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Scooped by Thomas Faltin
October 23, 2014 3:37 PM
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6 Lead Generation Strategies from Fast-Growing Startups | SEJ

6 Lead Generation Strategies from Fast-Growing Startups | SEJ | Digital-News on Scoop.it today | Scoop.it
WordStream is now seven years old and has grown 677% in the last three years, to $6.6 million in annual revenue. How did that happen? Lead generation.
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Scooped by Thomas Faltin
October 23, 2014 3:36 PM
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The Perfect Equation for Directing Customer Conversion | SEJ

The Perfect Equation for Directing Customer Conversion | SEJ | Digital-News on Scoop.it today | Scoop.it
How can you sway your customers to follow through with conversions and transactions?
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Scooped by Thomas Faltin
October 23, 2014 3:36 PM
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Are you tired of playing Google's game? - Biznology

Are you tired of playing Google's game? - Biznology | Digital-News on Scoop.it today | Scoop.it
Have you ever been in a crazy-making relationship where you can't do anything right?
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Scooped by Thomas Faltin
October 23, 2014 3:36 PM
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Managed Services, Part 5: Deployment Models

Managed Services, Part 5: Deployment Models | Digital-News on Scoop.it today | Scoop.it
In my last blog, I discussed the necessity of a core support managed service—security. I noted that there is a history of businesses being very vulnerable to data theft and that security services…
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Scooped by Thomas Faltin
October 23, 2014 3:33 PM
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5 Incredibly Annoying Press Release Writing Habits You Need To Ditch Immediately

5 Incredibly Annoying Press Release Writing Habits You Need To Ditch Immediately | Digital-News on Scoop.it today | Scoop.it
There’s no glamour in writing press releases. It’s not sexy. It’s not terribly exciting, either. And there’s no fame and fortune waiting for a press release writer. But make no mistake, there…
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Scooped by Thomas Faltin
October 23, 2014 3:33 PM
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Turning Data Into Dollars: 4 Steps for Valuing Insights (Ahead of Regulators)

Turning Data Into Dollars: 4 Steps for Valuing Insights (Ahead of Regulators) | Digital-News on Scoop.it today | Scoop.it
For many marketers today, the key challenge in collecting customer information is figuring out how to best use it. In the near future, that challenge may change to putting a dollar sign on the data. …
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Scooped by Thomas Faltin
October 23, 2014 3:32 PM
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9 Metrics for Measuring the Success of Your Brand Ambassador Campaigns

9 Metrics for Measuring the Success of Your Brand Ambassador Campaigns | Digital-News on Scoop.it today | Scoop.it
Measuring the success of your brand ambassador program is important. But what metrics should you use as indicators of success? Which measurements will allow you to see for yourself the success of you…
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Scooped by Thomas Faltin
October 23, 2014 3:32 PM
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What’s The Hype Around ‘Hyper-Personalization’?

What’s The Hype Around ‘Hyper-Personalization’? | Digital-News on Scoop.it today | Scoop.it
By now we have all heard the importance of personalization and how companies can cater their marketing efforts to the individual requirements of their customers. The latest trend however, seems to be…
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Scooped by Thomas Faltin
October 23, 2014 3:26 PM
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5 Reasons Local SEO is No Longer Optional

5 Reasons Local SEO is No Longer Optional | Digital-News on Scoop.it today | Scoop.it
It makes sense that in a global marketplace, you should focus more on search engine optimization (SEO) on a worldwide scale than local SEO, right? Wrong—the reality is that LSEO and even hyper-LSEO…
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Scooped by Thomas Faltin
October 23, 2014 3:25 PM
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4 Social Marketing Time Management Tips

4 Social Marketing Time Management Tips | Digital-News on Scoop.it today | Scoop.it
“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra Time management has always been a hot topic. It’s so easy to get lost down the rabbit hole and realize …
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Scooped by Thomas Faltin
October 23, 2014 3:25 PM
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Fan Reactions To Leaked Trailer For Avengers: Age Of Ultron

Fan Reactions To Leaked Trailer For Avengers: Age Of Ultron | Digital-News on Scoop.it today | Scoop.it
Originally it wasn’t due online until next week. Marvel confirmed that the first trailer for Joss Whedon’s Avengers sequel was set to air during next week’s episode of Marvel’s “Agen…
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Scooped by Thomas Faltin
October 23, 2014 3:22 PM
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Google goes beyond two-step verification with new USB Security Key

Google goes beyond two-step verification with new USB Security Key | Digital-News on Scoop.it today | Scoop.it
Google's adding support for a physical USB second factor that will first verify the login site as being a true Google website, not a fake site pretending to be Google, before it hands over a crypto...
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Scooped by Thomas Faltin
October 23, 2014 3:22 PM
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Buffer Adds Brilliant Scheduling Piece for Bloggers

Buffer Adds Brilliant Scheduling Piece for Bloggers | Digital-News on Scoop.it today | Scoop.it
Buffer has added a new scheduling option that allows you to select additional times to reshare posts, bringing greater visibility to your new content.
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Scooped by Thomas Faltin
October 23, 2014 3:37 PM
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Why Content Marketing Will Never Go Out of Style | SEJ

Why Content Marketing Will Never Go Out of Style | SEJ | Digital-News on Scoop.it today | Scoop.it
Content marketing is the SEO investment of today and the future, if you want your site to rank well in the SERPS. Here's why it will never go out of style.
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Scooped by Thomas Faltin
October 23, 2014 3:36 PM
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What Google Learned From The Authorship Project: An Interview With Mark Traphagen - Search Engine Journal

What Google Learned From The Authorship Project: An Interview With Mark Traphagen - Search Engine Journal | Digital-News on Scoop.it today | Scoop.it
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit and Link Detox: Recover - Protect - Build. At Pubcon 2014 in Las Vega
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Scooped by Thomas Faltin
October 23, 2014 3:36 PM
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Review: Will Windows 10 FIX Windows 8 Issues?

Review: Will Windows 10 FIX Windows 8 Issues? | Digital-News on Scoop.it today | Scoop.it
I recently bought a laptop with Windows 8 pre-installed and I cried a little. I loved Windows 7, and suddenly I was stuck with an interface that was completely different from what I was used to. It w…
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Scooped by Thomas Faltin
October 23, 2014 3:35 PM
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What’s Next For Customer Success After Dreamforce

What’s Next For Customer Success After Dreamforce | Digital-News on Scoop.it today | Scoop.it
Now that the dust has settled on Dreamforce 2014, it’s time to reflect on some of the highlights from last week’s sessions. This Dreamforce was especially compelling as “Customer Success” was…
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Scooped by Thomas Faltin
October 23, 2014 3:33 PM
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Marketing 101: Taming Feral Cats

Marketing 101: Taming Feral Cats | Digital-News on Scoop.it today | Scoop.it
I get calls all the time asking for marketing help. A typical conversation goes a lot like this: “I need help.” “Ok. What with?” “I need a website,” or “I need my website updated.” ��…
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Scooped by Thomas Faltin
October 23, 2014 3:32 PM
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How to Master the Art of Failure for Marketing

How to Master the Art of Failure for Marketing | Digital-News on Scoop.it today | Scoop.it
The message comes in a variety of neatly packed phrases: “fail fast,” “failure is a gift,” “embrace failure.” What is this hype all about, and why is failure so in right now? Failure is n…
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Scooped by Thomas Faltin
October 23, 2014 3:32 PM
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Mobile Website in a Nutshell

Mobile Website in a Nutshell | Digital-News on Scoop.it today | Scoop.it
Research by Google shows what danger underestimating mobile users may bring. An astounding 96%1 of mobile consumers have visited a website that was not optimized for viewing on a smartphone or tablet…
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Scooped by Thomas Faltin
October 23, 2014 3:32 PM
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Scary-Good Reasons Every Brand Should Be Doing Halloween Marketing

Scary-Good Reasons Every Brand Should Be Doing Halloween Marketing | Digital-News on Scoop.it today | Scoop.it
Look no further than the expansive infographic the National Retail Federation published after the 2013 Halloween retail season to understand just how massive the holiday has become in terms of co…
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Scooped by Thomas Faltin
October 23, 2014 3:25 PM
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10 Amazing Powers of Visual Content (Infographic)

10 Amazing Powers of Visual Content (Infographic) | Digital-News on Scoop.it today | Scoop.it
The primary driving force emerging in a rapidly evolving digital landscape is visual content. Gone were the days when websites were purely textual. In a social-centric online world and an HTML5-boost…
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Scooped by Thomas Faltin
October 23, 2014 3:25 PM
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Matching Social Relationships with Social Channels

Matching Social Relationships with Social Channels | Digital-News on Scoop.it today | Scoop.it
This article is the 2nd in our series on Business Relationships with Social Connections. In the first part of our series, we introduced the idea of exploring how social media affects relationships. W…
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Scooped by Thomas Faltin
October 23, 2014 3:24 PM
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Mobile Market by the Numbers [Infographic]

Mobile Market by the Numbers [Infographic] | Digital-News on Scoop.it today | Scoop.it
Here’s an interesting fact I bet you didn’t know: there are more mobile phones in American households than toothbrushes. This, of course, could mean that Americans are pretty grimy and could use …
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Scooped by Thomas Faltin
October 23, 2014 3:22 PM
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Focus on These 4 Steps to Harness the Addictive Power of Email (And Turn Your Traffic Into Business) - Copyblogger

Focus on These 4 Steps to Harness the Addictive Power of Email (And Turn Your Traffic Into Business) - Copyblogger | Digital-News on Scoop.it today | Scoop.it
When you learn the right way to apply the addictive power of email, you'll possess a dynamite tool to grow your business. Follow these four simple steps.
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