Personal Branding & Leadership Coaching

A vision statement and a mission statement are essential to a company. How do they differ? Why do they benefit you? We answer these questions with examples.

Many people think they know the vision for their life, but they confuse it with objectives like wanting to make a certain amount of money or achieve a certain job title. Other people only have a general idea that is not well defined—like "I want to help people." A life of freedom and fulfillment requires a clearly defined vision that encompasses your entire life, not just your work. Your vision is the glue that holds together all of your daily, weekly, monthly, and yearly objectives for your life.

A brand vision should be the ultimate end-in-mind achievement, which answers, “Where could we be?” Imagine 5-10 years from now and put a stake in the ground

One of the most powerful ways I know to make change is to design a vision plan which will help you to raise your vibration, so you can shift your thinking.

“Your vision will become clear only when you can look into your own heart. Who looks outside dreams; who looks inside awakens.” - Carl Jung

As human beings we yearn to belong to something bigger than ourselves, to something which fills our daily lives with meaning. Throughout history we have been prepared to go to extraordinary lengths i…

As you create a new and improved version of yourself, a prosperous life is a noble outcome to strive for.  And a prosperous life isn’t created in a microwave but a crockpot, and the ingredients are your daily habits.  Some of the most seemingly mundane habits – your diet, exercise, how much you sleep, self-development time, etc. – are the building blocks of your health, happiness, and prosperity.  How you do anything is pretty much how you do everything. 

Bob Apollo of Inflexion-Point, the B2B value selling experts, explains why we need both a vision story and a customer-specific value story framework

What's a vision statement and why does your organization need one? We explain their importance and purpose and share some of our favorites.

A vision statement identifies what a company would like to achieve or accomplish. See examples of a vision statement vs. a mission statement.

  I’m an analyst. It’s my job to formulate opinions on your product and company and provide that insight to my clients. Prior to joining Forrester, the impact analysts have on the industry was described to me this way: “I don’t have time to be an expert at everything I need to know, so I …

If you want your vision, mission and values to be more than brand paperwork, they need to be customer focused and they need to be hyper-aware competitively.

Writing your vision & your goals has been a constant theme in self-development. Here are some practical steps to getting to the next level in your self-esteem.

A vision statement adds strength to your thought leadership PR strategy. It’s gazing into the future, envisioning how your company will look in 5 to 10 years. It allows others to be able to app…

We need to have a professional purpose. Without one there can be no planning & we limit the possibility of channeling our future in the right direction.

Your vision and mission are the foundation on which your business is built. Vision and mission statements can be fantastic tools for solopreneurs.