Why you need nothing less than a first-class Internet and Social Media Marketing Strategy:
- 80: percent of Internet users (59 percent of US adults) seek online health information [Pew]
- 48: percent search for information on behalf of someone else [Pew]
- 36: percent search for information for themselves [Pew]
- 55: percent of Internet users search for medical treatment or procedure information [Pew]
- 47: percent of Internet users look online for information about doctors or other health professionals[Pew]
- 38: percent of Internet users look online for information about hospitals or other medical facilities[Pew]
- 77: percent of patients used search prior to booking an appointment [Google]
- Ages 30-49: group most likely to search online for health topics [Pew]
- Ages 50-64: second most likely group to search for health information online [Pew]
- 41: percent of people said social media would affect healthcare provider selection [Pew]
Why you need original (and authoritative) online content:
- 77: percent of Internet users read blogs [HubSpot]
- 60: percent of people who feel more positive about a company or health system after reading custom content [ContentPlus]
- 70: percent of customers who prefer getting to know company from articles rather than ads [ContentPlus]
Why you need a marketing-smart mobile strategy:
- 34: average number of times per day people check their Smartphone [Personal and Ubiquitous Computing]
- 64: percent of decision-makers access email via mobile devices [TopRankBlog]
- 40: average number of daily text messages among Smartphone users [Pew]
- 30: percent of patients using tablets or mobile devices for research and/or appointments [Google]
Why you need digital video in your marketing mix:
- 1 billion: YouTube unique user visits per month [YouTube]
Ages 18-34: US adults reaches more adults in this group than any cable network [YouTube]
- 87: percent of US Internet audience—188 million US Internet users—watched 37.7 billion online videos in August 2012 [comScore]
Read more: http://healthworkscollective.com/stewart-gandolf/141426/healthcare-marketers-why-you-need-first-class-internet-plan-2014
Via
Parag Vora