Italian Social Marketing Association - Newsletter 185
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Italian Social Marketing Association -   Newsletter 185
Marketing sociale. Health promotion. Social media.
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Webinar su "Social media e promozione della salute" all’Azienda Ospedaliero Universitaria di Pisa

Marketing sociale e promozione della salute

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Social Media e Promozione della Salute - Di Giuseppe Fattori

Il Dossier completo su "la Salute umana" 
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Twitter: Top10 #SocialMarketing Influencers

Twitter: Top10 #SocialMarketing Influencers | Italian Social Marketing Association -   Newsletter 185 | Scoop.it

The Social Marketing Influencers. 

From "Social Marketing: Behavior Change for Social Good"

by Nancy Lee, Philip Kotler 2019 
Lista ordinata in base al numero di follower dell’ultima rilevazione effettuata. 
Visualizzare nella modalità “curated”.

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Big Pocket Guide. To using social marketing for behaviour change

Big Pocket Guide. To using social marketing for behaviour change | Italian Social Marketing Association -   Newsletter 185 | Scoop.it

Social marketing focuses on behaviour. If your goal is only to increase awareness or knowledge, or change attitudes, you are not doing social marketing. 

Marketing has been defined as:

…a management process for creating, delivering and communicating value to citizens in exchange for behaviour which benefits both the customer and the marketing organisation.

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Marketing-driven government (Part 1) - By Jeff French

Marketing-driven government (Part 1) - By Jeff French | Italian Social Marketing Association -   Newsletter 185 | Scoop.it
Marketing is an approach to social programme design and delivery that should underpin how governments and not-for-profit agencies develop and select policy, shape how services are delivered, and build sustained partnerships with citizens and other stakeholder organisations. However, marketing is a very often misunderstood and misapplied within Government
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Global action plan on physical activity 2018–2030: more active people for a healthier world - WHO

Global action plan on physical activity 2018–2030: more active people for a healthier world - WHO | Italian Social Marketing Association -   Newsletter 185 | Scoop.it

The new WHO global action plan to promote physical activity responds to the requests by countries for updated guidance, and a framework of effective and feasible policy actions to increase physical activity at all levels. It also responds to requests for global leadership and stronger regional and national coordination, and the need for a whole-of-society response to achieve a paradigm shift in both supporting and valuing all people being regularly active, according to ability and across the life course.

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Promoting equity in health and elites social irresponsibility - di Carlo Romagnoli

Sistema salute. La rivista Italiana di Educazione sanitaria e promozione della salute, organo ufficiale del Centro Sperimentale per la Promozione della Salute e l’Educazione Sanitaria dell’Università degli Studi di Perugia (CeSPES)

 

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Ten ways to waste large amounts of public money on Social Change programmes. Jeff French

Superba (ironica) lezione magistrale di  Jeff French

European Social Marketing Conference. Antwerp 2018

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4th European Social Marketing Conference - Anversa 5-7 Settembre - Il programma completo.

4th European Social Marketing Conference - Anversa 5-7 Settembre - Il programma completo. | Italian Social Marketing Association -   Newsletter 185 | Scoop.it

 

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#Salutesocial: inviaci un progetto social  della tua Azienda

#Salutesocial: inviaci un progetto social  della tua Azienda | Italian Social Marketing Association -   Newsletter 185 | Scoop.it

#SaluteSocial:

  1. News
  2. Osservatorio
  3. Twitter
  4. #SaluteSocialGiovani
  5. #MappaSaluteSocial
  6. Slideshare
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A Systematic Review of Social Marketing Effectiveness

A Systematic Review of Social Marketing Effectiveness | Italian Social Marketing Association -   Newsletter 185 | Scoop.it

Purpose: To review the effectiveness of social marketing interventions in influencing individual behaviour and bringing about environmental and policy-level changes in relation to alcohol, tobacco, illicit drugs and physical activity. Social marketing is the use of marketing concepts in programmes designed to influence the voluntary behaviour of target audiences in order to improve health and society. 

Originality/Value: The research described in this paper represents one of the few systematic examinations of social marketing effectiveness and is based on a clear definition of ‘social marketing’. It highlights both social marketing’s potential to achieve change in different behavioural contexts and its ability to work at individual, environmental and wider policy levels.

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Lo sapevi che? In Emilia Romagna contraccettivi gratis agli under 26.

Lo sapevi che? In Emilia Romagna contraccettivi gratis agli under 26. | Italian Social Marketing Association -   Newsletter 185 | Scoop.it
La contraccezione gratuita può contribuire a far diminuire sensibilmente le gravidanze inaspettate e ridurre  le interruzioni volontarie di gravidanza,

Conoscere per scegliere: la contraccezione

Delibera regionale

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Forum della Comunicazione  Milano, 7 giugno 2018

Forum della Comunicazione  Milano, 7 giugno 2018 | Italian Social Marketing Association -   Newsletter 185 | Scoop.it

OPPORTUNITÀ AUMENTATE #forumcom18
Questo il tema ufficiale dell’undicesima edizione del 

FORUM DELLA COMUNICAZIONE 2018

La nuova sfida è sull’intelligenza esponenziale. Intelligenza artificiale, realtà aumentata: la trasformazione digitale che stiamo vivendo è talmente veloce da non essere neanche percepita. Quanto l’Uomo con la sua intelligenza riuscirà a trarre vantaggio ....

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The first Italian “Social marketing manual for health and the environment. Not just soap”- Out in September

The first Italian “Social marketing manual for health and the environment. Not just soap”- Out in September | Italian Social Marketing Association -   Newsletter 185 | Scoop.it

Out in September

"Why can't you sell solidarity like you sell soap?" With this question in 1951, Dr. Weibe, a research psychologist, referring to radiotelevision advertising began what would later become "Social Marketing". After 70 years, social marketing is ready to go beyond the simple tactical level and move to the strategic level in order…

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Social Marketing: Marketing e comunicazione sociale per la promozione della salute - ISS 11 ottobre 2019

Social Marketing: Marketing e comunicazione sociale per la promozione della salute - ISS 11 ottobre 2019 | Italian Social Marketing Association -   Newsletter 185 | Scoop.it

Marketing Sociale

Il workshop intende promuovere l’approccio del marketing e della comunicazione sociale, per aumentare l’efficacia delle iniziative volte a tutelare la salute dei cittadini. Tale iniziativa intende sottolineare la centralità della comunicazione efficace nella promozione della salute e nella ricerca scientifica.

Gaziantep Travesti's curator insight, October 14, 2019 9:45 PM
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Consigliato! Social Marketing: Behavior Change for Social Good - N.Lee, P.Kotler

Consigliato! Social Marketing: Behavior Change for Social Good - N.Lee, P.Kotler | Italian Social Marketing Association -   Newsletter 185 | Scoop.it

The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.

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Undicesimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche)

Undicesimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche) | Italian Social Marketing Association -   Newsletter 185 | Scoop.it

Dai lavori elaborati dagli studenti di “Marketing sociale” dell’Università di Perugia, Bologna e Urbino è nata la piattaforma https://web2salutegiovani.blog/, il prototipo online sarà sviluppato con le associazioni di volontariato  e con partner tecnici a garanzia della correttezza delle informazioni.

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Marketing sociale e promozione della salute

Marketing sociale e promozione della salute. Presentato all'interno del corso di "Web Marketing" - Luca Conti - Università Bicocca Milano

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Alcune immagini da "European Social Marketing Conference" Anversa 2018

Alcune immagini da "European Social Marketing Conference" Anversa 2018 | Italian Social Marketing Association -   Newsletter 185 | Scoop.it
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Dalle App di servizio alle App di relazione: come cambia il rapporto medico-paziente. G.Fattori-N.Pinelli-S.Marcotullio

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Literature review on effectiveness of the use of social media. A report for peel public health. Rebecca Schein et al

Literature review on effectiveness of the use of social media. A report for peel public health. Rebecca Schein et al | Italian Social Marketing Association -   Newsletter 185 | Scoop.it

Preliminary data from the field suggests that social media is becoming a powerful addition to the health communicators’ toolkit. Although there is a great deal of interest in using social media as a tool for public health communications, the research evaluating its utility is still in its infancy. As of yet, few research studies have examined the broader utility of social media for the adoption of health promoting and protective behaviours.

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11° Corso di "Marketing Sociale"  Compass - Scienze Politiche -  Università di Bologna. Dal 27 settembre Aula  S.Cristina.  

11° Corso di "Marketing Sociale"  Compass - Scienze Politiche -  Università di Bologna. Dal 27 settembre Aula  S.Cristina.   | Italian Social Marketing Association -   Newsletter 185 | Scoop.it

Al termine del corso lo studente acquisisce competenze concettuali, metodologiche ed applicative di marketing sociale applicato a temi di pubblica utilità, con particolare riferimento alla promozione della salute, dello sviluppo sostenibile e degli stili di vita.

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L'efficacité du marketing social en promotion des saines habitudes de vie

L'efficacité du marketing social en promotion des saines habitudes de vie | Italian Social Marketing Association -   Newsletter 185 | Scoop.it
  • Les interventions de marketing social se distinguent des campagnes de communication, notamment par l’utilisation d’un éventail de moyens pour encourager, soutenir et outiller la population ou le groupe auquel est proposé le changement. 
  • La stratégie du marketing social peut agir sur les déterminants environnementaux des comportements. Elle peut avoir pour objectif, par exemple, de convaincre des décideurs de prendre des décisions qui auront pour effet de rendre les environnements plus favorables à l’adoption de saines habitudes de vie.
  • L’efficacité du marketing social peut être optimisée par la planification et la mise en œuvre d'interventions respectant un ensemble de critères qui font consensus dans la littérature scientifique.
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Se Uber sbarca in sanità - di Gavino Maciocco

Se Uber sbarca in sanità - di Gavino Maciocco | Italian Social Marketing Association -   Newsletter 185 | Scoop.it

Come per Uber nel campo dei taxi, le innovazioni Uber-like in sanità mettono a nudo l’incapacità e il ritardo del sistema – e soprattutto dei professionisti - nel venire incontro alle legittime esigenze degli utenti. Perché è così difficile contattare il proprio medico telefonicamente? Perché non è possibile comunicare con lui via email o via skype? Perché fare una coda e perdere mezza giornata per la banale ripetizione di una ricetta? Organizzazioni più attente all’innovazione – guarda caso diffuse proprio nei pressi della Silicon Valley, cioè in California – come Kaiser Permanente da anni hanno introdotto modalità di rapporto tra medici e pazienti più dirette e più comode, basate sull’uso delle tecnologie e di internet4. ...
Ma la medaglia di queste innovazioni ha l’altra faccia, assai meno amichevole e rassicurante. Quella della polverizzazione dell’offerta sanitaria in un caotico mercato sanitario, dove il basso prezzo delle prestazioni ha come corrispettivo il basso salario, talora lo sfruttamento, dei professionisti, dove overdiagnosis e overtreatment sono quasi sempre la regola, dove la qualità non è quasi mai controllata, dove si possono facilmente annidare frodi e abusi. 

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Philip Kotler: Marketing Strategy

Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum.

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