E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.
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E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.

Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.

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Scooped by Lionel Reichardt / le Pharmageek
April 16, 2013 7:30 AM
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Luxembourg : la e-santé devient une réalité | esante.gouv.fr, le portail de l'ASIP Santé

Luxembourg : la e-santé devient une réalité | esante.gouv.fr, le portail de l'ASIP Santé | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From esante.gouv.fr - April 16, 2013 7:24 AM
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Adeline Jouanne's curator insight, May 17, 2013 6:50 AM

e-santé, numérique, dossier de soins partagés, gouvernement
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Rescooped by Lionel Reichardt / le Pharmageek from URPS et e santé
April 15, 2013 8:23 AM
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L’interopérabilité : la clé de voûte de la e-santé

L’interopérabilité : la clé de voûte de la e-santé | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From esante.gouv.fr - April 15, 2013 7:49 AM

Partager des documents dématérialisés entre professionnels de santé pour suivre un patient c’est bien, pouvoir lire ces documents sans problème sur son ordinateur, c’est mieux. C’est précisément l’objet de l’interopérabilité des systèmes d’information de santé. Ce travail colossal, mais essentiel pour rendre possible la e-santé est pourtant mal connu. Explications.


Via Géraldine GOULINET FITE
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Rescooped by Lionel Reichardt / le Pharmageek from Seriousgamethèque
April 14, 2013 4:40 PM
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Un Serious Game pour mieux évaluer et gérer la douleur des enfants

Un Serious Game pour mieux évaluer et gérer la douleur des enfants | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From myseriousgame.com - April 14, 2013 2:31 PM
L’approche ludique peut être mise au service de la formation avec les Serious Games, au service du marketing et de la génération de contacts avec les Advergames ou encore au service de l’information et de la communication.

Via Audrey Bardon
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Rescooped by Lionel Reichardt / le Pharmageek from Social Media Content Curation
April 14, 2013 5:43 AM
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The Top Role Of Content Creation And Curation: Gartner's 2013 Social Marketing Survey

The Top Role Of Content Creation And Curation: Gartner's 2013 Social Marketing Survey | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.gartner.com - April 14, 2013 3:40 AM

Part of this research is available to the general public, free of charge.
Excerpted from article about this Gartner's 2013 Social Marketing Survey:
"Summary: Gartner's 2013 U.S. Digital Marketing Spending Survey found that investments in content creation and social marketing totaled 21% of digital marketing budgets. Here we dive deeper into the implications of the content imperative for your social marketing strategy.

Overview:
- Impacts
a) Forty-seven percent of survey respondents see content creation and curation as the top role of their social marketing teams, often forcing them to outsource.
b) Digital marketers achieving effective social marketing create and curate content that speaks with an authentic voice.

- Recommendations
a) Balance outsourced content services with in-house expertise, building internal content creation and curation skills, while utilizing agencies and service providers to scale.
b) Develop a style guide to formalize your brand's voice and values, to clarify rules of engagement and to enforce companywide standards."

[There is a detailed analysis in the full article.]

Moreover, Jake Sorofman, Research Director at Gartner, adds some insights in his blog post:
"So it’s perhaps no surprise that Gartner’s 2013 social marketing survey pointed to content creation and curation as the key areas of focus for social marketing organizations—and the most outsourced function.

What’s different about content in the age of the social web?

- It’s human: it speaks with a conversational voice, from one human being to another. Thought isn’t hidden behind stilted corporate speak, chest-thumping claims and pompous language.
- It’s neutral: perhaps not wholly objective, but it holds fire on the hard sell in favor of issues-centric storytelling that supports a brand’s point of view without always making the brand the hero.
- It’s simple: attention spans aren’t what they used to be and competition for that limited attention has reached a fever pitch.
- It’s visual: It’s also easier to consume when you’re already up to your eyeballs in dense text.
- It’s curated: you don’t have to create all of your own content. Leverage happens when you organize and annotate third-party content that helps tell your story or sell your point of view.
- It’s conversational: communities talk back to sustain the dialogue in the form of comments, reviews, ratings and new content of their own that defends or argues against your point of view.
- It’s organic: it’s published fast, often in response to unpredictable moments."

Full article about Gartner's 2013 Social Marketing Survey:
http://www.gartner.com/technology/research/digital-marketing/social-marketing-survey.jsp

Full original post by Jake Sorofman on Gartner Blog:
http://blogs.gartner.com/jake-sorofman/forget-big-data-here-comes-big-content/

 


Via Giuseppe Mauriello
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Amita Malhotra's curator insight, April 16, 2013 6:17 AM

With the mainstreaming of content - channel management has taken a back seat. Differentiated content + value-adding curation is becoming key.
Gail Worthington-Eyre's curator insight, April 17, 2013 8:09 PM

Research confirms, content marketing and story telling engages the consumer in discussion that means something to them. Social media marketing is the voice of your business and your connection to your consumer. Have you developed your strategy yet?
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Rescooped by Lionel Reichardt / le Pharmageek from Healthcare & Social Media
April 14, 2013 5:39 AM
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E-santé et mesure de soi, la science-fiction à portée de main

E-santé et mesure de soi, la science-fiction à portée de main | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.lesnumeriques.com - April 13, 2013 12:44 PM
En 2005, France 2 présentait dans l’émission « 2025 : le futur en face » ce que pourrait laisser entrevoir la technologie médicale du futur. On pouvait y voir une...

Via Pharmacomptoir / Corinne Thuderoz
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Scooped by Lionel Reichardt / le Pharmageek
April 14, 2013 3:04 AM
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Tester sa vue sur son iPhone

Tester sa vue sur son iPhone | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.leparisien.fr - April 13, 2013 4:34 PM

Les personnes souffrant de certains troubles de la vue disposent d'un nouvel outil, un test sous forme d'application pour suivre l'évolution de sa vue chez soi, bientôt disponible en Europe.

L'autorité américaine Food and Drug Administration vient d'approuver la mise sur le marché du logiciel myVisionTrack, développé par Vital Art and Science et le fabricant prévoit aussi de se développer sur le marché européen.

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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Hub
April 13, 2013 10:30 AM
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Pharma Marketing Blog: Fifty Ways to Do the Digital: Pharma CEOs Must Start "Carrying the [Digital] Bag"

Pharma Marketing Blog: Fifty Ways to Do the Digital: Pharma CEOs Must Start "Carrying the [Digital] Bag" | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From pharmamkting.blogspot.be - April 13, 2013 6:51 AM

After posting about "Pharma C-Suite Social Media Dummies," I got into a Twitter discussion with my friend Paul Tunnah (@pharmaphorum) who asked "do C-level need to use social media directly, or just see value within their org and ensure others manage?"


Via Philippe Marchal
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Scooped by Lionel Reichardt / le Pharmageek
April 13, 2013 2:21 AM
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Recherche et développement du secteur pharmaceutique en France

Recherche et développement du secteur pharmaceutique en France | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.leem.org - April 12, 2013 9:05 AM
Infographie
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Scooped by Lionel Reichardt / le Pharmageek
April 13, 2013 2:20 AM
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'New Era' for Pharma Industry: Eli Lilly | Veil...

'New Era' for Pharma Industry: Eli Lilly | Veil... | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.scoop.it - April 12, 2013 9:52 AM
Markets can expect a wave of medicines to hit the market, said Eli Lilly's CEO.
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Scooped by Lionel Reichardt / le Pharmageek
April 13, 2013 2:16 AM
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Who Needs Sales Reps When You Can Use Digital Marketing? | Pharmalive

Who Needs Sales Reps When You Can Use Digital Marketing? | Pharmalive | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.pharmalive.com - April 12, 2013 11:17 AM
Who Needs Sales Reps When You Can Use Digital Marketing? read data here http://t.co/MibJkbPB2y #pharma
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Scooped by Lionel Reichardt / le Pharmageek
April 13, 2013 2:00 AM
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Removing the Roadblocks to Effective Patient Treatment | eyeforpharma

Removing the Roadblocks to Effective Patient Treatment | eyeforpharma | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From social.eyeforpharma.com - April 12, 2013 6:17 AM
Removing the Roadblocks to Effective Patient Treatment http://t.co/Aofrh6mElc #e4p #ePatient #RA
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Scooped by Lionel Reichardt / le Pharmageek
April 13, 2013 1:51 AM
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Le « big data » s'attaque au diagnostic médical

Le « big data » s'attaque au diagnostic médical | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.lesechos.fr - April 11, 2013 10:06 PM
En croisant données du patient et connaissances médicales, un ordinateur peut-il conseiller efficacement un médecin ?...
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Rescooped by Lionel Reichardt / le Pharmageek from Digital Healthcare Trends
April 13, 2013 1:45 AM
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Emerging business models for pharma

Emerging business models for pharma | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.pmlive.com - April 11, 2013 7:15 PM
The traditional hegemony of the old monolithic pharma company is beginning to give way to a new, more interconnected business structure

Via Ricard Robledo
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Rescooped by Lionel Reichardt / le Pharmageek from Ma santé et le digital francophone
April 15, 2013 8:24 AM
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Pfizer lance un espace web interactif dédié à la médecine et santé au travail

From www.mypharma-editions.com - April 15, 2013 4:07 AM
Le laboratoire pharmaceutique Pfizer a lancé sur son portail dédié aux professionnels de santé, Docteur 3W, un nouvel espace web interactif dédié à la médecine et santé au travail.

Via Emmanuel Capitaine
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Scooped by Lionel Reichardt / le Pharmageek
April 15, 2013 8:22 AM
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ça bouge du côté de la recommandation d'applications mobiles en santé.

From lemondedelaesante.wordpress.com - April 15, 2013 8:22 AM
L’offre des applis mobiles santé ne cesse de croître, et dans un précédent article je mentionnais quelques réalisations permettant de s’y retrouver parmi ces listes pléthoriques affichées...
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Rescooped by Lionel Reichardt / le Pharmageek from La pharma dans tous ses états
April 14, 2013 4:40 PM
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Is a dispensable labor force is indispensable to pharma ?

Is a dispensable labor force is indispensable to pharma ? | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From worldofdtcmarketing.com - April 12, 2013 11:43 AM
The belt tightening within pharma continues when Lilly announced that it was laying off 30% of its sales force because of the patent expiration on Cymbalta later this year. This part of a pattern...
[[ This is a content summary only.

Via Pharmacomptoir / Corinne Thuderoz
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April 14, 2013 5:42 AM
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CES 2013 : le capteur d’activité révolutionnaire Basis

CES 2013 : le capteur d’activité révolutionnaire Basis | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.lesnumeriques.com - April 14, 2013 5:42 AM
Plus fort que Nike et son FuelBand, Basis révolutionne votre quotidien dans une montre qui capte vos pulsations cardiaques tout au long de la journée. Mais ce n’est pas tout...
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Rescooped by Lionel Reichardt / le Pharmageek from i-Pharma Digital
April 14, 2013 5:38 AM
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Key iPhone medical apps released last week v13

Key iPhone medical apps released last week v13 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.imedicalapps.com - April 14, 2013 4:25 AM
The following is a list of the notable medical apps released for Apple's iOS this past week.

Via Nikos Papaioannou
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Rescooped by Lionel Reichardt / le Pharmageek from Digitized Health
April 13, 2013 10:30 AM
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Infographic: The State of Wireless Networking in Healthcare

Infographic: The State of Wireless Networking in Healthcare | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.hitconsultant.net - April 12, 2013 12:01 AM
In a recent survey conducted by Enterasys asked the leading healthcare organizations on the current state of wireless networking in healthcare and how they are planning to support biomedical devices, patient and clinician BYOD while still...

Via Emmanuel Capitaine
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Rescooped by Lionel Reichardt / le Pharmageek from Le Monde de la pharma & de la santé connectée
April 13, 2013 10:29 AM
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Création d'une ligne téléphonique appelée CitéPragmatique ! + antibioclic.com

Création d'une ligne téléphonique appelée CitéPragmatique ! + antibioclic.com | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
April 13, 2013 8:35 AM

Le Quotidien du Médecin annonce la création d'une ligne téléphonique appelée CitéPragmatique qui permet aux médecins généralistes d'être conseillés sur la prescription ou la non-prescription d'antibiotiques. Un site internet www.antibioclic.com est également disponible. Le projet, conçu par le Collège national des généralistes enseignants (CNGE), a reçu 180.000 € de l'agence régionale de santé d'Ile-de-France. I.F le 13/04/13


Via Esposito Christelle
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Esposito Christelle's curator insight, April 13, 2013 8:35 AM
#telemedecine #esante
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April 13, 2013 2:20 AM
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Answering Big Questions on Big Data | eyeforpharma

Answering Big Questions on Big Data | eyeforpharma | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From social.eyeforpharma.com - April 12, 2013 9:40 AM
Answering Big Questions on Big Data http://t.co/6jncShR6B9 #e4p #bigdata #RWD #pharma
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Scooped by Lionel Reichardt / le Pharmageek
April 13, 2013 2:18 AM
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Can gamification transform lives? | pharmaphorum

Can gamification transform lives? | pharmaphorum | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.pharmaphorum.com - April 12, 2013 11:00 AM
This article is about pharma using gamification to educate patients to take charge of their own health, for benefit of the individual and the industry.
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Scooped by Lionel Reichardt / le Pharmageek
April 13, 2013 2:00 AM
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Physicians: Why Your Future Is Online (and How to Own It)

Physicians: Why Your Future Is Online (and How to Own It) | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.thedoctorblog.com - April 11, 2013 11:40 AM
Back in the early 2000s, Google launched a short-lived project called Google Answers. Users could submit questions, and a team of researchers would post answers on a public forum. When I looked clo...
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Scooped by Lionel Reichardt / le Pharmageek
April 13, 2013 1:53 AM
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Marketing: les laboratoires pharmaceutiques investissent sur les canaux numériques

From www.mypharma-editions.com - April 11, 2013 4:22 AM
Cegedim Strategic Data (CSD) vient de publier les chiffres de l’investissement promotionnel des laboratoires pharmaceutiques en 2012.
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Scooped by Lionel Reichardt / le Pharmageek
April 13, 2013 1:50 AM
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Eli Lilly va réduire de 30% sa visite médicale aux USA

From www.mypharma-editions.com - April 12, 2013 9:59 AM
Selon le Wall Street Journal, le groupe pharmaceutique Eli Lilly prévoirait la suppression de près de 1.000 postes de visiteurs médicaux aux Etats-Unis.
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