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Scooped by
Thomas Faltin
October 23, 2014 6:24 AM
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It’s no secret that marketers are finding themselves stuck in what seems to be a Catch-22 when it comes to consumer demands for both greater data privacy and more personalized user experiences. To …
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Scooped by
Thomas Faltin
October 23, 2014 6:23 AM
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There’s a lot of noise in the digital age. Distractions abound between phones, tablets, computers and all the texts, Tweets, and push alerts that beg for our attention. This technological noise can…
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Scooped by
Thomas Faltin
October 23, 2014 6:20 AM
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SMEs’ confidence about the year ahead has risen to 53% after a drop to 47% in June, according to the September 2014 Sensis Business Index. Support for the Federal Government rose slightly but remains weak – 24% of SMEs believe its policies are supportive of small business and 29% believe they work against the interests of the sector. The government’s aims to reduce debt and red tape and boost the economy have contributed to a slight increase in support. But SMEs believe the government is focus
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Scooped by
Thomas Faltin
October 23, 2014 6:19 AM
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Times are changing for FMCG marketers. In this post, Peter Applebaum questions the power of the supermarket and suggests a new way for FMCG brands to gain customer loyalty. Forget Point Piper, Toorak, New Farm and Peppermint Grove. The most expensive real estate in Australia is just down the road from where you live. Per square metre, the humble shelf in your local supermarket is worth infinitely more than any property the so-called ritzy suburbs have to offer. Why? Supermarkets have done a fa
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Scooped by
Thomas Faltin
October 23, 2014 6:19 AM
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Plus, Gamergate humor and a Joan Didion project on Kickstarter.
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Scooped by
Thomas Faltin
October 23, 2014 6:19 AM
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Out with the old new, in with the new new!
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Scooped by
Thomas Faltin
October 23, 2014 6:18 AM
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YouTube channel Mondo Media is going port its shows to Fusion's cable TV network. Expect to see more of this.
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Scooped by
Thomas Faltin
October 23, 2014 6:14 AM
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Social media automation tools can save you time, online apps such as Hootsuite & Kurasie allow you to manage your social media platforms on one dashboard.
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Scooped by
Thomas Faltin
October 23, 2014 6:14 AM
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Universal Pictures' Ouija movie ads will appear inside the picture collages of PicCollage.
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Scooped by
Thomas Faltin
October 23, 2014 6:14 AM
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Learn the reasons why users abandon their carts while shopping on the internet and get tips and tricks for ways to reduce this from happening.
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Scooped by
Thomas Faltin
October 23, 2014 6:14 AM
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For a long time (in social media terms), Twitter and Facebook have been the go-to channels for TV-related conversation and promotion. But the times are changing. People are now adapting new ways to watch TV. People consume TV shows on their own time, whether that be through streaming services, via DVR, OnDemand, etc. Although consumers still…
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Scooped by
Thomas Faltin
October 23, 2014 6:13 AM
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Optimizing content to make sure that you do your best on Facebook, LinkedIn, and Twitter is crucial. Learn more with these tips!
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Scooped by
Thomas Faltin
October 23, 2014 6:13 AM
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Buying fake like or fan on Facebook Inc. (FB) is not only illegal but could also destroy your brand's online reputation. Few case studies, analysis
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Scooped by
Thomas Faltin
October 23, 2014 6:23 AM
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There has been a lot of buzz around cloud computing lately, but not many people know what that actually means. This infographic will try to resolve some mystery surrounding that topic. Cloud computin…
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Scooped by
Thomas Faltin
October 23, 2014 6:20 AM
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Technology has become synonymous with digital, with silicon-based computing, but that's a limited view for business to take, argued Phil Phelan, in his recent TEDxMelbourne talk. Even in its choice of name, Silicon Valley could be said to have limited its own future as a hub of technology – if the next wave of technology moves beyond computer chips, silicon becomes yesterday's innovation and today's commodity. We caught up with SapientNitro's Phil Phelan after his talk at TEDxMelbourne recentl
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Scooped by
Thomas Faltin
October 23, 2014 6:20 AM
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Campaign: Launching Dramatically Different Moisturising Lotion + Client: Clinique Agency/partner: AdRoll Background Estée Lauder’s prestigious make-up brand Clinique has been providing skincare since 1968. Its famous Three-Step Skin Care System is underpinned by the belief that great skin can be created and its hero product – Dramatically Different Moisturising Lotion – is Clinique’s number one selling product. The moisturiser, which is so popular that it’s also the number one selling skincare p
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Scooped by
Thomas Faltin
October 23, 2014 6:19 AM
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Air New Zealand has released another epic safety video in the lead-up to the release of the final film in The Hobbit Trilogy in December. Cast-members from all three of The Hobbit films make appearances in 'The Most Epic Safety Video Ever Made', including Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf) and Sylvester McCoy (Radagast), as well as director Sir Peter Jackson. Centreing itself around the air journey of two mega fans, Middle Earth characters relay all of the important safe
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Scooped by
Thomas Faltin
October 23, 2014 6:19 AM
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Memory chip makers have enjoyed strong profits so far this year thanks to better-than-expected demand for PCs and servers.
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Scooped by
Thomas Faltin
October 23, 2014 6:19 AM
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Apple defeats an infringement case brought by a Honolulu company that alleged the Cupertino's iPhones and iPad tablets infringed on its pager patents.
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Scooped by
Thomas Faltin
October 23, 2014 6:18 AM
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When Sam Gregorsa woke up one morning from unsettling dreams, he reached for his e-reader ...
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Scooped by
Thomas Faltin
October 23, 2014 6:14 AM
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Rising costs for CPI ad formats will make it increasingly difficult to acquire market share through CPI advertising. Based on current market research and trends, we anticipate mobile commerce to ri...
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Scooped by
Thomas Faltin
October 23, 2014 6:14 AM
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Do you know how to optimize your copy so that it converts and bring your business the results you want? Ask these 51 questions to improve your first drafts.
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Scooped by
Thomas Faltin
October 23, 2014 6:14 AM
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As social media marketers, we’re constantly reaching for that next piece of “viral” content. That next blog post, photo, infographic, Tweet, promotion, video, or offer that gets shared like wildfire across the web. The problem is that in our quest to create the new hotness, we don’t always do our homework. In order to make…
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Scooped by
Thomas Faltin
October 23, 2014 6:13 AM
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Did you know that getting a feature box could be the key to effective online marketing? Find out how you can start today!
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Scooped by
Thomas Faltin
October 23, 2014 6:13 AM
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IT spending in India is estimated to reach $67 billion in 2014 and will surpass $79 billion in 2016, estimates Gartner. Mobile, Telecom industry
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