Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Research shows three common problems. (Why Large Companies Struggle With Business Model Innovation - via @HBRexchange - http://t.co/E4iTzMunjr) 
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There’s a database that tracks pharma conflicts with the FDA about social media, and Mark Senak runs it.
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In a press release issued this week by the mHealth Alliance, the organization – along with Pfizer – launched a call to action for researchers, implementers, health workers, donors, governments and the private sector to prioritize mHealth. Via Emmanuel Capitaine
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Le marché des dossiers médicaux en ligne représente aux Etats-Unis de plus de 25 milliards de dollars.
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Doximity, commonly referred to as a “Facebook-for-doctors,” has released an API and announced that more than 50 developer partners are building applications on it. Via Dan Baxter
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By Susan E. Matthews (One reason to appreciate sites like Facebook and Twitter http://t.co/C5z28vCn9e) Via Emmanuel Capitaine
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Alors que les bienfaits de l'ouverture des données publiques de santé sont connus, Marisol Touraine fait tout pour empêcher les citoyens d'y avoir accès.
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Internet est universel, les informations que l’on y trouve sont parfois incertaines et les sources anonymes. Via nathalie Bissot-Campos
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A Wolters Kluwer survey of 300 practicing physicians found 55 percent use both smartphones and tablets in their daily practice and of those, 72 percent primarily use smartphones for accessing drug information. Via Olivier Delannoy, eMedToday
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IsraelValley : Votre rendez-vous sur l’économie d’Israël : high-tech, finance, industrie, emploi Via Rémy TESTON
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In their mid-year report on the state of digital health investments, health IT incubator firm Rock Health reported venture capital investment in digital health
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The first big healthcare duo to announce it's innovating in the Google Glass space? Philips and Accenture created a patient data delivery proof of concept. Via Philippe Marchal
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Mon journal positif, proposée par MSD France, est la première application mobile permettant aux patients séropositifs un suivi optimal de leurs traitements anti-viraux. Cette application se décline aussi sous forme de Widget (avec stockage... Via Pharmacomptoir / Corinne Thuderoz
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Infographic: 205 Hospital-branded apps for patients - via @MobiHealthNews - http://t.co/xA98a9D6Tb http://t.co/HIMwV2FpWB
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“How Video Can Increase Pharmaceutical Sales Business 2 Community This method of selling isn't only expensive, but it also takes up valuable time and resources this digital world just doesn't have the ability to spare.” Via eMedToday
eMedToday's curator insight,
October 6, 2013 7:56 PM
Pharmaceutical companies rely on physician and patient knowledge to make money. But to turn information into knowledge, it has to be connected to things the audience already understands. This is especially true in pharmaceuticals, where topics can be complicated. Simple, well-done videos will help busy, distracted patients or healthcare providers remember your brand, which, in turn, increases sales.
eMedToday's curator insight,
October 6, 2013 7:57 PM
top hospitals use video in marketing.
Best single way to communicate with patients
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Kathleen D. Hoffman, PhD's insight: What is a "frog list"? It's what you want to do before you croak, according to Jessica Rice of stageivblog.com. Via Emmanuel Capitaine
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We know that people use the internet to research all kinds of products and services. In this study, we found that searching for hospitals happens too.
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If you are responsible for leading the development and execution of a healthcare marketing strategy for 2014, you should know how to allocate resources to the channels that will provide the most ROI.Sure, you could just focus your resources on the same channels as last year, but looking backwards can be a trap. Your boss isn’t looking for you to make an exact copy of last year’s strategy, even if it worked. As the leader of your company’s marketing initiatives, you’re expected to do more than keep the status quo; you’re expected to implement strategies so the company can do better. You need to understand current market dynamics and see around the corner so that the strategies you implement will be effective for the entirety of the next year.In the past year we have seen an increasing dependence on digital platforms for health information, decision-making, and collaboration. Digital is the way we connect and learn today. If you want to have an influence on the consumer’s decision-making process, you have to be where decisions are being made. If digital is big now, it’s only going to become a more important channel throughout the next year. This means you need to plan to have even more of a focus on digital for your healthcare marketing strategy if you want to keep up. You need to be forward thinking. You simply can’t afford to miss out on the opportunity digital provides when time and money are scarce.With big changes to the healthcare ecosystem coming up, companies will be pressed to find the most economical ways to connect with patients. The industry is changing fast, so don’t get stuck being complacent. If you don’t have a strong digital strategy, where do you think you will be in six months when your boss asks why marketing isn’t driving more sales?1. Americans are using the internet when they have health concerns. - 1 in 3 American adults have gone online to figure out a medical condition - 72% of internet users say they looked online for health information within the past year(Source: Pew Internet)2. Healthcare marketing today needs both offline and online strategies. - 84% of patients use both online and offline sources for research - 77% of patients use search engines - 76% of patients use hospital sites - 52% of patients health information sites(Source: Google Think)3. Offline shouldn’t be ignored, but it’s far less important than digital mediums. This should be factored in when budgeting and planning healthcare marketing strategies. Resist the temptation to rely on old, traditional tactics that are less effective just because “that’s the way we’ve always done it.” - 32% of patients use TV for research - 20% of patients use magazines for research - 18% of patients use newspapers for research(Source: Google Think)4. Search will continue to play an important role in the decision-making process. Healthcare marketing execs need to develop a strategy so the company and its products and services can be found using search. This means you need a strong website, a social and content strategy, and SEO. - 77% of online health seekers say they began their last session at a search engine such as Google, Bing, or Yahoo - Another 13% say they began at a site that specializes in health information, like WebMD - The most commonly-researched topics are specific diseases or conditions; treatments or procedures; and doctors or other health professionals(Source: Pew Internet)5. Consumers are becoming more involved in managing their own health, especially using health tracking. Healthcare marketing needs to address proactive patients who are engaged in actively monitoring and promoting their health. - 7 in 10 U.S. adults have tracked a health indicator for themselves or for someone else - Of those, 34% share their health tracking records or notes with another person or group(Source: Pew Internet)6. Consumers are increasingly using mobile to access information. Websites absolutely must be mobile friendly and able to be viewed well in multiple kinds of devices. - Of patients who found hospitals on their mobile devices, 44% scheduled an appointment - Roughly 1/3 of patients used tablets or mobile devices on a daily basis for research and/or to book appointments(Source: Google Think)7. Mobile is used everywhere. Healthcare marketers need to take this into consideration when creating websites and digital content. Pay careful attention to where the patient is in the decision-making process, and serve the appropriate content that serves that need. - 61% while at home - 27% at work - 23% while visiting friends or family at home - 20% while out of town - 16% while in a doctor’s office(Source: Google Think)8. Brand is important to prospective patients. - Reputation of facility 94% - Accepts healthcare plan 90% - Recommended by physician 86% - Uses latest technology 85% - Recommended by friends and family 51%(Source: Google Think)9. For patients who booked appointments, digital content is key to decision-making. - 77% of patients used search prior to booking an appointment - 83% used hospital sites - 54% used health insurance company sites - 50% used health information sites - 26% used consumer generated reviews(Source: Google Think)10. Online video is important.1 in 8 patients watched an online video on: - Hospital sites 42% - Health insurance information sites 31% - Health information sites 30% - YouTube 29% - Health insurance company sites 20%53% of patients who didn’t watch hospital videos were unaware they existed. Via Plus91, ACS WebSanté
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Smartphone app designed to collect research subject data in large heart disease study. Via Emmanuel Capitaine
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La filière pharmaceutique française bien placée
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“MedCity News From gamification to personalized medicine, here's a list of companies ... MedCity News ... track, and maintain them.”
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As more occupational health and safety professionals are using smartphones on the job, 3M has created a new mobile application that provides hearing protection and conservation information for iOS and Android devices. Via Philippe Marchal
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On Tuesday, Janssen Healthcare Innovation announced the anticipated formal launch of Care4Today Mobile Health Manager 2.0. According to details presented in
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The announcement of the new algorithm from Google known as Hummingbird is guaranteed to have sent many a site owner into a little panic last week. This is to be expected, following Panda and Penguin, two algorithms that affected many a site’s ranking, thanks to poor or duplicate quality content, bad links that may have been in an editorial or worse, paid for, and keyword stuffing. However, there’s no need to view Hummingbird in a negative light. If you have a good site, with a decent link profile and quality content, then you won’t be affected. To begin with, it’s already been running for at least a month, or more like a few, if reports are to be believed. So what exactly does it do? Via Alex Butler
SaiSrinivasCom's curator insight,
October 14, 2013 10:10 AM
Jeez.. We are better off writing quality content than balancing keywords!
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The Guardian Via AttractiveHealthcare
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