. This will surely create online accidents.

Via Minter Dial
Minter Dial's curator insight, March 5, 2013 1:23 PM

Why SEOmust be strategic

Rescooped by Lionel Reichardt / le Pharmageek from Pharma & Medical Devices
March 6, 2013 4:21 AM
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Pharma Marketing Blog: Pharma Marketing Sequestration! DTC & Physician Ads Cut 20% Across the Board!

Pharma Marketing Blog: Pharma Marketing Sequestration! DTC & Physician Ads Cut 20% Across the Board! | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Via Richard Meyer
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Rescooped by Lionel Reichardt / le Pharmageek from Digital, innovation et santé !
March 6, 2013 4:21 AM
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Longue Traine - Tirer profit de votre potentiel

Longue Traine - Tirer profit de votre potentiel | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
L'analyse des pages de destination et des mots clés sur Google Analytics permet de gagner plus de visites longue traine

Via Gilles Boutault, Matthieu Boyer
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Rescooped by Lionel Reichardt / le Pharmageek from Health Care Social Media And Digital Health
March 6, 2013 4:19 AM
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How to Perfectly Match Content to Patient Life-Cycles | Patricia Redsicker

How to Perfectly Match Content to Patient Life-Cycles | Patricia Redsicker | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Content marketing offers opportunities to interact with patients through-out the patient life-cycle. Here's how to match relevant content to a patient's needs.

Via Marie Ennis-O'Connor
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Rescooped by Lionel Reichardt / le Pharmageek from Ma santé et le digital francophone
March 6, 2013 4:19 AM
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Vaincre la Mucoviscidose lance un espace web pour collecter des dons

Vaincre la Mucoviscidose lance un espace web pour collecter des dons | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Pour poursuivre la lutte contre la maladie et accompagner les patients, l’association Vaincre la Mucoviscidose  lance un espace de collecte sur le web.  Présentation.

Via Emmanuel Capitaine
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Rescooped by Lionel Reichardt / le Pharmageek from Digital marketing pharma
March 6, 2013 4:18 AM
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Social Media for Pharma: Strategies for Medical/Legal Approval.

Monitoring The Pulse Of Health Care Social Media 


Via Marie Ennis-O'Connor, Olivier Delannoy
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Rescooped by Lionel Reichardt / le Pharmageek from Digital et santé
March 6, 2013 4:17 AM
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La m-santé doit-elle évoluer pour permettre une adoption généralisée ?

La m-santé doit-elle évoluer pour permettre une adoption généralisée ? | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
D’après une enquête mondiale « Emerging mHealth: paths for growth » conduite par l’Economist Intelligence Unit (EIU) pour PwC, l’adoption généralisée des mobiles dans la santé est considérée comme ...

Via Agathe Quignot
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma & Medical Devices
March 5, 2013 4:10 PM
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Study Cites Benefits of Pharma’s Promotional Efforts | Coalition for Healthcare Communication

A recent study released by the National Bureau of Economic Research (NBER) states that although consumer-directed drug promotion increases utilization and thus overall drug costs, it also helps to educate consumers, induce physician contact and promote adherence.

 

“It’s refreshing to see a balanced study of DTC,” notes John Kamp, Executive Director of the Coalition for Healthcare Communication. “Safe and effective use of drugs is good for patients and, in the long run, can save money,” he said.

 

The February 2013 NBER study report discusses the role of promotion to both consumers and physicians and whether such promotion is persuasive and/or informational. The study presents empirical evidence that pharmaceutical promotion has both informative and persuasive elements; it states that physician advertising is “primarily persuasive in nature, effectively increasing selective brand demand.” However, “there is no strong indication that either consumer- or provider- directed promotion substantially raised retail-level prices,” according to the study.

 


Via Richard Meyer
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Scooped by Lionel Reichardt / le Pharmageek
March 5, 2013 4:20 AM
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Making a game out of e-health - The Age

Making a game out of e-health - The Age | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
The Age
Making a game out of e-health
The Age
E-health proponents hope the national broadband network will solve many of today's connectivity problems. E-health proponents say patients have to be motivated to engage with technology.
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Rescooped by Lionel Reichardt / le Pharmageek from NTIC et Santé
March 5, 2013 4:17 AM
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REGARDS SUR LE NUMERIQUE | Les métiers transformés par le numérique : les médecins connectés

REGARDS SUR LE NUMERIQUE | Les métiers transformés par le numérique : les médecins connectés | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Alors que le numérique n'en finit pas de modifier la sphère privée, il fait aussi apparaître des changements radicaux dans la pratique des métiers, tant sur l'organisation que sur l'approche même du métier. Le premier épisode de notre série Métiers et numérique présentait Hervé Pillaud, agriculteur qui recourt au quotidien au numérique. Nous nous penchons cette fois sur deux sites de conseils médicaux en ligne. Les changements ? La relation entre patients désireux d'être orientés dans leur parcours de soin ou encore curieux sur des réflexes d'automédication et médecins.

 


Via Henri Lefèvre, dbtmobile
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma & Medical Devices
March 5, 2013 4:17 AM
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RXCut Enables Comparison Shopping for Prescription Drugs

RXCut Enables Comparison Shopping for Prescription Drugs | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

RXCut just released “Pharmacy Price Search,” a website that enables customers to input their medications and dosages to find the cheapest local prices for their prescriptions.

The company cites statistics from the Centers for Medicare and Medicaid, which state that prescription drug spending will grow 10.7 percent by 2014. According to CEO Gerard Ferro, RXCutseeks to be the “Equalizer in Healthcare.”

The company offers a free prescription card on its website that purports to save up to 75 percent off of prescriptions and up to 50 percent off of laboratory tests and imaging services. Customers pay no enrollment fee, but they do pay an administrative fee on the savings generated by the card.


Via Richard Meyer
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Rescooped by Lionel Reichardt / le Pharmageek from MBADMB #HEALTH 2020
March 5, 2013 4:14 AM
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Is Your Website Optimized for Mobile Visitors? – infographic

Is Your Website Optimized for Mobile Visitors? – infographic | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Is Your Website Optimized for Mobile Visitors? – infographic Let me first say that every

Via Chanfimao
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Rescooped by Lionel Reichardt / le Pharmageek from iPad detailing
March 6, 2013 8:03 AM
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GSK iPad Detailing

GSK iPad Detailing | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Jan 2012 - iPad detailing instructional video for GSK sales force training. Produced and directed by Palmer Enfield for GSK on behalf of MC3.

Via Mission-Systole
Mission-Systole's curator insight, March 6, 2013 7:50 AM

iPad detailing and iPad e-detailing will seduce the pharmaceutical industry, physicians, sales representatives. Thanks to it's strong CRM-Oriented functionalities producing very sharp statistics about visits.

Rescooped by Lionel Reichardt / le Pharmageek from Digital et Santé
March 6, 2013 4:23 AM
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Quantified Self : les recommandations de la CNIL #esante #quantifiedself

Quantified Self : les recommandations de la CNIL #esante #quantifiedself | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Via Tiffany Jésus
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Rescooped by Lionel Reichardt / le Pharmageek from Ideagoras
March 6, 2013 4:21 AM
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The New Excellence: Consumerism Comes To The Medical Market - Forbes

The New Excellence: Consumerism Comes To The Medical Market - Forbes | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Partnership: the model of the Society for Participatory Medicine “Let Patients Help” is not just the title of this blog, it’s the catchphrase of my cause.

Via Dan Baxter, Angel Gonzalez
Dan Baxter's curator insight, February 7, 2013 10:34 AM

'Empower the people: enable, and train'

Rescooped by Lionel Reichardt / le Pharmageek from i-Pharma Digital
March 6, 2013 4:20 AM
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Tips for Maximizing iPad Effectiveness for Product Promotion and Education

Tips for Maximizing iPad Effectiveness for Product Promotion and Education | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
With physicians being among the biggest adopters of the Apple iPad, it is no surprise that it has become a key part of a pharma sales rep’

Via Nikos Papaioannou
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Rescooped by Lionel Reichardt / le Pharmageek from E-Mental Health and wellbeing
March 6, 2013 4:19 AM
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The future's e-mental health, explain mental health leaders

The future's e-mental health, explain mental health leaders | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Over the past 20 years, digital technology has truly revolutionised the way we conduct our everyday lives. It’s also meant big changes to how we look after our own health.  NHS Choices, for example...

Via Dan Baxter
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Rescooped by Lionel Reichardt / le Pharmageek from Digitized Health
March 6, 2013 4:18 AM
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Interview with developer of PainSquad, gamification app for kids with cancer

Interview with developer of PainSquad, gamification app for kids with cancer | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Interview with Jennifer Stinson on PainSquad, an interactive pain journal integrating gamification.

Via Emmanuel Capitaine
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Rescooped by Lionel Reichardt / le Pharmageek from Time to Learn
March 6, 2013 4:18 AM
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Voici le comparateur de CMS pour choisir entre : Indexhibit, Wordpress, Joomla et Drupal ?

Voici le comparateur de CMS pour choisir entre : Indexhibit, Wordpress, Joomla et Drupal ? | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Ce matin, je voulais vous présenter un projet développé par des étudiants de l’atelier de Didactique visuelle de la Haute école des arts du Rhin. E-blanc tente de répondre aux questions que se pose un internaute qui souhaite créer un site Web en utilisant un CMS. L’idée est également de documenter et de guider votre choix parmi tous les CMS du moment :  Indexhibit, WordPress, Joomla et Drupal.


Via Frédéric DEBAILLEUL
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Rescooped by Lionel Reichardt / le Pharmageek from Digital Health
March 6, 2013 4:17 AM
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Recipe for Relevance: Blend Digital Health Developers and Clinical Providers - Forbes

Recipe for Relevance: Blend Digital Health Developers and Clinical Providers - Forbes | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

I wanted to capture a few quick top-of-mind reactions to a much-needed, well-executed event I attended Tuesday night, a “Meeting of the Minds,” co-sponsored by the digital health incubator Rock Health and the UCSF Clinical and Translational Science Institute (CTSI).  The goal: bring together healthcare providers who have specific pain points with technologists eager to develop solutions.

This event happened to showcase several of my favorite themes: the importance of “field discovery” (i.e. innovation driven by practitioners, as described by MIT Professor Eric von Hippel), the need to create more useful digital health companies (vs more trivial apps); and the need to crowdsource problems not just solutions.


Via Alex Butler
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Rescooped by Lionel Reichardt / le Pharmageek from Digital, innovation et santé !
March 5, 2013 2:21 PM
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THE biggest challenge in pharma digital marketing

THE biggest challenge in pharma digital marketing | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
DTC advertising is down 22%, a lot of drugs are coming off patent and consumers are using the internet in record numbers for health according to my report for eMarketer.  While the ePharma conferen...

Via Matthieu Boyer
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma & Medical Devices
March 5, 2013 4:18 AM
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Harris Interactive: Harris Polls > Harris Poll Study Links Emotional Connection to Physicians’ Trust in Pharmaceutical Products

Harris Interactive: Harris Polls > Harris Poll Study Links Emotional Connection to Physicians’ Trust in Pharmaceutical Products | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight.

Via Richard Meyer
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Rescooped by Lionel Reichardt / le Pharmageek from Mobile Health: How Mobile Phones Support Health Care
March 5, 2013 4:17 AM
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mHealth May Be Critical in Combating COPD in the UK

mHealth May Be Critical in Combating COPD in the UK | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
In what amounts to the latest powerhouse European partnership born of a joint mHealth effort, AstraZeneca and Exco InTouch have announced a groundbreaking program to “develop and launch interactive mobile phone and internet-based health tools.” The...

Via AttractiveHealthcare, dbtmobile
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Rescooped by Lionel Reichardt / le Pharmageek from sm in healthcare
March 5, 2013 4:15 AM
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What Does E-Detailing Entail? How E-Detailing is Shaping the Pharmaceutical Industry | BaseCase

What Does E-Detailing Entail? How E-Detailing is Shaping the Pharmaceutical Industry | BaseCase | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
A look into what e-detailing is and how it is being applied in the pharmaceutical industry, and outlining the best practices when using e-detailing to support the pharma-physician relationship.

Via Katerina Strousopoulou, Dimitra Kontochristou
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