Conference held at the Faculty of Economic Sciences of the Major National University of San Marcos (Lima-Perú) on July 22, 2013, in which the economist Dante A. Urbina, taking as empirical reference the Peruvian mobile phone market, raised an innovative theory about the existence of "economic imperatives" which compel to enterprises, in order to compete in the current market context, to influence in consumer subjectivity by a "production process of needs". After the presentation it was answered questionings from professors of the Faculty.
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